Author Archives: guest

The Golden Rule

by Tish Times

I have lots of meetings. I meet with prospective Corporate Members, I meet with job seekers, I engage with vendors, I talk to entrepreneurs. I make it a point to learn something from each interaction that I have.

Recently I met with a company who was trying to sell me on their product. I had some additional appointments in the vicinity of their location, so I asked to meet at their office. The meeting was scheduled for 8:00 a.m., I arrived about ten minutes early. The lobby was open so I took a seat to await the arrival of the prospective vendor. Around 8:10 the gentleman that I was anticipating rushed through the door, papers spilling out of his briefcase, tie untied, obviously very discombobulated. I understand that things happen, and people run late occasionally, so I didn’t comment. He greeted me and we proceeded into his office and sat down. He began shuffling papers around on his desk, attempting to make room for us to conduct our business. As he continued his housekeeping, I examined the surroundings. I noticed that the man’s suit was wrinkled, as though he had grabbed it from a hamper on his way out of the door. There were piles and stacks of “stuff” surrounding the small office sitting on the floor or atop file cabinets that were either unused or overfull. When we began our conversation, it was evident that he hadn’t prepared for our meeting. I found myself answering questions that had been asked at our last encounter; in addition, it was as though he hadn’t acted on any of the information that I had previously provided. Quite obviously I had wasted my morning and there was a horrible impression left from that interaction.

My first inclination was to make a quick judgment based on my experience, however I decided to make this a learning opportunity instead. I pondered how I felt when I was early, but my prospective vendor did not respect my time. It caused me to consider the importance of making my clients feel valued. I then thought about the negative sensation that I had in the office. Instead of having a sense of calm, I felt very uncomfortable. Had this person known me at all, he would have been aware of the great appreciation I have for a neat office! My thoughts immediately went to the type of atmosphere I want to create for my customers. If I felt uneasy in those surroundings, I am sure others have had the same experience. I wonder how much business is lost because of the experience we provide (or fail to provide) for our potential clients. What are you doing to create an environment conducive for great experiences in your business? Even in a virtual environment, you create the ambiance that may inspire your prospective clients to buy, your potential employees to accept your offer, or your interviewer to select you. The time you take to prepare for a meeting and obtain knowledge of the person you will be connecting with will speak volumes to them concerning your desire to meet their needs.

I may not do business with the individual to met with last week, but I will never forget the experience. I gained a whole new appreciation for the Golden Rule. I will create the environment for my clients that I hope companies will create for me. Find out what your clients, want and need then give it to them; otherwise be willing to refer them to a company who will. They will respect you more and will come back when they have a need you are able to meet. Although I may not do business with my “teacher” from last week, I will provide feedback (to them – not to the world) as to why I made a decision to go elsewhere. When you receive criticism, don’t take it personally, but use it as an opportunity for growth and to repair areas of your business or life that might need attention. Use each encounter as an opportunity to get better; and don’t let the negative feedback that might come periodically make you bitter. As my mentor says, ‘When you know better, you can do better”. Make a decision today to be a lifelong learner.

Tish Times is the owner and Chief Executive Officer of HireTimes Career Group. Tish is an expert on career and business redesign. To receive her articles on Working Your Passion, confidence building for career and business strategies, and mindset change, visit and join the mailing list. For coaching or speaking engagements; contact 877-546-7408 or

Comments Off on The Golden Rule

Filed under Guest Blogger, Image & Identity

Your Calling Card

by Jacqueline Wales

If you’re an author, why build a website? Well simply put, it’s your calling card. The place you want people to come to read your excerpts, to interact with you, and to build your credibility. But not just any website. You want it to reflect you. Your voice, your spirit, your message.

You’ve just spent months, maybe even years, to write and develop your book. Bookstores unfortunately, are turning into Dodos, and Amazon rules the waves! That means it’s up to you to drive traffic to your book. But it’s not enough just to have a website, you have to do what you can to make sure people visit. You need to start connecting to other blogs and websites to raise your visibility. Write articles, discuss your book, share the content, comment on other people’s books, blogs and build your network of other writers and readers.

