Category Archives: Coaching

Be A Change Agent

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion “I’ve always been a change agent.” Faith Monson trained to be a salesperson. She moved up through the ranks, from salesperson to … Continue reading

Comments Off on Be A Change Agent

Filed under Coaching, Gail Z. Martin

Be the Change

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion What would you change about the companies where you’ve worked, if you could wave a magic wand? Would you root out a … Continue reading

Comments Off on Be the Change

Filed under Coaching, Gail Z. Martin

Make the Most of Social Bookmarking and Boilerplates

by Gail Z. Martin excerpted from 30 Days to Social Media Success When you use Social Bookmarking to draw attention to an article, blog post or news release, or when you create the “boilerplate” company information at the end of … Continue reading

Comments Off on Make the Most of Social Bookmarking and Boilerplates

Filed under Business Planning, Coaching, Gail Z. Martin

Don’t overlook online PR

by Gail Z. Martin excerpted from 30 Days to Social Media Success Don’t leave it up to the event organizers to publicize your upcoming appearances. When you book an engagement, write a press release and upload it to the many … Continue reading

Comments Off on Don’t overlook online PR

Filed under Business Planning, Coaching, Gail Z. Martin

Promote your upcoming events

by Gail Z. Martin excerpted from 30 Days to Social Media Success Event planners also love speakers who help them put the word out about their events. When you contact groups to speak, be sure to mention if you’ve accumulated … Continue reading

Comments Off on Promote your upcoming events

Filed under Business Planning, Coaching, Gail Z. Martin, Uncategorized

Social Media and the Speaker

by Gail Z. Martin excerpted from 30 Days to Social Media Success Speakers today face tough competition. Economic uncertainty has led many companies and organizations to scale back on events and to renegotiate speaker fees and reimbursement. Despite those hardships, … Continue reading

Comments Off on Social Media and the Speaker

Filed under Business Planning, Coaching, Gail Z. Martin, Marketing, Uncategorized

Are You for Real? (Excerpt #23 from Mass Influence by Teresa de Grosbois)

“You can go kicking and screaming, or you can just go.” —Jennifer Hough Confession time. I sometimes do business meetings in my garden while I randomly pull weeds. It’s a grounding act that helps me stay tuned into the person … Continue reading

Comments Off on Are You for Real? (Excerpt #23 from Mass Influence by Teresa de Grosbois)

Filed under Coaching, Guest Blogger

How Much Marketing Is Enough?

by Gail Z. Martin excerpted from 30 Days to Social Media Success I’ve seen all kinds of estimates on how much a marketing budget should be. Usually, the estimate is just enough to cover the products or services the person … Continue reading

Comments Off on How Much Marketing Is Enough?

Filed under Business Planning, Coaching, Gail Z. Martin

Mining Gems From The Business Plan

by Gail Z. Martin excerpted from 30 Days to Social Media Success Successful marketing takes either cash or a “cash equivalent.” A “cash equivalent” is what you use instead of cash. That could be time that you barter, but more … Continue reading

Comments Off on Mining Gems From The Business Plan

Filed under Business Planning, Coaching, Gail Z. Martin, Uncategorized

Social Media Touch Strategy

by Gail Z. Martin excerpted from 30 Days to Social Media Success Where does social media come in? Social media offers a conversational, low-pressure way to remain in the forefront of a prospect’s awareness with “touches” on a subject where … Continue reading

Comments Off on Social Media Touch Strategy

Filed under Business Planning, Coaching, Gail Z. Martin