Tag Archives: DreamSpinner Communications

Promotional Tools on Facebook and Twitter to Grow Your Business

Growing your business productively means understanding all of the tools available to you.  Just as smart phones and tablet PCs have redefined productivity on the go, social media has redefined how people communicate, and more specifically, how consumers want to … Continue reading

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Filed under Business Planning, Gail Z. Martin

6 Success Secrets I Learned from TV Sitcoms

By Gail Z. Martin Remember sitcoms? Situation comedies were the shows before “reality TV” took over.  A few still remain, but nothing like the heyday of the 1970s and 1980s. So what did I learn from spending my formative years … Continue reading

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Filed under Business Planning, Gail Z. Martin

Save Yourself $50 a Day–With Your Phone

By Gail Z. Martin If you could get one more productive hour per day, what would it be worth to you?  Eighty cents a minute, or nearly $50 an hour, based on an annual salary of $100,000. Now think about … Continue reading

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Filed under Business Planning, Gail Z. Martin, Strategy

Lucille Ball, Ann Romano and Sheryl Sandberg: What I Learned from my TV Moms and Facebook’s CEO

By Gail Z. Martin Thanks to Facebook CEO Sheryl Sandberg, the headlines have revisited one of my least favorite memories of the 1990s—the “mommy wars.” Back in the 1990s, when Nirvana was climbing the charts and Wolf Blitzer was the … Continue reading

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Filed under Balance, Business Planning, Gail Z. Martin

Protect Your Brand: Easy Hands-On Ways to Manage Your Online Reputation

By Gail Z. Martin I’ve talked about the networking value of recommendations on LinkedIn.  Gathering online recommendations via LinkedIn is also a way to solidify your online branding and actively manage your reputation.  Don’t be shy about asking former co-workers, … Continue reading

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Filed under Coaching, Gail Z. Martin

Online Reputation Basics: Manage Your Brand and Reputation in a Google World

By Gail Z. Martin You’ve created an online presence for yourself via your Web site, Facebook and LinkedIn pages, blog, Twitter feed and other Internet activity.  This presence becomes part of your personal and professional branding, which is why it’s … Continue reading

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Filed under Coaching, Gail Z. Martin

Online Reputation Protection: 4 Reasons to Care What Google Says About Your Business

By Gail Z. Martin Productivity takes a hit if you have to spend time cleaning up a mess.  The bigger the mess, the more time gets wasted on clean-up.  Needless to say, preventing or containing messes can boost productivity and … Continue reading

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Filed under Coaching, Gail Z. Martin

Online Customer Reviews: Harness the Power of Yelp and Amazon to Grow Your Business

By Gail Z. Martin While directories like Yelp permit customers to add comments, there are also plenty of other sites that specialize in reviews.  These include dedicated review sites like ConsumerReports.com, which covers a wide array of consumer products, and … Continue reading

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Filed under Coaching, Gail Z. Martin

Online Reputation Management: 5 Ways to Protect Your Personal Brand and Manage Your Reputation

By Gail Z. Martin The idea of customers posting reviews for the world to see makes a lot of business owners nervous.  While they believe in the quality of their product and service, they fear that competitors or mean-spirited people … Continue reading

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Filed under Coaching, Gail Z. Martin

Online Review Sites: The Power of Word Of Mouth with Yelp and Citysearch

By Gail Z. Martin Productivity is all about getting more results from the time or money invested.  Promotion is one of the areas where businesses look to increase their productivity; in other words, to get more bang for their buck.  … Continue reading

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Filed under Coaching, Gail Z. Martin