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Ready for a Fresh Start?

Are you ready for a fresh start? Well, the truth is – so am I. This year, 2016, marks DreamSpinner Communications 13th year in business. Over the course of more than a decade, I’ve reinvented the company’s focus several times, and we’re about to do it again.Feb 2015 043

Fresh Start Success: How to Reinvent Your Work, Reimagine Your Life and Reignite your Passion is our new book for 2016. Forty-two stories about incredible people – just like you – from all different industries who recreated themselves and their careers from a brand new, successful, Fresh Start.

GM-FSS-Amazon-2Here are the amazing entrepreneurs profiled in Fresh Start Success: Lauren Randolph, Oksana Gritsenko, Debbi Dachinger, Lisa Manyon, Lisa Jendza, Tamara Green, Sheri Fink, Stephen Hobbs, Barbara Edie, Wendy Woodworth, Dr. Cha-Zay, Danielle Ratliff, Christine Bove, Grace Kelly, Sheevaun Moran, Dawn Fleming, Gail Watson, Teresa DeGrosbois, Sharon McRill, Lisa Woodie, Christine Hassler, Marla Goldberg, Amber Alle, Poonam Gupta, Karen Kessler, Sherri Richards, Lisa Minnini, Patryk Weznowski, Debbie Peterson, Melissa Darnay, Dr. Susan Sklar, Katana Abbott, Pierette Simpson, Wendy Ida, Mike Jaffe, Jo Dibblee, LeeAnn Shattuck, my amazing co-blogger Faith Monson, as well as my story and that of my husband and business partner, Larry Martin.

Maybe you recognize some of those names, and maybe you don’t—yet! Over the course of this year, you’ll get to know these fantastic, visionary people through this newsletter, this blog, and of course, through the Fresh Start Success book, which will be published later this year.

When I interviewed the Fresh Start Success folks, I asked everyone the same nineteen questions. What amazed me was how different each person’s path was, yet how many things they had in common although they are from different countries, belong to various age groups, and work in a wide range of professions.

101They told me what they trained to do, what career path they set out to follow, and what they loved—as well as what made them crazy. They remembered what the last straw was that made them decide to make a big change, how they got the courage to take a risk, and what they did to prepare for their Fresh Start Success. They were candid about what went well, where they ran into setbacks—and how they overcame both obstacles and nay-sayers.

You’ll be surprised in the variety of answers to ‘how long did it take to become successful’, and you’ll probably see yourself in some of the ways these folks decided what was most important to them as they reinvented themselves and their careers. You’ll find out what they learned the hard way, what attributes they consider key to a successful reinvention, and how reimagining their work and life made them a different person. You’ll even find out what kind of superpower they’d like to have!

Here are a couple of things that really made an impression on me.

• Although all of my interviewees consider their reinvention successful and most are making as much or more as they did before their shift, the decision to change wasn’t about the money.
• Despite the setbacks and the hard work necessary to start over (sometimes in a completely different area of expertise or even a different country), there were no regrets. Every single person talked about how essential personal branding and marketing was to achieve their Fresh Start Success. I’ll have more to share with you as we get closer to the launch date.

In the meantime, why not get thinking about how you can make 2016 your year for a Fresh Start Success? Ask yourself these questions to get started:

1. What do I love about what I’m doing now? What makes me crazy?
2. What do I feel I was born to do? How close am I do making that happen?
3. If I could do anything else for a living, what would I do? If it’s not what you’re doing now, why not? What would it take to make the jump?
4. What is your personal brand? How you are marketing yourself to make the leap to your next success?

If you feel stuck on any of those questions, Larry and I would be glad to coach you through the process. Watch for some all-new Fresh Start Success programs and packages coming to help YOU reinvent your work, reimagine your life and reignite your passion!

Choose to LIve Meme

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Promote your upcoming events

by Gail Z. Martin excerpted from 30 Days to Social Media Success

Event planners also love speakers who help them put the word out about their events. When you contact groups to speak, be sure to mention if you’ve accumulated a large number of Facebook fans or Twitter followers, and if your opt-in newsletter list is in the thousands, that’s also a terrific plus. Talk up the event and encourage your followers to attend for the chance to meet you in real life.

