Tag Archives: Social Media

Online Marketing: Simple Twitter Strategies to Turn Followers into Paying Customers

If you’re a person of few words, you’ll admire the elegance of the idea behind Twitter; each post is just 140 characters.  That’s about two sentences to get your idea across.  What can you do in two sentences?  You’d be … Continue reading

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Filed under Gail Z. Martin

ONE-STOP TIMESAVERS FOR BUSY PEOPLE

By Gail Z. Martin “Dashboard” programs provide all-in-one-place control, much like the console of a car or airplane.  Programs like HootSuite, Social Oomph, Ping and TweetDeck make it possible for you to plan your social media campaigns and load content … Continue reading

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Filed under Gail Z. Martin, Social Media

Social Media Becomes a Local Resource

By Gail Z. Martin Google AdWords offers specialized services to target customers within a 20-mile radius from your business. AdWords permits you to add or exclude areas, and can integrate your targeted AdWords campaign with text messaging. Facebook can serve … Continue reading

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Filed under Business Planning, Gail Z. Martin, Strategy

Think, Act and Grow Rich

By Gail Z. Martin I love Napoleon Hill’s book, Think and Grow Rich.  If you’ve missed this classic, grab a copy from the library.  Hill interviewed the capitalist kings (the great Robber Barons of the early 1900s) to discover the … Continue reading

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Video Boosts Your Social Media Strategy!

by Krizia Did you know that video is 10 times more likely to generate a response than all social media activities combined? This means that you’ll get far better results from your social media efforts because those responses will allow … Continue reading

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Filed under Guest Blogger

Spring Happened—Did You Notice?

By Gail Z. Martin We’ve had an indecisive spring this year: hot one day, cold the next.  But finally, the leaves are out, the grass is green, and the flowers are blooming.  We humans might be confused about how to … Continue reading

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Filed under Business Planning, Gail Z. Martin

the Zen of Facebook

By Gail Z. Martin Does Facebook stress you or help you relax? Facebook favors selective attention.  I enjoy looking at (and forwarding) blissful pictures, motivational quotes, and funny sayings.  While I often read without commenting, I also enjoy being able … Continue reading

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Savvy, Successful or Scared of Social Media?

By Gail Z. Martin Where are you on the social media scale?  Savvy?  Successful?  Or scared? If you put yourself in the third category, you’re in good company.  So many of the business owners and solo professionals I meet confide … Continue reading

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Filed under Gail Z. Martin, Social Media

Facing your Facebook Fears – Fear of Facebook: Three Steps to Fear-Free Social Media

By Gail Z. Martin I’ll never forget the time a lady came up to me at a luncheon and said, “I’ve gotten on Facebook for business and someone I don’t know wants to be my friend.  What do I do?” … Continue reading

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Filed under Gail Z. Martin, Social Media