Your Calling Card

by Jacqueline Wales

If you’re an author, why build a website? Well simply put, it’s your calling card. The place you want people to come to read your excerpts, to interact with you, and to build your credibility. But not just any website. You want it to reflect you. Your voice, your spirit, your message.

You’ve just spent months, maybe even years, to write and develop your book. Bookstores unfortunately, are turning into Dodos, and Amazon rules the waves! That means it’s up to you to drive traffic to your book. But it’s not enough just to have a website, you have to do what you can to make sure people visit. You need to start connecting to other blogs and websites to raise your visibility. Write articles, discuss your book, share the content, comment on other people’s books, blogs and build your network of other writers and readers.

Selling books is a business. Your business is to make sure you reach out to as many people as possible so they know you exist. When people come to your site, get them to opt-in and subscribe to your list, and in return give them an excerpt from your book, or some other content that is perceived as value.

There are millions of online resources and websites dedicated to writers. Seek them out and emulate the author websites you admire. Successful authors carefully and strategically build their campaign for exposure. That’s why having a website is essential to success.

Jacqueline Wales is the author of The Fearless Factor and When The Crow Sings. Both available on Amazon, and from the author at http://www.thefearlessfactor.com She invites you to visit and download an excerpt from The Fearless Factor.

You can listen to the audio from when Jacqueline was a guest of Blog Host, Gail Z. Martin’s Shared Dreams podcast here: http://www.audioacrobat.com/play/W6Yqm3yX

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