by Gail Z. Martin excerpted from 30 Days to Social Media Success
With social media, your home page actually becomes a portal, a gateway web site that lets viewers start at a central location and then easily find a wide variety of information. From your home page, in addition to the standard web information such as an About Us page, a page of products/services, and perhaps an online purchase page, you can feed your main blog, Tweets and even a podcast into your site to keep it relevant and fresh.
One of the main reasons many business owners have outdated web content is because of the cost to have their designer update the pages. Shifting your main web site to a WordPress blog platform makes it easy for you to post updates about your speaking engagements, open houses, book signings or educational programs and you will be able to make changes quickly and inexpensively.
