by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion
Who are you? To the world, you are the brand you create for yourself. That can be scary if you’re new to thinking of yourself as a brand. But to put it another way, you are the product, and products need a brand to stand out. So what’s yours?
One approach to coming up with your brand is to think about who you serve, what you do for them, and what result you achieve, and then distill it down to three or four words. If you try that and struggle, here’s an exercise we use with clients. Describe what you do flippantly. Now look at what you wrote down. Is there truth in what you’ve said? How could you tweak it and make it work for you? That’s exactly what LeeAnn did—and her branding propelled her business far beyond her initial expectations.
As you create your Fresh Start Success, make sure that branding is on your list of essentials!
