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Essential Commercial Facility Maintenance Tasks for Property Managers

Managing a commercial property involves much more than responding to repairs as they arise. A well-maintained facility depends on routine inspections, preventive maintenance, cleaning, safety checks, and seasonal preparation.

For property managers, staying ahead of these responsibilities can reduce emergency repairs, support tenant satisfaction, and help building systems last longer. A structured maintenance plan also makes it easier to manage budgets and coordinate vendors throughout the year.

Create a Preventive Maintenance Schedule

A maintenance schedule provides structure for recurring tasks.

Heating and cooling inspections, roof checks, plumbing reviews, lighting maintenance, filter replacement, and exterior inspections can all be placed on a calendar.

Organizing these tasks by month or season helps prevent important work from being overlooked.

Preventive maintenance also makes it easier to identify developing problems before they become expensive emergencies.

Keep Common Areas Clean

Lobbies, hallways, elevators, restrooms, stairwells, and shared workspaces should be cleaned consistently.

A clean facility creates a better impression for tenants, employees, customers, and visitors.

Property managers coordinating janitorial services in denver should clearly define expectations for cleaning frequency, restroom supplies, floor care, trash removal, and high-touch surfaces.

Regular inspections can help confirm that service standards are being maintained.

Inspect Electrical Systems Regularly

Commercial buildings often place significant demands on electrical infrastructure.

Lighting, elevators, HVAC equipment, office technology, security systems, and specialized machinery may all depend on reliable power.

A qualified commercial electrician can inspect panels, circuits, outlets, lighting systems, and other components when upgrades or repairs are needed.

Electrical problems should be addressed promptly, especially when they involve overheating, repeated breaker trips, damaged wiring, or loss of power.

Maintain HVAC Equipment

Heating, ventilation, and air conditioning systems can account for a large portion of a commercial property’s operating expenses.

Filters should be replaced according to the manufacturer’s recommendations, and equipment should be inspected before periods of heavy seasonal use.

Routine maintenance can improve airflow, reduce unnecessary strain, and help identify worn parts before a system fails.

Property managers should also track tenant complaints related to temperature or ventilation, since recurring issues may indicate a larger problem.

Check Plumbing Fixtures and Supply Lines

Small plumbing problems can quickly become expensive when they are ignored.

Leaking faucets, running toilets, slow drains, damaged supply lines, and unusual water pressure should be investigated early.

Mechanical rooms, utility areas, and spaces beneath sinks should also be checked for signs of moisture.

Early repairs can reduce water waste and help prevent damage to walls, flooring, ceilings, and equipment.

Inspect the Roof

Roof problems can affect large areas of a commercial building.

Inspect the roof periodically for damaged membranes, missing materials, blocked drains, loose flashing, and signs of standing water.

Roof penetrations around vents and mechanical equipment should also be checked.

Interior water stains or unexplained moisture may indicate a roofing problem that requires further investigation.

Keep Gutters and Drainage Systems Clear

Water should move away from the building efficiently.

Clogged gutters, blocked roof drains, or poorly maintained exterior drainage can lead to leaks, erosion, and foundation problems.

Drainage systems should be checked especially before periods of heavy rain or snow.

Removing debris regularly can prevent many avoidable moisture issues.

Prepare for Winter Conditions

Cold weather creates additional maintenance responsibilities.

Parking lots, sidewalks, entrances, and loading areas need to remain accessible when snow or ice accumulates.

Arranging commercial snow removal before winter begins can help property managers avoid scrambling for service during major storms.

Snow planning should include priority areas, response expectations, deicing, and procedures for repeated snowfall.

Inspect Parking Lots and Walkways

Exterior pavement should be checked for cracks, potholes, uneven surfaces, and drainage problems.

Damaged pavement can create safety concerns and may worsen over time if water enters cracks and freezes.

Striping, accessible parking markings, curbs, and directional signs should also remain visible.

Minor repairs performed early can help extend the life of larger paved areas.