If you will be traveling, contact Meetup groups in the area and invite them to join you at your next event if the program is open to the public. If you can’t invite them to the main event, see if they would like to do a coffee get-together or fireside chat with you during time in your travel schedule that would otherwise be wasted. You can also connect with the local chapters of national organizations of which you are a member or which pertain to your topic (groups such as eWomenNetwork, National Speakers Association, NAWBO, etc.) and issue the same invitations.

Don’t forget to connect via the online groups on Facebook, LinkedIn and Twitter for all of the same groups to invite them to attend and share tips related to your speech content. Talk about your upcoming programs on your own Facebook, Twitter and LinkedIn pages, not from a hard sell, but in terms of the valuable content you’re looking forward to sharing. You may find that some of your existing contacts will be in the area to attend, or have friends they can send your way.

Promote by Tweeting live from the event. Don’t just Tweet about your part—let everyone know how much fun you’re having, how valuable the speakers are, and what a great event it is. Tweet about the people you meet and the workshops you’re attending. Take photos from your cell phone and upload them right away.

Promote after the event (great for being asked back again) by blogging, Tweeting and uploading after you get home. (Make sure you’ve copied the organizer who invited you so he/she can see how much free publicity you’ve provided.) Write an article for your newsletter and then share it on your blog and in sound bites on your Twitter feed. Carry your digital video camera to the event and create a videoblog scrapbook, then post it on YouTube. Tweet the link, add it to your other social media sites and be sure to use Social Bookmarking to share it. When you send follow-up emails to the other attendees and speakers you met at the conference, include the links to your video and other promotion so they can also bask in the afterglow. Link to the organizers, speakers and attendees you’ve met on Facebook, Twitter and other sites, and choose the very best connections to add on LinkedIn.

Send a note to the speakers you met at the event extending that contact and offer to have them as a guest on your blog or podcast. Now you have another reason to talk. This can be a great way to share referrals to other possible speaking engagements or opportunities for collaboration for both of you. Of course, if you’re hosting a guest on your site, that’s yet another reason for social media promotion!

If you’ve got names for key contacts in the city to which you’re traveling, whether those are reporters, radio hosts or business contacts, look for them on Facebook, Twitter, blogs and LinkedIn and make a connection. Let them know you’ll be in the area and would like to talk or meet for coffee. You can also marshal your LinkedIn contacts near your event city and ask them for referrals to local media or connections to the kinds of people you’d like to meet. Make your travel dollars stretch further by piggybacking extra mini-events or meetings onto your events.

Now through December 31, 2015 the Kindle edition of 30 Days to Social Media Success is specially priced at just $5.99!

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Social Media and the Speaker

by Gail Z. Martin excerpted from 30 Days to Social Media Success

Speakers today face tough competition. Economic uncertainty has led many companies and organizations to scale back on events and to renegotiate speaker fees and reimbursement. Despite those hardships, speaking to groups is still an important income stream for many experts, and a way to gain recognition for coaches, consultants and authors.

Much of the advice for authors in the previous chapter can also be applied for speakers. Many speakers also have books or info products they’ve written, so they can benefit from promoting both their books and their availability as a speaker. Social media can lend a hand.

Provide a free sample

Event organizers are understandably reluctant to book a speaker they’ve never seen. You can use web video to help overcome that reluctance by providing planners with a free sample of your speaking technique. Planners may check out your web site before contacting you for a full demo DVD, so a couple of short clips that show your strengths as a presenter may be enough to encourage them to move further with the process of booking you for their event.

Don’t stop with posting clips to your main web site. Utilize video on your Facebook and LinkedIn sites, and Tweet about new YouTube videos when you post them. You can also include your new videos on your blog, with the opportunity to add extra commentary or insights.

Event planners like to see evidence that you’re in demand as a speaker. Blog and Tweet about your upcoming events, and update your Facebook and LinkedIn status when you’re heading out for events and when you post photos, video or a recap after the event. When you speak, invite listeners to become your social media friends, fans and followers, and encourage them to post comments on what has been most helpful about your presentation.

