Monthly Archives: September 2015

Take It To The Street

by Gail Z. Martin excerpted from 30 Days to Social Media Success Radio stations have long used “street teams” of interns or volunteers to post flyers, stuff mailboxes and raise buzz about upcoming events and new artists. You can create … Continue reading

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Filed under Gail Z. Martin, Marketing

Social Media and Sales Promotion

by Gail Z. Martin excerpted from 30 Days to Social Media Success All sales take place within a community of some kind. That may be a small town, a big city, a region, a country or the global marketplace, but … Continue reading

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Filed under Business Planning, Gail Z. Martin, Marketing

Get RESULTS Now!

by Gail Z. Martin excerpted from 30 Days to Social Media Success Everyone wants results from marketing and social media. In my experience over the last 25+ years, there’s a recipe for results that separates the winners from the losers. … Continue reading

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Filed under Gail Z. Martin, Marketing

Why Most Marketing Fails

by Gail Z. Martin excerpted from 30 Days to Social Media Success Marketing horror stories. You’ve probably heard them. You may have one yourself. These are the stories about how someone tried a marketing technique, sent out a press release … Continue reading

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Filed under Gail Z. Martin, Marketing

How Much Marketing Is Enough?

by Gail Z. Martin excerpted from 30 Days to Social Media Success I’ve seen all kinds of estimates on how much a marketing budget should be. Usually, the estimate is just enough to cover the products or services the person … Continue reading

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Filed under Business Planning, Coaching, Gail Z. Martin

Mining Gems From The Business Plan

by Gail Z. Martin excerpted from 30 Days to Social Media Success Successful marketing takes either cash or a “cash equivalent.” A “cash equivalent” is what you use instead of cash. That could be time that you barter, but more … Continue reading

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Filed under Business Planning, Coaching, Gail Z. Martin, Uncategorized

Social Media Touch Strategy

by Gail Z. Martin excerpted from 30 Days to Social Media Success Where does social media come in? Social media offers a conversational, low-pressure way to remain in the forefront of a prospect’s awareness with “touches” on a subject where … Continue reading

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Filed under Business Planning, Coaching, Gail Z. Martin

Touches to Transactions

by Gail Z. Martin excerpted from 30 Days to Social Media Success Modern marketing wisdom holds that in today’s advertising-saturated world, it takes at least seven to 30 “touches” or reminders before a consumer takes action. Although that may seem … Continue reading

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Filed under Business Planning, Coaching, Gail Z. Martin

News or Social Media?

by Gail Z. Martin excerpted from 30 Days to Social Media Success             Should you send out your press release to news sites or post it on social media? The answer is: both. Social media is just a new vehicle … Continue reading

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Filed under Business Planning, Coaching, Gail Z. Martin