Maintain Exterior Lighting

Parking lots, building entrances, loading areas, and walkways should have reliable lighting.

Burned-out lamps, damaged fixtures, or poor coverage can affect both security and visibility.

Exterior lighting should be inspected regularly, especially during seasons when daylight hours are shorter.

Timers and photocells should also be tested to make sure fixtures operate at the correct times.

Test Fire and Life-Safety Systems

Fire alarms, extinguishers, sprinkler systems, emergency lighting, and exit signs need regular inspection and testing.

Requirements vary depending on the building and local regulations.

Property managers should maintain service records and make sure required inspections are completed on schedule.

Any deficiencies should be corrected quickly.

Keep Emergency Exits Accessible

Emergency doors and exit routes should never be blocked by furniture, storage, deliveries, or equipment.

Doors should open properly and required signage should remain visible.

Regular walkthroughs can identify obstructions before they become a safety issue.

This is especially important in storage areas and back-of-house spaces where clutter can accumulate gradually.

Monitor Elevators and Accessibility Equipment

Elevators, lifts, and automatic doors should be serviced according to required schedules.

Unusual noises, rough operation, or repeated service interruptions should be investigated.

Accessibility features such as ramps, handrails, and door-opening systems should also remain functional.

Property managers should document service visits and inspection dates.

Maintain Building Security

Security equipment requires regular attention.

Cameras, access-control systems, alarms, intercoms, and exterior locks should be tested periodically.

Outdated access credentials should be removed promptly when employees or tenants leave.

Lighting and landscaping can also influence security by improving visibility around entrances and parking areas.

Inspect Windows and Doors

Exterior doors and windows affect security, weather protection, and energy efficiency.

Check seals, locks, closers, frames, and glass for signs of wear.

Drafts or moisture around openings may indicate deteriorated seals.

Automatic doors should also be tested to confirm safe operation.

Monitor Indoor Air Quality

Ventilation and filtration can influence comfort throughout a commercial facility.

Dirty filters, poor airflow, excess humidity, or persistent odors may signal HVAC or moisture problems.

Routine maintenance can help reduce these issues.

Property managers should also respond when several occupants report similar air-quality concerns.

Address Pest Problems Early

Commercial buildings can attract rodents, insects, and other pests when food, water, or shelter is readily available.

Inspect waste areas, storage rooms, kitchens, utility spaces, and exterior entry points.

Cracks and gaps should be sealed where appropriate.

Routine pest management can help prevent small problems from becoming larger infestations.

Maintain Landscaping

Exterior landscaping contributes to both appearance and building function.

Trees and shrubs should be trimmed away from roofs, walls, windows, and utility equipment.

Irrigation systems should be checked for leaks or overspray.

Overgrown vegetation can interfere with visibility, drainage, and access, so landscaping should be part of the regular maintenance schedule.

Keep Waste Areas Organized

Dumpsters and recycling areas should be kept clean and accessible.

Overflowing waste can create odors, attract pests, and make the property look poorly maintained.

Enclosures, gates, lighting, and drainage should also be inspected.

Property managers should make sure pickup schedules match the actual volume generated by tenants.

Track Maintenance Requests

A centralized system for maintenance requests can make facility management more efficient.

Track the date, location, problem, vendor, cost, and resolution for each issue.

Over time, these records can reveal recurring problems and help identify systems that may need replacement rather than repeated repairs.

Maintenance history is also useful when preparing annual budgets.

Budget for Capital Repairs

Routine maintenance cannot prevent every major expense.

Roofs, HVAC systems, pavement, elevators, and electrical equipment eventually require substantial repair or replacement.

Property managers should maintain long-term capital plans so these costs do not come as complete surprises.

Building condition assessments can help estimate when major systems may need attention.

Conduct Routine Property Walkthroughs

Regular walkthroughs are one of the simplest ways to identify maintenance needs.

Inspect interior common areas, exterior walls, roofs when accessible, parking areas, landscaping, utility rooms, and mechanical spaces.

