Monthly Archives: August 2011

One Day at a Time Marketing

By Gail Z. Martin I’m a big believer in having a marketing plan, especially when it comes to being clear on your number one goal and your key target audience.  It’s also important to have a vision for where you … Continue reading

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Filed under Gail Z. Martin, Marketing

Decluttering Your Marketing

By Gail Z. Martin You hear all about organizing your office and your closets, but when’s the last time you decluttered your marketing? Over time, many businesses hang on to marketing strategies that they’ve outgrown, or stick with advertising contracts … Continue reading

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Filed under Gail Z. Martin, Marketing

Take it Out of High Gear

By Gail Z. Martin How much time did you spend relaxing this summer? Many entrepreneurs—in fact, I’d say most of us—get so busy building our businesses that we forget to take time off to nurture our souls. The dog days … Continue reading

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Filed under Gail Z. Martin, Personal Transitions

Low Hanging Fruit

Sheryl Eldene, MA, MBA I live in the Northwest where we have lots of wild (annoying) Himalayan Blackberries. While I was walking the other day, I spotted a large, juicy, very ripe berry about eight inches off the ground. As … Continue reading

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Filed under Business Planning, Motivation, Passion & Potential, Sheryl Eldene

Too Busy for Opportunities

By Gail Z. Martin Opportunities are the life-blood of entrepreneurship.  Yet sometimes, we work ourselves into situations where we are too busy to seize opportunities that fall into our laps.  I was talking with a client who had several tremendous … Continue reading

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Filed under Business Planning, Business Transitions, Gail Z. Martin

Swimming Against the Tide

By Gail Z. Martin When I was at the beach a few weeks ago, I had the chance to take my chair out into the surf and watch the waves come in around me.  I love to feel the water … Continue reading

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Filed under Dreams, Gail Z. Martin

Got a Backbone?

Sheryl Eldene, MA, MBA Remember those cute minnows swirling around Gail’s feet yesterday? They have intact backbones and really aren’t succeeding. Neither are the jellyfish stranded on the sand in the outgoing tide. Many people understand that BACKBONE, will, drive, … Continue reading

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Filed under Business Planning, Dreams, Intentions, Sheryl Eldene, Strategy, Uncategorized

Corporate chameleon or modern-day maverick?

By Olga Sheean We could learn a thing or two from birds—the feathered variety. They’re up at the crack of dawn every day, singing their little hearts out, and never worrying about where the next worm is coming from. They’re … Continue reading

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Filed under Guest Blogger