By Gail Z. Martin
Does your web site have a clear focus on communicating with your ideal client, or is your focus a little fuzzy?
Can you see your statement of intention in your web site—its design, content, and wording? If not, your focus is probably fuzzy, and your target audience is probably not getting a clear message.
Start with a clear statement of intention. Who do you want to attract to your web site? What do you want them to do when they reach your site? What impression of you do you want them to carry away? How often do you want them to return?
When your intentions for your web site are clear in your own mind, you can view your site with fresh focus and new eyes. Imagine that you are one of your ideal prospects. Look at your home page. What does it say to you? Does it offer value or promise to help you solve your most pressing concern? Are there no-risk ways to get to know the expert (you) better—such as a free downloadable article or ebook? What is on the site that will improve your (the prospect’s) life?
Now that you’ve had a chance to take a 20/20 look at your web site with fresh eyes and clear intentions, what changes will you make?
