Category Archives: Strategy

Save Yourself $50 a Day–With Your Phone

By Gail Z. Martin If you could get one more productive hour per day, what would it be worth to you?  Eighty cents a minute, or nearly $50 an hour, based on an annual salary of $100,000. Now think about … Continue reading

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Filed under Business Planning, Gail Z. Martin, Strategy

Social Media Becomes a Local Resource

By Gail Z. Martin Google AdWords offers specialized services to target customers within a 20-mile radius from your business. AdWords permits you to add or exclude areas, and can integrate your targeted AdWords campaign with text messaging. Facebook can serve … Continue reading

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Filed under Business Planning, Gail Z. Martin, Strategy

Avoiding Burn-Out

Sheryl Eldene, MA, MBA We’ve all all had those days when there’s a small voice in the back of our heads that says, “Here’s a quarter, please go call someone who cares.” At that moment you get it that unconditional … Continue reading

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Filed under Balance, Inner Coach, Sheryl Eldene, Strategy

Got a Backbone?

Sheryl Eldene, MA, MBA Remember those cute minnows swirling around Gail’s feet yesterday? They have intact backbones and really aren’t succeeding. Neither are the jellyfish stranded on the sand in the outgoing tide. Many people understand that BACKBONE, will, drive, … Continue reading

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Filed under Business Planning, Dreams, Intentions, Sheryl Eldene, Strategy, Uncategorized

There are No Loopholes in Intention

Sheryl Eldene, MA, MBA One of the Laws of Attraction that I attend to is the awareness that wherever I put my attention, I’m also placing my energy and thereby, my power. I also know that any words that I … Continue reading

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Filed under Business Planning, Dreams, Intentions, Motivation, Sheryl Eldene, Strategy

Seasons and Cycles

By Gail Z. Martin The world around us is a place of seasons and cycles.  Spring, summer, fall and winter come with reassuring regularity.  The moon moves through its phases month after month.  Tides rise and fall with predictability.  We … Continue reading

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Filed under Gail Z. Martin, Marketing, Strategy

The Wrong Thing Well -OR- the Right Thing Poorly?

Sheryl Eldene, MA, MBA I’ve learned an important lesson this quarter, and it’s about the “Hard Work” part of the Big Dreams and Hard Work we talk about here. I’ve always been a focused, hard worker – you know that … Continue reading

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Filed under Balance, Image & Identity, Sheryl Eldene, Strategy

Who are your market makers?

By Gail Z. Martin I owe a debt to a friend of mine, Chia-li Chen, for coining the phrase “market makers” (you can listen to her this month on my Shared Dreams podcast at (www.SharedDreamsPodcast.com).  It’s a brilliant phrase, and … Continue reading

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Filed under Gail Z. Martin, Marketing, Strategy