Monthly Archives: January 2014

Protect Your Brand: Easy Hands-On Ways to Manage Your Online Reputation

by Gail Z. Martin I’ve talked about the networking value of recommendations on LinkedIn.  Gathering online recommendations via LinkedIn is also a way to solidify your online branding and actively manage your reputation.  Don’t be shy about asking former co-workers, … Continue reading

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Filed under Balance, Business Planning, Gail Z. Martin

Online Reputation Basics: Manage Your Brand and Reputation in a Google World

You’ve created an online presence for yourself via your Web site, Facebook and LinkedIn pages, blog, Twitter feed and other Internet activity.  This presence becomes part of your personal and professional branding, which is why it’s so important that everything … Continue reading

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Filed under Coaching, Gail Z. Martin

Online Reputation Protection: 4 Reasons to Care What Google Says About Your Business

Productivity takes a hit if you have to spend time cleaning up a mess.  The bigger the mess, the more time gets wasted on clean-up.  Needless to say, preventing or containing messes can boost productivity and give you peace of … Continue reading

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Filed under Coaching, Gail Z. Martin, Image & Identity

Online Customer Reviews: Harness the Power of Yelp and Amazon to Grow Your Business

While directories like Yelp permit customers to add comments, there are also plenty of other sites that specialize in reviews.  These include dedicated review sites like ConsumerReports.com, which covers a wide array of consumer products, and more specialized sites reviewing … Continue reading

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Filed under Balance, Business Planning