Work with event promoters before and after the events where you speak. Offer to provide guest blogs or articles related to your topic, and be sure to send them your YouTube video. Always ask for recommendations, and post these on your sites.

Audio samples are also great previews of what you offer as a speaker. When you do a teleclass or a radio interview, include a link to the audio on your web site. Choose a snappy segment of a teleseminar to keep it short, but be sure to showcase both your knowledge and your delivery style.

Now through December 31, 2015 the Kindle edition of 30 Days to Social Media Success is specially priced at just $5.99!

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Mining Gems From The Business Plan

by Gail Z. Martin excerpted from 30 Days to Social Media Success

Successful marketing takes either cash or a “cash equivalent.” A “cash equivalent” is what you use instead of cash. That could be time that you barter, but more often than not, it’s old-fashioned elbow grease. Marketing requires time, and it also requires some money. If you have more time, you can save money. If you have less time, you can get the same work done by hiring help. One way or another, good marketing is going to cost you.

I’ve heard business owners say that they had such a great location or product that they could “do business by accident.” And I’ve driven past their location when it went up for sale after they went out of business. Success happens because of hard work, strategy and yes, a little “optimized luck.” It doesn’t happen by accident.

What do I mean by “optimized luck?” “Optimized luck” is what happens when you’ve done your homework, worked as hard as you can, and a great opportunity opens up in front of you. If you hadn’t prepared yourself, you wouldn’t be ready to make the most of the opportunity, or you might not even notice it. But you also didn’t just get lucky. You prepared and trained so that you’d recognize luck when it showed up and so you would be ready to maximize your big break. It’s definitely not “doing business by accident.”

Make a list of your prioritized goals/target audiences/current marketing actions. If you’ve made a table, add another column for “cost.” Write down what you think your current marketing actions are costing you to reach that target audience and achieve that goal is costing you. The cost could be in time, or it could be in real money. It could be the cost of hiring someone to update your web site or design your brochure, or it could include printing, postage, advertising or other fees. You could include membership dues for the groups you’ve joined to mingle with your target audience. Make the best estimates you can and then look at the results.

Here are a few questions to ask yourself:

  • How much are you currently spending for each goal?
  • Are you spending the most to achieve your top goal?
  • Is what you’re spending worth the potential new revenue that goal could provide?
  • Could you spend more if it would achieve your goal faster?

You may see some opportunities to make a few course corrections. If you are spending more to achieve your third priority than you are for your top priority, you’ve got a problem. If you’re spending more to achieve a goal with smaller revenue potential than for a goal with larger revenue potential, it’s time to reconsider. If you’re not spending anything, hoping to “do business by accident,” then you’re on thin ice.

Social media is “free” in terms of not costing money to sign up for sites like Facebook and Twitter, but it’s certainly not “free” in terms of the time it takes to put a social media marketing strategy into action. You won’t “do business by accident” just because you slap together a Facebook page or set up a Twitter account. If you don’t have time, you’ll need the cash to hire someone who can put the time into it for you. And if you have the time to put your social media marketing strategy into action, you’ll still need some cash to bring all the pieces of your marketing plan together so that your marketing works harder than ever to achieve your goals.

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Q&A with Terri Levine

1.  What led you to write your book/create your product/create your webinar?

I realized that many types of businesses needed the information of low and no cost Guerrilla Marketing strategies and as a Master Guerilla Marketing Trainer and Coach I picked many niches to write for. The concepts work for any business. I selected beauty salons because I had some clients in this niche and they were seriously struggling.

2.  Who is the ideal type of person to benefit from your book/product/webinar?

Anyone who owns any type of a small business will learn 200 low and no cost strategies that they can apply to their business just by substituting their business type name in place of beauty salon.

3.  How did your background, training or personal journey contribute to your perspective?

I have owned 6 million dollar plus businesses of my own plus for the past almost two decades mentored almost 5,000 business owners in almost 250 different industries to create 6 and 7 figure incomes. My passion is helping other business owners be successful by teaching them to stop spending money on ineffective on-line and off-line marketing and to use proven marketing that works. I get my “wows” from their successes.

4. What one piece of encouragement would you offer to people struggling with (your topic)?

If your marketing isn’t working go find a mentor coach who resonates with you and who is running leaps and bounds ahead of you and who is willing to share what works with you.

