Monthly Archives: December 2011

The Local Side of the World Wide Web

By Gail Z. Martin So much as been made of the opportunities opened up by the Internet for companies to deal globally (or at least, outside their local market) that many companies don’t realize that the Web has a local … Continue reading

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Filed under Gail Z. Martin, Marketing

THE POWER OF “LOCAL” ONLINE MEDIA

By Gail Z. Martin Many people resist integrating online PR and marketing into their promotional mix because they see themselves as “local” businesses. Yet online PR and marketing can be intensely local, depending on how the strategy is focused. True, … Continue reading

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Filed under Gail Z. Martin, Marketing

What I Learned From Christmas Specials

By Gail Z. Martin OK, I’m a total sucker for Christmas TV specials, especially the ones I grew up with as a kid.  You know—Frosty the Snowman, How the Grinch Stole Christmas, The Year Without a Santa Claus, Rudolph the … Continue reading

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Filed under Gail Z. Martin, Gratitude-Giving

Beating Stress, Fatigue & Overwhelm, Now and Into the New Year

By Jana Beeman, CHHP, CHT, AADP While many office workers get a bit of a break over the holidays (not all, of course, as there is year-end to take care of), those of us with businesses of our own are … Continue reading

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Filed under Balance, Guest Blogger

Avoiding Burn-Out

Sheryl Eldene, MA, MBA We’ve all all had those days when there’s a small voice in the back of our heads that says, “Here’s a quarter, please go call someone who cares.” At that moment you get it that unconditional … Continue reading

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Filed under Balance, Inner Coach, Sheryl Eldene, Strategy

Collaboration and Gratitude

By Gail Z. Martin When you’re adding to your gratitude journal, don’t forget to include all those with whom you collaborate.  Think about collaboration in the broadest sense.  Who enables you to carry on your life as you know it?  … Continue reading

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