Tag Archives: internet
The Wisdom of Crowds—WWW Style
By Gail Z. Martin Foursquare is an intensely local social media application that makes going about your business or going out for the evening a shared experience treasure hunt. Foursquare users use the site and text messaging to share their … Continue reading
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Social Media Becomes a Local Resource
By Gail Z. Martin Google AdWords offers specialized services to target customers within a 20-mile radius from your business. AdWords permits you to add or exclude areas, and can integrate your targeted AdWords campaign with text messaging. Facebook can serve … Continue reading
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The World Wide Web is Also Local
By Gail Z. Martin You can also use online PR and marketing to cultivate a local audience by making sure that the content you post has a very local focus. Make your blog, Web site and social media pages the … Continue reading
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The Local Side of the World Wide Web
By Gail Z. Martin So much as been made of the opportunities opened up by the Internet for companies to deal globally (or at least, outside their local market) that many companies don’t realize that the Web has a local … Continue reading
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