5. What tends to be the most common obstacle people encounter in dealing with (your topic)?

People are doing all the wrong things in marketing. They have no idea how to use social media so that it makes them money or how to relate to their audience so that they can build a loyal raving fan base. They are turning people off vs. turning people on and not converting prospects into customers or even worse they don’t even have even hot leads in their pipelines.

6. Do you have any other new books, products or events coming up in the next few months?  Tell us a little about them and where to find out more information.

Yes, I just released a brand new program to make my coaching and mentoring affordable to the average or start-up business owner and am very excited about this. They can get started with no money down and no interest. It is my VIP Coaching and Mastermind Program found at

7.  Do you have a downloadable resource listeners can access for free on your site?  Please provide the link and a description/benefit.

Yes they get a full e-course called The 7 Secrets to Lasting Business Success and it’s on the right side of

8.  How is your book/product/event different from other materials on your topic?

This book has practical solutions and I updated the original but old Guerrilla Marketing book so that I have 200 tactics and include Internet strategies. Everything in it I personally use and have taught my clients. It all works and there is no theory. It’s short and to the point.

9.  Can you share a short example of the kind of success people have experienced with your book/product/event?

One of my favorites is Jemilla Williams who said after learning one simple idea (that I teach in the book) she made an extra $15,000 in just a couple of hours. (Her testimonial video is on

10. What first step would you recommend for someone who is interested in your topic but afraid to take action?

Go get the Kindle edition of the book. It’s a few bucks. Try ONE idea for a month. That’s it. Very simple.

Listen to Terri read an excerpt from her book on our sister site by clicking here.

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Publishing’s Brave New World and What It Means For You

by Gail Z. Martin

We live in interesting times. That’s not just an observation; it’s also a Chinese curse. What makes something “interesting” also tends to make it dangerous, unstable, and uncertain. Welcome to publishing in the modern era.

Technological change, demographic shifts and lifestyle patterns have resulted in major transitions in how publishing works. The old pattern of having a career solely with traditional book or magazine publishers resulting in printed material is fast giving way to a variety of hybrid options that are as varied as the interests of the writers themselves.

I’m the author of seven published epic fantasy novels with major publisher in New York and London (Orbit Books and Solaris Books), three non-fiction books with a different New York publisher (Career Press), three more non-fiction books with a regional press (Comfort Publishing). I’ve participated in a dozen or so anthologies with small presses; some of these anthologies were funded by Kickstarter. And I self-publish two series of ebook short stories on Kindle, Kobo and Nook. I’m part of the Brave New World.

Authors with well-established traditional careers with major publishers are now experimenting (quite successfully) with bringing out their own reverted rights-books via ebook, either on their own or through small publishing companies set up just for that purpose. This means that authors are seeing revenue from books that may have been out of print for decades, and readers once again have the chance to experience old favorites they have not been able to purchase.

We’re also seeing traditionally published authors with major houses doing self-published short fiction on ebook, either between-the-books novellas or series-related short stories. This is a boon to readers, who get additional material with favorite characters to tide them over between books, but it also builds an income stream for authors independent of their publishing contracts.

In some cases, traditional publishers may choose to bring out books in ebook only format. This may be a novel with a niche audience, or it may be an older book whose sales numbers don’t justify additional print runs. The exciting thing for readers is that the books remain available, instead of going out of print. And for authors, the same is true, because their books still benefit from the editing, layout and cover apart services of a large publisher and remain on the market instead of disappearing from sale.

Yet another variation involves established authors working with multiple publishing houses at once, or working simultaneously with both a large New York house and a smaller niche press on different, unrelated books. Not long ago, such an arrangement might have been possible for superstar authors with enough clout to get what they wanted, but taboo for most midlist authors. Now, it’s becoming common among authors at all levels.

Small presses are coming into their own since technology allows them the production and print quality that was previously only possible with big publishers, and since the unfortunate demise of many physical book stores has made store distribution less of a differentiating factor. Not only is this good news for rising authors, but it provides more options for established authors who have a niche book that may be better served by a press catering to that audience.

