Monthly Archives: March 2014

Creating Results Envy with Compelling Case Studies

by Gail Z. Martin Results Envy occurs when your prospect sees the outcome you have delivered to your customer and wants it so badly it makes his/her teeth hurt. Compelling case studies deliver Results Envy when you tell a story … Continue reading

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Kickstarter Projects Depend on Social Media For Success

by Gail Z. Martin Social media plays a key role in funding a successful Kickstarter. That’s one reason anthologies do well, because they are a team effort and appeal to the readership of a dozen or more authors. On the … Continue reading

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Rapid, Terrifying Uncertainty = Epic Win

by Karen Rowe Here’s a conversation I had with a friend today: -Hey Karen, what are you up to? -I’m working. -But it’s a Holiday.  -Yeah, not for me.  I started working with a new company at the beginning of … Continue reading

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