What does the world see when it comes to your web site? After all, most social media sites allow you to list one or more home pages or blogs. It’s not uncommon for someone who meets you on Facebook or Twitter to hop over to your web site to learn more. You probably do the same thing when you’re thinking of asking a contact you met on social media to provide a product or service.
Many web sites sprawl like an untended garden. Few people have a clear idea of what they want from their web presence before they put up a site (at least, their first site). Some site owners just add pages for new material, but pay little attention to update or remove old information. Other sites are essentially abandoned, having been posted and then ignored.
Your web site is your virtual storefront and business card. Rightly or wrongly, people will judge you by the quality and content of your site. This is especially true if the information they see on social media about you doesn’t seem to match the web site when they visit. When a social media friend makes the effort to check out your web site, you’re one step closer to closing a sale. Don’t let them slip away at the front door.