Documenting issues with photos can help track changes over time.

Frequent inspections allow property managers to catch small problems that might otherwise remain unnoticed.

Strong Maintenance Supports Better Property Performance

Commercial facility maintenance is an ongoing process rather than a series of isolated repairs.

Cleaning, electrical inspections, HVAC service, plumbing checks, safety testing, snow planning, and exterior maintenance all contribute to a building that operates more reliably.

By using preventive schedules, keeping detailed records, and responding quickly to problems, property managers can reduce unexpected disruptions and maintain a safer, more functional property for tenants and visitors.

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Ready for a Fresh Start?

Are you ready for a fresh start? Well, the truth is – so am I. This year, 2016, marks DreamSpinner Communications 13th year in business. Over the course of more than a decade, I’ve reinvented the company’s focus several times, and we’re about to do it again.Feb 2015 043

Fresh Start Success: How to Reinvent Your Work, Reimagine Your Life and Reignite your Passion is our new book for 2016. Forty-two stories about incredible people – just like you – from all different industries who recreated themselves and their careers from a brand new, successful, Fresh Start.

GM-FSS-Amazon-2Here are the amazing entrepreneurs profiled in Fresh Start Success: Lauren Randolph, Oksana Gritsenko, Debbi Dachinger, Lisa Manyon, Lisa Jendza, Tamara Green, Sheri Fink, Stephen Hobbs, Barbara Edie, Wendy Woodworth, Dr. Cha-Zay, Danielle Ratliff, Christine Bove, Grace Kelly, Sheevaun Moran, Dawn Fleming, Gail Watson, Teresa DeGrosbois, Sharon McRill, Lisa Woodie, Christine Hassler, Marla Goldberg, Amber Alle, Poonam Gupta, Karen Kessler, Sherri Richards, Lisa Minnini, Patryk Weznowski, Debbie Peterson, Melissa Darnay, Dr. Susan Sklar, Katana Abbott, Pierette Simpson, Wendy Ida, Mike Jaffe, Jo Dibblee, LeeAnn Shattuck, my amazing co-blogger Faith Monson, as well as my story and that of my husband and business partner, Larry Martin.

Maybe you recognize some of those names, and maybe you don’t—yet! Over the course of this year, you’ll get to know these fantastic, visionary people through this newsletter, this blog, and of course, through the Fresh Start Success book, which will be published later this year.

When I interviewed the Fresh Start Success folks, I asked everyone the same nineteen questions. What amazed me was how different each person’s path was, yet how many things they had in common although they are from different countries, belong to various age groups, and work in a wide range of professions.

101They told me what they trained to do, what career path they set out to follow, and what they loved—as well as what made them crazy. They remembered what the last straw was that made them decide to make a big change, how they got the courage to take a risk, and what they did to prepare for their Fresh Start Success. They were candid about what went well, where they ran into setbacks—and how they overcame both obstacles and nay-sayers.

You’ll be surprised in the variety of answers to ‘how long did it take to become successful’, and you’ll probably see yourself in some of the ways these folks decided what was most important to them as they reinvented themselves and their careers. You’ll find out what they learned the hard way, what attributes they consider key to a successful reinvention, and how reimagining their work and life made them a different person. You’ll even find out what kind of superpower they’d like to have!

Here are a couple of things that really made an impression on me.

• Although all of my interviewees consider their reinvention successful and most are making as much or more as they did before their shift, the decision to change wasn’t about the money.
• Despite the setbacks and the hard work necessary to start over (sometimes in a completely different area of expertise or even a different country), there were no regrets. Every single person talked about how essential personal branding and marketing was to achieve their Fresh Start Success. I’ll have more to share with you as we get closer to the launch date.

In the meantime, why not get thinking about how you can make 2016 your year for a Fresh Start Success? Ask yourself these questions to get started:

1. What do I love about what I’m doing now? What makes me crazy?
2. What do I feel I was born to do? How close am I do making that happen?
3. If I could do anything else for a living, what would I do? If it’s not what you’re doing now, why not? What would it take to make the jump?
4. What is your personal brand? How you are marketing yourself to make the leap to your next success?

