Tag Archives: 30 Days to Online PR and Marketing Success

STOP TARGETING MASS MEDIA (AND WHERE YOU CAN FOCUS INSTEAD)

By Gail Z. Martin Every business owner dreams of seeing his or her press release on the front page of The New York Times. But did you ever stop to realize that as ego-gratifying as an above-the-fold placement in a … Continue reading

Comments Off on STOP TARGETING MASS MEDIA (AND WHERE YOU CAN FOCUS INSTEAD)

Filed under Gail Z. Martin

More Ways to Ramp Up Your Fall Marketing

By Gail Z. Martin New year budgets—Managers who ran out of discretionary budget before the end of the fiscal year just ending may be counting the days until the new year’s budget starts and they can buy what they need.  … Continue reading

Comments Off on More Ways to Ramp Up Your Fall Marketing

Filed under Gail Z. Martin

Marketing Tips For Autumn Profits

By Gail Z. Martin Is your company’s marketing ready for Fall opportunities?  If you plan to make a big splash about an early Fall event or promotion, remember that it requires four to six weeks advance notice at the least … Continue reading

Comments Off on Marketing Tips For Autumn Profits

Filed under Gail Z. Martin

Track Email For Better Marketing Results

By Gail Z. Martin Today’s email marketing programs also include tracking. Take the time to review these reports, because they will give you valuable information about how your readers are responding. If you see a lot of people opting out, … Continue reading

Comments Off on Track Email For Better Marketing Results

Filed under Gail Z. Martin

Getting More from Your Email Newsletter

By Gail Z. Martin Make sure your email newsletter focuses on reader value rather than hard-sell pitches. Most of your content should provide information and tips, along with a featured offer or event invitation from your company. Avoid sending email … Continue reading

Comments Off on Getting More from Your Email Newsletter

Filed under Gail Z. Martin