Category Archives: Business Planning

The Car ChickTM

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion LeeAnn Shattuck went to college and earned degrees in Quantitative Economics and Industrial Engineering at Stanford. She followed in the footsteps of … Continue reading

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Essential Branding

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion Who are you? To the world, you are the brand you create for yourself. That can be scary if you’re new to … Continue reading

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What’s Your Emotional Happiness Score?

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion Danielle trained to be a registered dietitian, and worked as a dietitian for seven years. Although she was doing what she went … Continue reading

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Introvert or Extrovert

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion Are you an introvert or an extrovert? Does working with people power you up or drain your battery? Do you crave company, … Continue reading

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Reasons To Be Interviewed on the Radio

By Debbi Dachinger In my experience it is great to be on radio. I am known on both sides of the microphone. I host a high-end, award-winning, syndicated radio show and as well I am interviewed as a guest sometimes … Continue reading

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Filed under Business Planning, Guest Blogger, Marketing

Creating PR Opportunites with Blogs, Radio and TV

by Gail Z. Martin excerpted from 30 Days to Social Media Success Blogs are another often-overlooked opportunity for news. Bloggers, like newsletter editors, are often business people who are sharing insights on topics related to their area of expertise. They … Continue reading

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Set Your Sights on Multi-media Publicity

by Gail Z. Martin excerpted from 30 Days to Social Media Success In today’s online PR and marketing world, your opportunities for promotion go far beyond newspapers, magazines, TV and radio. Some people believe that online media is somehow inferior … Continue reading

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Creating the Magic Media List for Your Topic

by Gail Z. Martin excerpted from 30 Days to Social Media Success As you’re invited to be interviewed or be a guest blogger, create a spreadsheet of reporters and key contacts. This will come in handy as you ramp up … Continue reading

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Make the Most of Social Bookmarking and Boilerplates

by Gail Z. Martin excerpted from 30 Days to Social Media Success When you use Social Bookmarking to draw attention to an article, blog post or news release, or when you create the “boilerplate” company information at the end of … Continue reading

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Your Home Page Portal

by Gail Z. Martin excerpted from 30 Days to Social Media Success With social media, your home page actually becomes a portal, a gateway web site that lets viewers start at a central location and then easily find a wide … Continue reading

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