If you feel stuck on any of those questions, Larry and I would be glad to coach you through the process. Watch for some all-new Fresh Start Success programs and packages coming to help YOU reinvent your work, reimagine your life and reignite your passion!

Choose to LIve Meme

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Promote your upcoming events

by Gail Z. Martin excerpted from 30 Days to Social Media Success

Event planners also love speakers who help them put the word out about their events. When you contact groups to speak, be sure to mention if you’ve accumulated a large number of Facebook fans or Twitter followers, and if your opt-in newsletter list is in the thousands, that’s also a terrific plus. Talk up the event and encourage your followers to attend for the chance to meet you in real life.

If you will be traveling, contact Meetup groups in the area and invite them to join you at your next event if the program is open to the public. If you can’t invite them to the main event, see if they would like to do a coffee get-together or fireside chat with you during time in your travel schedule that would otherwise be wasted. You can also connect with the local chapters of national organizations of which you are a member or which pertain to your topic (groups such as eWomenNetwork, National Speakers Association, NAWBO, etc.) and issue the same invitations.

Don’t forget to connect via the online groups on Facebook, LinkedIn and Twitter for all of the same groups to invite them to attend and share tips related to your speech content. Talk about your upcoming programs on your own Facebook, Twitter and LinkedIn pages, not from a hard sell, but in terms of the valuable content you’re looking forward to sharing. You may find that some of your existing contacts will be in the area to attend, or have friends they can send your way.

Promote by Tweeting live from the event. Don’t just Tweet about your part—let everyone know how much fun you’re having, how valuable the speakers are, and what a great event it is. Tweet about the people you meet and the workshops you’re attending. Take photos from your cell phone and upload them right away.

Promote after the event (great for being asked back again) by blogging, Tweeting and uploading after you get home. (Make sure you’ve copied the organizer who invited you so he/she can see how much free publicity you’ve provided.) Write an article for your newsletter and then share it on your blog and in sound bites on your Twitter feed. Carry your digital video camera to the event and create a videoblog scrapbook, then post it on YouTube. Tweet the link, add it to your other social media sites and be sure to use Social Bookmarking to share it. When you send follow-up emails to the other attendees and speakers you met at the conference, include the links to your video and other promotion so they can also bask in the afterglow. Link to the organizers, speakers and attendees you’ve met on Facebook, Twitter and other sites, and choose the very best connections to add on LinkedIn.

Send a note to the speakers you met at the event extending that contact and offer to have them as a guest on your blog or podcast. Now you have another reason to talk. This can be a great way to share referrals to other possible speaking engagements or opportunities for collaboration for both of you. Of course, if you’re hosting a guest on your site, that’s yet another reason for social media promotion! You can also do charity events with the help of experts such as the ones at https://eventproductionspecialists.co.uk/live-events/charity-event-organisers.

If you’ve got names for key contacts in the city to which you’re traveling, whether those are reporters, radio hosts or business contacts, look for them on Facebook, Twitter, blogs and LinkedIn and make a connection. Let them know you’ll be in the area and would like to talk or meet for coffee. You can also marshal your LinkedIn contacts near your event city and ask them for referrals to local media or connections to the kinds of people you’d like to meet. Make your travel dollars stretch further by piggybacking extra mini-events or meetings onto your events.

Now through December 31, 2015 the Kindle edition of 30 Days to Social Media Success is specially priced at just $5.99!

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Social Media and the Speaker

by Gail Z. Martin excerpted from 30 Days to Social Media Success

Speakers today face tough competition. Economic uncertainty has led many companies and organizations to scale back on events and to renegotiate speaker fees and reimbursement. Despite those hardships, speaking to groups is still an important income stream for many experts, and a way to gain recognition for coaches, consultants and authors.

