Without a clear intention, you’re likely to lose your way. Facebook and other social media sites are full of distractions, from comments by old friends to videos of cute kittens. If you’re not completely sure what your mission is when you log onto Facebook to promote your business, you can drift, dawdle, and find that you’ve wasted several hours.
The key to having a clear intention is to keep your top business goal in mind. Next, remind yourself who your key target audience . That audience will help you achieve your goal, and that’s who you’re on social media to meet.
Go armed with content that you’ve already written that targets the needs, interests and concerns of your target audience. Provide tips, ideas and expert suggestions that showcase your expertise and, most importantly, provide something of value for your target audience.
Take the time to make a personal connection to just two of your current friends. Comment on one of their recent posts, ask a question, share an interesting link. Then invite 5 – 10 people to friend you and “like” your fan page by selecting people who are part of one of Facebook’s many groups dedicated to a topic that relates to your expertise.
With a clear intention, your time on Facebook will translate into a stream of new prospects and qualified traffic to your web site.