Monthly Archives: July 2014

Buzzword Buzzkill—How to Turn Away Customers in Droves Without Even Trying

by Gail Z. Martin Using all that alphabet-soup of abbreviations and acronyms can get you into trouble! I saw this happen when I was in an elevator in downtown Charlotte.  We were in a high-rise building, not too long after … Continue reading

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#1 Secret to Success: Keep it simple.

by Gail Z. Martin Do you make it hard for people to do business with you? Are your prospects easily able to figure out what you do and how it would help them solve their problems? In my experience, businesses … Continue reading

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