Much of the advice for authors in the previous chapter can also be applied for speakers. Many speakers also have books or info products they’ve written, so they can benefit from promoting both their books and their availability as a speaker. Social media can lend a hand.

Provide a free sample

Event organizers are understandably reluctant to book a speaker they’ve never seen. You can use web video to help overcome that reluctance by providing planners with a free sample of your speaking technique. Planners may check out your web site before contacting you for a full demo DVD, so a couple of short clips that show your strengths as a presenter may be enough to encourage them to move further with the process of booking you for their event.

Don’t stop with posting clips to your main web site. Utilize video on your Facebook and LinkedIn sites, and Tweet about new YouTube videos when you post them. You can also include your new videos on your blog, with the opportunity to add extra commentary or insights.

Event planners like to see evidence that you’re in demand as a speaker. Blog and Tweet about your upcoming events, and update your Facebook and LinkedIn status when you’re heading out for events and when you post photos, video or a recap after the event. When you speak, invite listeners to become your social media friends, fans and followers, and encourage them to post comments on what has been most helpful about your presentation.

Work with event promoters before and after the events where you speak. Offer to provide guest blogs or articles related to your topic, and be sure to send them your YouTube video. Always ask for recommendations, and post these on your sites.

Audio samples are also great previews of what you offer as a speaker. When you do a teleclass or a radio interview, include a link to the audio on your web site. Choose a snappy segment of a teleseminar to keep it short, but be sure to showcase both your knowledge and your delivery style.

Now through December 31, 2015 the Kindle edition of 30 Days to Social Media Success is specially priced at just $5.99!

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Mining Gems From The Business Plan

by Gail Z. Martin excerpted from 30 Days to Social Media Success

Successful marketing takes either cash or a “cash equivalent.” A “cash equivalent” is what you use instead of cash. That could be time that you barter, but more often than not, it’s old-fashioned elbow grease. Marketing requires time, and it also requires some money. If you have more time, you can save money. If you have less time, you can get the same work done by hiring help. One way or another, good marketing is going to cost you.

I’ve heard business owners say that they had such a great location or product that they could “do business by accident.” And I’ve driven past their location when it went up for sale after they went out of business. Success happens because of hard work, strategy and yes, a little “optimized luck.” It doesn’t happen by accident.

What do I mean by “optimized luck?” “Optimized luck” is what happens when you’ve done your homework, worked as hard as you can, and a great opportunity opens up in front of you. If you hadn’t prepared yourself, you wouldn’t be ready to make the most of the opportunity, or you might not even notice it. But you also didn’t just get lucky. You prepared and trained so that you’d recognize luck when it showed up and so you would be ready to maximize your big break. It’s definitely not “doing business by accident.” For doing some smart business, we recommend to check this Paystubs.net tools.

Make a list of your prioritized goals/target audiences/current marketing actions. If you’ve made a table, add another column for “cost.” Write down what you think your current marketing actions are costing you to reach that target audience and achieve that goal is costing you. The cost could be in time, or it could be in real money. It could be the cost of hiring someone to update your web site or design your brochure, or it could include printing, postage, advertising or other fees. You could include membership dues for the groups you’ve joined to mingle with your target audience. Make the best estimates you can and then look at the results.

Here are a few questions to ask yourself:

  • How much are you currently spending for each goal?
  • Are you spending the most to achieve your top goal?
  • Is what you’re spending worth the potential new revenue that goal could provide?
  • Could you spend more if it would achieve your goal faster?

You may see some opportunities to make a few course corrections. If you are spending more to achieve your third priority than you are for your top priority, you’ve got a problem. If you’re spending more to achieve a goal with smaller revenue potential than for a goal with larger revenue potential, it’s time to reconsider. If you’re not spending anything, hoping to “do business by accident,” then you’re on thin ice.