Selling books is a business. Your business is to make sure you reach out to as many people as possible so they know you exist. When people come to your site, get them to opt-in and subscribe to your list, and in return give them an excerpt from your book, or some other content that is perceived as value.

There are millions of online resources and websites dedicated to writers. Seek them out and emulate the author websites you admire. Successful authors carefully and strategically build their campaign for exposure. That’s why having a website is essential to success.

Jacqueline Wales is the author of The Fearless Factor and When The Crow Sings. Both available on Amazon, and from the author at She invites you to visit and download an excerpt from The Fearless Factor.

You can listen to the audio from when Jacqueline was a guest of Blog Host, Gail Z. Martin’s Shared Dreams podcast here:

Comments Off on Your Calling Card

Filed under Guest Blogger, Image & Identity, Marketing

Use Article Writing to Be Recognized as An Expert and Attract Clients

By Caterina Rando, M.A., MCC

In today’s marketplace, any potential client can go online, type in two or three keywords, into a search engine and immediately review a lifetime supply of vendors anxious to fill their requests. So how do you standout in a crowded marketplace? By using writing, speaking, video and other ways of getting your message out there. Let’s focus her on how to get content for writing articles to grow your business.

Write Your Way to More Success

Writing about your area of expertise is a highly effectively draw new clients and opportunities to you. All you have to do is sit down and write. Writing is a valuable marketing tool because people keep information. You may be called by potential clients weeks, months or even years after an article sees print because they kept the article you wrote. Write about the topics and issues that answer the challenges your potential clients have and watch your phone begin to ring. Next are a few tips for using writing effectively to build your business.

  • Pay attention to your clients. Listen to questions your clients ask and identify the issues they want addressed. What challenges are your clients having? What challenges are plaguing the industry? What innovations are you hearing about? These are all great things to write about. Keep a list, and when you are ready to write, review it for ideas.
  • Start with quick tips. Start by writing a helpful list of something that you know about but your clients might not. I call these “quick tip sheets.” A couple examples are “Twenty Quick Tips to Organize Your Office” or “10 Ways to Feel Better in Five Days.”
  • Turn It into an article. To turn a quick tip sheet into an article, write an explanation or an example beneath each quick tip. Add an opening paragraph that states what problem your article solves, then add a paragraph at the bottom that tells the reader to apply what they have read–and you have a completed article.
  • Add a benefit-focused title. Do not try to be too clever with your titles. Just tell the reader what to expect from reading your article. “Secrets,” “strategies,” “solutions” are all good words to include in a title For example, “Seven Secrets to Look Ten Years Younger” or “Ten Often Overlooked Solutions for Saving Money.”
  • Remember the resource box. The most important part of the article is the resource box at the bottom where you say who you are, what you do and how people can contact you. Include a compelling reason for them to connect with you. For example, have them go to your website to download your free copy of an e-book or listen to your podcast with more tips.
  • Edit it. Have a professional editor review your articles once they are written. You want to be confident everything you send out is accurate.
  • Use articles over and over. Once you write an article or a quick tip sheet, use it again. Send it to other publications that might be interested in it, members of the media, email it to current clients and potential clients with a cover letter that says, “In case you missed my article in XYZ publication, here is a copy for you.” Of course post your articles on your website, post a link to those articles on your social networking sites and post all or part of your articles on your blog depending on length.

Marketing your business and establishing your expertise go hand-in-hand. People want to do business with the best, and you can use tele-classes, podcasts, speaking and writing to tell the world you are the best. Choose one of these four tools that you not currently using to start with and make it part of your marketing plan and watch your success soar.

This blog post is adapted from Incredible Business, from Thrive Publishing™ 2010,

Caterina Rando shows entrepreneurs how to build thriving businesses. She is a sought after speaker, expert building strategist and publisher and co-author of Incredible Business. To get your free e-book on Twenty Ways to Grow Your Business with Ease visit To find out about getting published visit

You can listen to the audio from when Caterina was a guest of Blog Host, Gail Z. Martin’s Shared Dreams podcast here:

Comments Off on Use Article Writing to Be Recognized as An Expert and Attract Clients

Filed under Guest Blogger, Marketing

Apply sales techniques to all endeavors to skyrocket your results

by Elinor Stutz, CEO of Smooth Sale, LLC
International Speaker and Author

On the occasion you have ever been disappointed that others did not understand your viewpoint or grant your request, you should give thought to learning sales techniques that work to your favor for obtaining the right job or the preferred clientele.  Most people unfortunately view sales as unethical.

