Tag Archives: Gail Z. Martin

Protect Your Brand: Easy Hands-On Ways to Manage Your Online Reputation

by Gail Z. Martin I’ve talked about the networking value of recommendations on LinkedIn.  Gathering online recommendations via LinkedIn is also a way to solidify your online branding and actively manage your reputation.  Don’t be shy about asking former co-workers, … Continue reading

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Filed under Balance, Business Planning, Gail Z. Martin

Online Reputation Basics: Manage Your Brand and Reputation in a Google World

You’ve created an online presence for yourself via your Web site, Facebook and LinkedIn pages, blog, Twitter feed and other Internet activity.  This presence becomes part of your personal and professional branding, which is why it’s so important that everything … Continue reading

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Filed under Coaching, Gail Z. Martin

Online Reputation Protection: 4 Reasons to Care What Google Says About Your Business

Productivity takes a hit if you have to spend time cleaning up a mess.  The bigger the mess, the more time gets wasted on clean-up.  Needless to say, preventing or containing messes can boost productivity and give you peace of … Continue reading

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Filed under Coaching, Gail Z. Martin, Image & Identity

Online Customer Reviews: Harness the Power of Yelp and Amazon to Grow Your Business

While directories like Yelp permit customers to add comments, there are also plenty of other sites that specialize in reviews.  These include dedicated review sites like ConsumerReports.com, which covers a wide array of consumer products, and more specialized sites reviewing … Continue reading

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Filed under Balance, Business Planning

Online Reputation Management: 5 Ways to Protect Your Personal Brand and Manage Your Reputation

The idea of customers posting reviews for the world to see makes a lot of business owners nervous.  While they believe in the quality of their product and service, they fear that competitors or mean-spirited people may post unfair or … Continue reading

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Filed under Business Planning, Coaching

Online Marketing: Simple Twitter Strategies to Turn Followers into Paying Customers

If you’re a person of few words, you’ll admire the elegance of the idea behind Twitter; each post is just 140 characters.  That’s about two sentences to get your idea across.  What can you do in two sentences?  You’d be … Continue reading

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Filed under Gail Z. Martin

Publishing’s Brave New World and What It Means For You

by Gail Z. Martin We live in interesting times. That’s not just an observation; it’s also a Chinese curse. What makes something “interesting” also tends to make it dangerous, unstable, and uncertain. Welcome to publishing in the modern era. Technological … Continue reading

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Filed under Gail Z. Martin, Uncategorized

Promotional Tools on Facebook and Twitter to Grow Your Business

Growing your business productively means understanding all of the tools available to you.  Just as smart phones and tablet PCs have redefined productivity on the go, social media has redefined how people communicate, and more specifically, how consumers want to … Continue reading

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Filed under Business Planning, Gail Z. Martin

Trash to Treasure—What’s the Value of the “Junk” in Your Mental Attic?

When I was a kid, I thought the big boxes in the attic and basement were “junk.” After all, no one ever opened any of them or did anything with them. They weren’t fun like Christmas decorations or useful like … Continue reading

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Filed under Business Planning, Gail Z. Martin

6 Business Breakthroughs I Learned from Superheroes

by Gail Z. Martin Ok, I’ll admit it—I love superheroes.  Batman, Superman, Iron Man, Spider-man—I’ve been a fan since I was a kid, and a new movie will still see me standing in line, clutching my ticket and popcorn, waiting … Continue reading

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Filed under Business Planning, Gail Z. Martin