Social media is “free” in terms of not costing money to sign up for sites like Facebook and Twitter, but it’s certainly not “free” in terms of the time it takes to put a social media marketing strategy into action. You won’t “do business by accident” just because you slap together a Facebook page or set up a Twitter account. If you don’t have time, you’ll need the cash to hire someone who can put the time into it for you. And if you have the time to put your social media marketing strategy into action, you’ll still need some cash to bring all the pieces of your marketing plan together so that your marketing works harder than ever to achieve your goals.

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Time

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Q&A with Terri Levine

1.  What led you to write your book/create your product/create your webinar?

I realized that many types of businesses needed the information of low and no cost Guerrilla Marketing strategies and as a Master Guerilla Marketing Trainer and Coach I picked many niches to write for. The concepts work for any business. I selected beauty salons because I had some clients in this niche and they were seriously struggling.

2.  Who is the ideal type of person to benefit from your book/product/webinar?

Anyone who owns any type of a small business will learn 200 low and no cost strategies that they can apply to their business just by substituting their business type name in place of beauty salon.

3.  How did your background, training or personal journey contribute to your perspective?

I have owned 6 million dollar plus businesses of my own plus for the past almost two decades mentored almost 5,000 business owners in almost 250 different industries to create 6 and 7 figure incomes. My passion is helping other business owners be successful by teaching them to stop spending money on ineffective on-line and off-line marketing and to use proven marketing that works. I get my “wows” from their successes.

4. What one piece of encouragement would you offer to people struggling with (your topic)?

If your marketing isn’t working go find a mentor coach who resonates with you and who is running leaps and bounds ahead of you and who is willing to share what works with you.

5. What tends to be the most common obstacle people encounter in dealing with (your topic)?

People are doing all the wrong things in marketing. They have no idea how to use social media so that it makes them money or how to relate to their audience so that they can build a loyal raving fan base. They are turning people off vs. turning people on and not converting prospects into customers or even worse they don’t even have even hot leads in their pipelines.

6. Do you have any other new books, products or events coming up in the next few months?  Tell us a little about them and where to find out more information.

Yes, I just released a brand new program to make my coaching and mentoring affordable to the average or start-up business owner and am very excited about this. They can get started with no money down and no interest. It is my VIP Coaching and Mastermind Program found at www.terrilevine.com/vip

7.  Do you have a downloadable resource listeners can access for free on your site?  Please provide the link and a description/benefit.

Yes they get a full e-course called The 7 Secrets to Lasting Business Success and it’s on the right side of www.TerriLevine.com

8.  How is your book/product/event different from other materials on your topic?

This book has practical solutions and I updated the original but old Guerrilla Marketing book so that I have 200 tactics and include Internet strategies. Everything in it I personally use and have taught my clients. It all works and there is no theory. It’s short and to the point.

9.  Can you share a short example of the kind of success people have experienced with your book/product/event?

One of my favorites is Jemilla Williams who said after learning one simple idea (that I teach in the book) she made an extra $15,000 in just a couple of hours. (Her testimonial video is on www.terrilevine.com/vip)

10. What first step would you recommend for someone who is interested in your topic but afraid to take action?

Go get the Kindle edition of the book. It’s a few bucks. Try ONE idea for a month. That’s it. Very simple.

Listen to Terri read an excerpt from her book on our sister site by clicking here.

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Publishing’s Brave New World and What It Means For You

by Gail Z. Martin

We live in interesting times. That’s not just an observation; it’s also a Chinese curse. What makes something “interesting” also tends to make it dangerous, unstable, and uncertain. Welcome to publishing in the modern era.

Technological change, demographic shifts and lifestyle patterns have resulted in major transitions in how publishing works. The old pattern of having a career solely with traditional book or magazine publishers resulting in printed material is fast giving way to a variety of hybrid options that are as varied as the interests of the writers themselves.

I’m the author of seven published epic fantasy novels with major publisher in New York and London (Orbit Books and Solaris Books), three non-fiction books with a different New York publisher (Career Press), three more non-fiction books with a regional press (Comfort Publishing). I’ve participated in a dozen or so anthologies with small presses; some of these anthologies were funded by Kickstarter. And I self-publish two series of ebook short stories on Kindle, Kobo and Nook. I’m part of the Brave New World.

