Monthly Archives: January 2016

Ready for a Fresh Start?

Are you ready for a fresh start? Well, the truth is – so am I. This year, 2016, marks DreamSpinner Communications 13th year in business. Over the course of more than a decade, I’ve reinvented the company’s focus several times, … Continue reading

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Creating PR Opportunites with Blogs, Radio and TV

by Gail Z. Martin excerpted from 30 Days to Social Media Success Blogs are another often-overlooked opportunity for news. Bloggers, like newsletter editors, are often business people who are sharing insights on topics related to their area of expertise. They … Continue reading

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Filed under Business Planning, Gail Z. Martin

Set Your Sights on Multi-media Publicity

by Gail Z. Martin excerpted from 30 Days to Social Media Success In today’s online PR and marketing world, your opportunities for promotion go far beyond newspapers, magazines, TV and radio. Some people believe that online media is somehow inferior … Continue reading

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Filed under Business Planning, Gail Z. Martin

Creating the Magic Media List for Your Topic

by Gail Z. Martin excerpted from 30 Days to Social Media Success As you’re invited to be interviewed or be a guest blogger, create a spreadsheet of reporters and key contacts. This will come in handy as you ramp up … Continue reading

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Filed under Business Planning, Gail Z. Martin

Make the Most of Social Bookmarking and Boilerplates

by Gail Z. Martin excerpted from 30 Days to Social Media Success When you use Social Bookmarking to draw attention to an article, blog post or news release, or when you create the “boilerplate” company information at the end of … Continue reading

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Filed under Business Planning, Coaching, Gail Z. Martin

Your Home Page Portal

by Gail Z. Martin excerpted from 30 Days to Social Media Success With social media, your home page actually becomes a portal, a gateway web site that lets viewers start at a central location and then easily find a wide … Continue reading

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Filed under Business Planning, Gail Z. Martin

Back to Web Site Basics

by Gail Z. Martin excerpted from 30 Days to Social Media Success Take a hard look at your existing site. Is it outdated? Is your photo and bio current? Does it showcase your most recent accomplishments and accolades? Do you … Continue reading

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Filed under Business Planning, Gail Z. Martin

Social Media And Your Web Site

by Gail Z. Martin excerpted from 30 Days to Social Media Success What does the world see when it comes to your web site? After all, most social media sites allow you to list one or more home pages or … Continue reading

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Filed under Business Planning, Gail Z. Martin, Social Media