An interesting option involves established authors, some with superstar track records, starting their own small presses to publish their niche novels and books of other authors. This reminds me of the trend for successful rock bands and artists to go start their own record labels and begin producing music for other performers. I think this is an especially interesting trend to watch, since it could be a way for more new and up-and-coming authors to get more ink in the marketplace while making connections with senior authors who can mentor them. This option seems like a promising way to get more good books into the marketplace without the bureaucracy that can sometimes paralyze large publishers.

Here’s the big advantage for aspiring and rising authors. Once the big pros blaze the trail, these options lose whatever stigma they might have had, meaning that the chances for publication and the career choices explode. I think we may be coming into an era where we see more fabulous book choices available for readers and more income-generating options for writers than ever before. That’s worth celebrating.

Ice Forged will be a Kindle Daily Deal with a special one-day price of just $1.99 only on October 31, 2013! Get it here:

Come check out all the free excerpts, book giveaways and other goodies that are part of my Days of the Dead blog tour! Trick-or-Treat you way through more than 30 partner sites where you’ll find brand new interviews, freebies and more–details at

Reign of Ash, book two in the Ascendant Kingdoms Saga launches in April, 2014 from Orbit Books. My new urban fantasy, Deadly Curiosities, comes out in July, 2014 from Solaris Books. I bring out two series of ebook short stories with a new story every month for just .99 on Kindle, Kobo and Nook—check out the Jonmarc Vahanian Adventures or the Deadly Curiosities Adventures.

About the author: Gail Z. Martin is the author of Ice Forged in The Ascendant Kingdoms Saga and the upcoming Reign of Ash (Orbit Books, 2014), plus The Chronicles of The Necromancer series (The Summoner, The Blood King, Dark Haven & Dark Lady’s Chosen ) from Solaris Books and The Fallen Kings Cycle (The Sworn and The Dread) from Orbit Books. In 2014, Gail launches a new urban fantasy novel, Deadly Curiosities, from Solaris Books. She is also the author of two series of ebook short stories: The Jonmarc Vahanian Adventures and the Deadly Curiosities Adventures. Find her at, on Twitter @GailZMartin, on, at blog and

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Why Video Helps Brings MORE Traffic to Your Site

by Krizia

Google LOVES videos!

Do you know why more and more news platforms such as CNN are adding more videos to their articles? Research shows that reader’s perception of importance soared when a video accompanied a story! The more viewers watch a video, share that link on social media and keep that constant flow of traffic, the more Google will perceive this page or website as influential and the more that site will rank high in the search engines.

Here’s another fact about the importance of video in regards to increasing traffic to your site — according to Forrester Research, the simple act of adding video to your homepage makes your site 53 times more likely to appear on the first page of Google!

With a little optimization to ensure more of your ideal clients find your videos, and your website has a 96% chance of not only landing on the front page of Google, but also securing one of the top coveted three spots that make up for 84% of web traffic.

Video is a real client magnet and when you know how to leverage video you’ll be able to attract more ideal clients and more profits to your business.

Another reason why video works so well at attracting a constant stream of new clients is because video helps build links from other sites that point back to your site. This is what’s called SEO or search engine optimization and that is so important to the success of your video marketing strategy.

In other words, when you add a video to your website or blog and you take time to make sure the content around the video such as the title, the copy and the video itself are relevant, your videos have a much higher chance of being listed in front of your competitors who are not yet leveraging the power of video. Your pages that contain videos also have a higher chance of being linked to on other sites and therefore creating more outbound links pointing back to your site.

Those links have a lot of value for Google because the more sites link back to you, the more your site is perceived as important.

This is because it’s very exciting especially if some of those sites are ranked higher than yours in Google’s eyes … that’s just gravy for you because it increases your chances of being found.

If you want to create a flurry of traffic with your videos, you’ll want to use the following “traffic Ninja tactic”:

Lists posts ranked very high with search engine! I’m sure you’ve seen hundreds of them. Here’s an example: 7 Ways to Use Video to attract more clients would be the title and then you address each point in your post!

If you include a photo that has been saved using a keyword, you’ll see even more traffic.