Authors with well-established traditional careers with major publishers are now experimenting (quite successfully) with bringing out their own reverted rights-books via ebook, either on their own or through small publishing companies set up just for that purpose. This means that authors are seeing revenue from books that may have been out of print for decades, and readers once again have the chance to experience old favorites they have not been able to purchase.

We’re also seeing traditionally published authors with major houses doing self-published short fiction on ebook, either between-the-books novellas or series-related short stories. This is a boon to readers, who get additional material with favorite characters to tide them over between books, but it also builds an income stream for authors independent of their publishing contracts.

In some cases, traditional publishers may choose to bring out books in ebook only format. This may be a novel with a niche audience, or it may be an older book whose sales numbers don’t justify additional print runs. The exciting thing for readers is that the books remain available, instead of going out of print. And for authors, the same is true, because their books still benefit from the editing, layout and cover apart services of a large publisher and remain on the market instead of disappearing from sale.

Yet another variation involves established authors working with multiple publishing houses at once, or working simultaneously with both a large New York house and a smaller niche press on different, unrelated books. Not long ago, such an arrangement might have been possible for superstar authors with enough clout to get what they wanted, but taboo for most midlist authors. Now, it’s becoming common among authors at all levels.

Small presses are coming into their own since technology allows them the production and print quality that was previously only possible with big publishers, and since the unfortunate demise of many physical book stores has made store distribution less of a differentiating factor. Not only is this good news for rising authors, but it provides more options for established authors who have a niche book that may be better served by a press catering to that audience.

An interesting option involves established authors, some with superstar track records, starting their own small presses to publish their niche novels and books of other authors. This reminds me of the trend for successful rock bands and artists to go start their own record labels and begin producing music for other performers. I think this is an especially interesting trend to watch, since it could be a way for more new and up-and-coming authors to get more ink in the marketplace while making connections with senior authors who can mentor them. This option seems like a promising way to get more good books into the marketplace without the bureaucracy that can sometimes paralyze large publishers.

Here’s the big advantage for aspiring and rising authors. Once the big pros blaze the trail, these options lose whatever stigma they might have had, meaning that the chances for publication and the career choices explode. I think we may be coming into an era where we see more fabulous book choices available for readers and more income-generating options for writers than ever before. That’s worth celebrating.

Ice Forged will be a Kindle Daily Deal with a special one-day price of just $1.99 only on October 31, 2013! Get it here: https://amzn.com/B008AS86QY

Come check out all the free excerpts, book giveaways and other goodies that are part of my Days of the Dead blog tour! Trick-or-Treat you way through more than 30 partner sites where you’ll find brand new interviews, freebies and more–details at www.AscendantKingdoms.com.

Reign of Ash, book two in the Ascendant Kingdoms Saga launches in April, 2014 from Orbit Books. My new urban fantasy, Deadly Curiosities, comes out in July, 2014 from Solaris Books. I bring out two series of ebook short stories with a new story every month for just .99 on Kindle, Kobo and Nook—check out the Jonmarc Vahanian Adventures or the Deadly Curiosities Adventures.

About the author: Gail Z. Martin is the author of Ice Forged in The Ascendant Kingdoms Saga and the upcoming Reign of Ash (Orbit Books, 2014), plus The Chronicles of The Necromancer series (The Summoner, The Blood King, Dark Haven & Dark Lady’s Chosen ) from Solaris Books and The Fallen Kings Cycle (The Sworn and The Dread) from Orbit Books. In 2014, Gail launches a new urban fantasy novel, Deadly Curiosities, from Solaris Books. She is also the author of two series of ebook short stories: The Jonmarc Vahanian Adventures and the Deadly Curiosities Adventures. Find her at www.ChroniclesOfTheNecromancer.com, on Twitter @GailZMartin, on Facebook.com/WinterKingdoms, at DisquietingVisions.com blog and GhostInTheMachinePodcast.com.

