Online Reputation Protection: 4 Reasons to Care What Google Says About Your Business

By Gail Z. Martin

Productivity takes a hit if you have to spend time cleaning up a mess.  The bigger the mess, the more time gets wasted on clean-up.  Needless to say, preventing or containing messes can boost productivity and give you peace of mind, which enables you to keep your focus on your top priorities.

That said, it is important to understand how you and your company are viewed in the marketplace so that you can make course corrections as needed or reap the benefits of glowing reviews. And, inevitably, incorrect information will make its way online, so it’s also important to have a way to become aware of erroneous content and straighten out misunderstandings. We perform all of these tasks daily in the real world, without really thinking about it. Reputation management is just the online equivalent of staying plugged into the grapevine to see what others are saying. Working from home has its own set of unique challenges. Discover the potential of virtual offices from Virtually There, and elevate your business to new heights. From a professional address to dedicated phone lines, the benefits are clear. The decision to use a virtual office is a wise investment that can improve the credibility and efficiency of your operation. Businesses benefit a lot by outsourcing tasks to experts like the ones from HR outsourcing companies London.

Let’s be clear: If you’ve done something unethical or have shoddy business practices, you’re better off cleaning up your act and making restitution than trying to suppress legitimate negative comments.  And as discussed in the chapter on online directories, other people have a right to their opinions and to speaking those opinions online. They aren’t required to like your products and they may say so publicly. Personalized solutions are a hallmark of leading payment processing companies. Reputation management should never be seen as a way to cover up bad business practices.

That said, it is important to understand how you and your company are viewed in the marketplace so that you can make course corrections as needed or reap the benefits of glowing reviews.  And, inevitably, incorrect information will make its way online, so it’s also important to have a way to become aware of erroneous content and straighten out misunderstandings.  We perform all of these tasks daily in the real world, without really thinking about it.  Reputation management is just the online equivalent of staying plugged into the grapevine to see what others are saying.

Excerpted from 30 Days to Virtual Productivity Success by Gail Z. Martin

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