by Elinor Stutz, CEO of Smooth Sale, LLC
International Speaker and Author
On the occasion you have ever been disappointed that others did not understand your viewpoint or grant your request, you should give thought to learning sales techniques that work to your favor for obtaining the right job or the preferred clientele. Most people unfortunately view sales as unethical.
My advice to overcome this negative perception is to view sales as simply making friends whether it is the hiring manager or your next prospect. Work to build relationships and put the interests of the other person first. As you build trust and confidence in you, the next step is finding commonality between you and the other party. You are now getting the idea that the low key and earnest sales approach works best.
The next tip is to grow your business exponentially and by that I use the concept of the Power of 10. For every service or product you offer or interview you go on, try to multiply each by 10 to find amazing results. For example, 3 services multiplied by 3 x 2 x 1 equals 6 possible audiences. When you multiply 10 x 9 x 8 etc. the calculations comes to 3.6 million plus!
Using my own advice, I began with sales training. Next came business coaching and the Smooth Sale product line followed by my writing Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks. The book translated into several languages, was featured in TIME Magazine and grew into an International Best Seller.
My speaking practice grew, my website was overhauled and a blog was implemented. Interviews came my way. Community service was always a piece of my business designed to help job seekers understand how to sell themselves on interviews. My good deeds were rewarded with the realization that it was time to write, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press.
HIRED! provided a new venue for me to work with colleges. College bookstores are carrying both books, and I am speaking to the student body, alumni, and training local communities along with the students. Both media attention and sales attraction techniques on social media are helping to sell many more copies.
Given my books are successful, I have begun teaching others How to Write A Book and Sell More Copies Online in addition to providing the traditional sales training and how to build business exponentially. I plan to write more business books and love providing motivational keynotes at conferences.
As you can see one venue develops into the next. There are always setbacks. But when you make a commitment to continual education and perseverance (the salesperson’s motto) your opportunity for success increases greatly and you soon experience the Smooth Sale!
You can listen to the audio from when Elinor was a guest of Blog Host, Gail Z. Martin’s Shared Dreams podcast here: https://www.audioacrobat.com/play/WDfwLsZs