Monthly Archives: January 2012

First, Show Me the Money

By Gail Z. Martin Before you commit to any shopping cart program, think about what you need from your cart. How will you accept payment? First, determine whether your volume of transactions justifies having a merchant account. A merchant account … Continue reading

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The Wisdom of Crowds—WWW Style

By Gail Z. Martin Foursquare is an intensely local social media application that makes going about your business or going out for the evening a shared experience treasure hunt. Foursquare users use the site and text messaging to share their … Continue reading

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Filed under Gail Z. Martin, Marketing

Social Media Becomes a Local Resource

By Gail Z. Martin Google AdWords offers specialized services to target customers within a 20-mile radius from your business. AdWords permits you to add or exclude areas, and can integrate your targeted AdWords campaign with text messaging. Facebook can serve … Continue reading

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The World Wide Web is Also Local

By Gail Z. Martin You can also use online PR and marketing to cultivate a local audience by making sure that the content you post has a very local focus. Make your blog, Web site and social media pages the … Continue reading

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