Tag Archives: Gail Martin

Seasons and Cycles

By Gail Z. Martin The world around us is a place of seasons and cycles.  Spring, summer, fall and winter come with reassuring regularity.  The moon moves through its phases month after month.  Tides rise and fall with predictability.  We … Continue reading

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Filed under Gail Z. Martin, Marketing, Strategy

Who are your market makers?

By Gail Z. Martin I owe a debt to a friend of mine, Chia-li Chen, for coining the phrase “market makers” (you can listen to her this month on my Shared Dreams podcast at (www.SharedDreamsPodcast.com).  It’s a brilliant phrase, and … Continue reading

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In Murder and Marketing, Intent Counts for Everything

By Gail Z. Martin If you’ve ever watched a detective story on TV, you know that (at least on television), when it comes to murder, it’s not just a matter of figuring out who did the deed, but also determining … Continue reading

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Filed under Gail Z. Martin, Intentions, Marketing

Clear Vision makes the Difference for Online Marketing

By Gail Z. Martin What, specifically, is your vision for your online marketing? If you don’t have clear intentions for your online marketing, it probably isn’t working as hard for you as it could. Online marketing includes your web site, … Continue reading

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Filed under Gail Z. Martin, Marketing, Social Media

Does Your Web Site Have 20/20 Vision?

By Gail Z. Martin Does your web site have a clear focus on communicating with your ideal client, or is your focus a little fuzzy? Can you see your statement of intention in your web site—its design, content, and wording? … Continue reading

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Filed under Gail Z. Martin, Marketing, Sales