by Brian Koscienski and Chris Pisano
Okay, so now you have your website up and running, right? You update it once in a while to show new products and events, right? Excellent! Now – how many visitors do you have each week? Each month? Where are they coming from? Which pages are they looking at? If you don’t know the answers to those questions, then you need to find a way to measure these statistics. You need a stat counter.
Stat counters are nice little tools to keep track of … well, you guessed it … stats. Have you been to a website and at the bottom there is a set of numbers that may look like your car’s odometer? That’s a stat counter. You can find free ones with a quick internet search and if you can make your own website, then you can easily add a stat counter to it. Fortress Publishing, Inc. uses www.statcounter.com for our stat counting needs.
Stat counters do more than just keep track of how many hits your website gets. You can get a daily count, so you can see if you’re getting more hits before or after an event that you participate in. In fact, you can see how people are getting to your website. Google? Yahoo? A friend’s website that has your link? A book store that carries your material. You’ll see if people searched your name or your book title.
So, if you feel like you need more data to analyze, then get yourself a stat counter.