by Gail Z. Martin
The whole civility topic has stayed with me. All the anger spewed by talk radio and politicians, and all the fear that makes for news show ratings is making us sick—and I mean that literally.
We know that stress is a big contributor to disease. Stress contributes to cancer, heart disease, inflammatory conditions, auto-immune disorders, sleep problems, overeating, substance abuse and domestic violence. Life has unavoidable stresses, but we can choose to eliminate the phony ones by refusing to listen to radio and TV personalities shout at each other, by withdrawing support when politicians act like middle school bullies, and by being watchful of the tone of the conversation that is allowed in our minds and in our homes.
What does this have to do with marketing and business? Everything. When people are afraid, they spend less money on goods and services. Businesses horde extra cash instead of hiring, “just in case.” Investors pull out of markets. Lenders refuse to lend. It’s all based on a mindset of scarcity, the fear that there isn’t enough to go around.
What happens if we change the channel? What happens when we focus on gratitude instead of fear, on building instead of scarcity? It changes everything—personally and in business.
When you focus on gratitude, your intuition will feel like the volume has been turned up. Suddenly, you’re highly receptive to other people—and they’re receptive to you. Your intuition seems to speak to you more often when your mind isn’t blocked by anger and fear. You’ll see new business opportunities, forge new partnerships and take risks to grow. Not only that, but a business approach based on gratitude (with some intuitive hints along the way) will make you attractive to people who see you as an oasis of calm and confidence.
What are you grateful for in the New Year? In your business?