Monthly Archives: September 2014

Blogging and LinkedIn for Legal Professionals

by Gail Z. Martin Looking for more professional visibility and a more prominent professional platform, with a way to connect with a steady stream of potential new clients? Time to take a second look at blogging and LinkedIn. I want … Continue reading

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Filed under Gail Z. Martin

No More Boring Case Studies!

by Gail Z. Martin Marketing case studies MUST create empathy with the reader. If they don’t, you’re wasting your time, and your readers will become buyers—elsewhere. I see people write up very “logical” and “fact-driven” case studies that look like … Continue reading

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Filed under Business Planning, Gail Z. Martin