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Why Video Helps Brings MORE Traffic to Your Site

by Krizia

Google LOVES videos!

Do you know why more and more news platforms such as CNN are adding more videos to their articles? Research shows that reader’s perception of importance soared when a video accompanied a story! The more viewers watch a video, share that link on social media and keep that constant flow of traffic, the more Google will perceive this page or website as influential and the more that site will rank high in the search engines.

Here’s another fact about the importance of video in regards to increasing traffic to your site — according to Forrester Research, the simple act of adding video to your homepage makes your site 53 times more likely to appear on the first page of Google!

With a little optimization to ensure more of your ideal clients find your videos, and your website has a 96% chance of not only landing on the front page of Google, but also securing one of the top coveted three spots that make up for 84% of web traffic.

Video is a real client magnet and when you know how to leverage video you’ll be able to attract more ideal clients and more profits to your business.

Another reason why video works so well at attracting a constant stream of new clients is because video helps build links from other sites that point back to your site. This is what’s called SEO or search engine optimization and that is so important to the success of your video marketing strategy.

In other words, when you add a video to your website or blog and you take time to make sure the content around the video such as the title, the copy and the video itself are relevant, your videos have a much higher chance of being listed in front of your competitors who are not yet leveraging the power of video. Your pages that contain videos also have a higher chance of being linked to on other sites and therefore creating more outbound links pointing back to your site.

Those links have a lot of value for Google because the more sites link back to you, the more your site is perceived as important.

This is because it’s very exciting especially if some of those sites are ranked higher than yours in Google’s eyes … that’s just gravy for you because it increases your chances of being found.

If you want to create a flurry of traffic with your videos, you’ll want to use the following “traffic Ninja tactic”:

Lists posts ranked very high with search engine! I’m sure you’ve seen hundreds of them. Here’s an example: 7 Ways to Use Video to attract more clients would be the title and then you address each point in your post!

If you include a photo that has been saved using a keyword, you’ll see even more traffic.

If you add a video to that optimized image and the list post, you’ll skyrocket your traffic because you’ll be offering Google a lot of reasons to send a lot of love your way in terms of floods of traffic.

You see, posts with videos included will attract almost 3 times more links to your site than a plain text post.

Posts with videos, images, and lists will attract almost 6 times more links to your site than a plain text post.

The new reality is that Internet users are giving a great deal of importance to videos and it shows by how many videos are going viral. Viewers are more likely to want to share that video content with others in their communities and the same goes for other site owners – they’ll happily post a video from YouTube on their site even if it belongs to another person if they see value for their audience.

All this creates more links pointing back to your site and that’s just like saying to Google that you are “that important”.

If you’d like to know more about how best to leverage video in your business, I invite you to watch this FREE Online Training!

The ‘3 Ways You Can Use Video to Attract MORE Clients and Profits’ Online Training is packed with powerful strategies you can apply immediately in your business in order to attract more clients and more profits!

Here’s the link to watch the F-R-E-E Online Video Training: https://www.createprofitablevideos.com/training.htm

 

 

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Freebie Friday From Our Very Own Faith Monson

by Faith Monson
www.FaithMonson.com

Are you ready to claim the professional life you’ve been dreaming about?  Whether you dream, of finding a job that you really love, business success, or financial security, the first move is up to you.  The old proverb about a journey of a thousand miles beginning with a single step is true—but it leaves out an important piece: To begin your journey, you need to open the door.

I want to give you my new “Opening Doors” e-book, a guide to re-imagining your life and claiming your inner power.  It’s my way to help you awaken your spark and refresh your passion to make your dreams a reality.

This free, complete e-book–“Opening Doors”–is my gift to you. The door is open; it’s up to you to take the next— just click on the download link and learn the simple steps that can help make your dreams into reality.

Remember-get your free complete e-book. What open door is waiting for you?

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