If you add a video to that optimized image and the list post, you’ll skyrocket your traffic because you’ll be offering Google a lot of reasons to send a lot of love your way in terms of floods of traffic.

You see, posts with videos included will attract almost 3 times more links to your site than a plain text post.

Posts with videos, images, and lists will attract almost 6 times more links to your site than a plain text post.

The new reality is that Internet users are giving a great deal of importance to videos and it shows by how many videos are going viral. Viewers are more likely to want to share that video content with others in their communities and the same goes for other site owners – they’ll happily post a video from YouTube on their site even if it belongs to another person if they see value for their audience.

All this creates more links pointing back to your site and that’s just like saying to Google that you are “that important”.

If you’d like to know more about how best to leverage video in your business, I invite you to watch this FREE Online Training!

The ‘3 Ways You Can Use Video to Attract MORE Clients and Profits’ Online Training is packed with powerful strategies you can apply immediately in your business in order to attract more clients and more profits!

Here’s the link to watch the F-R-E-E Online Video Training:



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Freebie Friday From Our Very Own Faith Monson

by Faith Monson

Are you ready to claim the professional life you’ve been dreaming about?  Whether you dream, of finding a job that you really love, business success, or financial security, the first move is up to you.  The old proverb about a journey of a thousand miles beginning with a single step is true—but it leaves out an important piece: To begin your journey, you need to open the door.

I want to give you my new “Opening Doors” e-book, a guide to re-imagining your life and claiming your inner power.  It’s my way to help you awaken your spark and refresh your passion to make your dreams a reality.

This free, complete e-book–“Opening Doors”–is my gift to you. The door is open; it’s up to you to take the next— just click on the download link and learn the simple steps that can help make your dreams into reality.

Remember-get your free complete e-book. What open door is waiting for you?

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Got Your Big Girl Panties Game On?

Sheryl Eldene, MA, MBA

Put on your Big Girl panties and go for the gold. Women often do business “politics” with pull-up diapers and wonder why they aren’t achieving the goals they set out.
I’ve been wondering what the difference is between how men operate in the workplace and how women operate. In my corporate career, the most challenging job I had was managing a group of data entry employees, which were all women. [Of course, they were all women, it was one of the lowest paying jobs at the company!! – but that’s entirely an different discussion.]  The cat fighting for status was brutal and for years I’ve been trying to perceive what makes a team of men different than a team of women. Yes, it can be partly that we’re from Venus and we’ve been trained to listen to our emotions more than those Martians.

One thing I’ve understood from Games your Mother never Taught You, a book I read in the ‘70’s is that men, more often than women have been able to play team sports – football, basketball, soccer, although that that is gradually changing. They learn from that experience to rely on team-mates, that the team wins or the whole team loses and there is praise for the individual that made a game point for the team. They also learn that a single skirmish is just a single skirmish. It is an opportunity to learn more about how this specific game is played – about the opponents strengths and weaknesses. Without that bedrock perspective, a skirmish takes on an entirely new meaning.

For many women, losing a skirmish is devastating, shameful and cause for revenge or escape. When you lose a bid for a position, especially to another woman, or lose a contract to another firm, even one that played “dirty”, or are assigned to work under an incompetent, annoying boss, what do you do? It seems to be a girl’s response to attempt to sabotage the person who got the job you wanted, post nasty stories about the dirty company on your facebook page or blog, and mean gossip talk your new boss. All those responses are responses of a victim acting from a place of powerlessness. Yes, we live in a male dominated society where the male way of doing things and being in the world is the standard, but what is the female standard that we want to create – that acknowledges our access to feelings and visions and proceeds from knowing that we are powerful business women?

What skirmishes in your life have you allowed to derail you and take you out of the game? If those skirmishes were a long time ago, you might be able to see a bigger picture by now. That’s what those Martian boys have that helps them get a different perspective on each skirmish – they are in the game to win, and losing a skirmish can, if you let it, teach you how to play with more skill, more resources, and more power —if we can remember not to sweat the small stuff, and on the journey to our vision, it’s all small stuff, just minor course corrections as we stay on track toward our life passion to those Big Dreams of yours.  (Check out for more ideas on how women do and can play the business game.)

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