My advice to overcome this negative perception is to view sales as simply making friends whether it is the hiring manager or your next prospect.  Work to build relationships and put the interests of the other person first.  As you build trust and confidence in you, the next step is finding commonality between you and the other party.  You are now getting the idea that the low key and earnest sales approach works best.

The next tip is to grow your business exponentially and by that I use the concept of the Power of 10.  For every service or product you offer or interview you go on, try to multiply each by 10 to find amazing results.  For example, 3 services multiplied by 3 x 2 x 1 equals 6 possible audiences.  When you multiply 10 x 9 x 8 etc. the calculations comes to 3.6 million plus!

Using my own advice, I began with sales training.  Next came business coaching and the Smooth Sale product line followed by my writing Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks.  The book translated into several languages, was featured in TIME Magazine and grew into an International Best Seller.

My speaking practice grew, my website was overhauled and a blog was implemented.  Interviews came my way.  Community service was always a piece of my business designed to help job seekers understand how to sell themselves on interviews.  My good deeds were rewarded with the realization that it was time to write, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press.

HIRED! provided a new venue for me to work with colleges.   College bookstores are carrying both books, and I am speaking to the student body, alumni, and training local communities along with the students.  Both media attention and sales attraction techniques on social media are helping to sell many more copies.

Given my books are successful, I have begun teaching others How to Write A Book and Sell More Copies Online in addition to providing the traditional sales training and how to build business exponentially.  I plan to write more business books and love providing motivational keynotes at conferences.

As you can see one venue develops into the next.  There are always setbacks.  But when you make a commitment to continual education and perseverance (the salesperson’s motto) your opportunity for success increases greatly and you soon experience the Smooth Sale!

You can listen to the audio from when Elinor was a guest of Blog Host, Gail Z. Martin’s Shared Dreams podcast here:

Comments Off on Apply sales techniques to all endeavors to skyrocket your results

Filed under Guest Blogger, Sales

Finding Time to Write

by Mindy Gibbins-Klein

Are you finding enough time to write?  Most people don’t.  Over many years of coaching aspiring authors, I have heard all kinds of excuses, but it all boils down to one idea: you need to make time for your writing.  Notice that I said make time, not find time.  You won’t find any time anywhere.  You need to consciously carve that time out of your busy schedule to ensure you deliver your book.

Successful authors treat their writing seriously, like the business project it is.  They make sacrifices and make it a priority so that it actually happens.  You may need to get up early or stay up later for the duration of your book project.  You may do well setting aside 3-hour chunks of time before, during or after the business day and even at weekends.  I don’t recommend spending more than 3-4 hours at a time on the writing because you will become less effective and all the other things you have to do will be mounting up the whole time.  But do put the exact times in your calendar.  Don’t leave it to chance and don’t add “write book” to an already full “to do” list.  That will just create pressure and stress which won’t help your flow.

You may find you need to skip business or social gatherings that are not absolutely critical.  You may need to explain to family and friends that your book is a top priority and other things have to go on the back-burner.

Books don’t write themselves.  In my experience, with the right level of planning and focus, you can write a full-length non-fiction book in about 100 hours.  The problem is most people do not set aside the 100 hours to make it happen.

Mindy Gibbins-Klein is best known as founder of The Book Midwife and founder/director of Ecademy Press business publishing.  She works with aspiring authors to guide them all the way through the planning and writing process, ideally starting before they even write one word.

She is an international speaker, trainer and consultant with 20 years of marketing, training and coaching experience, and over 300 clients who have written and published excellent books quickly using the Book Midwife methodology.

You can listen to the audio from when Mindy was a guest of Blog Host, Gail Z. Martin’s Shared Dreams podcast here:

Comments Off on Finding Time to Write

Filed under Business Planning, Guest Blogger

An Awesome Attitude Can Make a BIG Difference

by Deborah Shane

How important is attitude?

There is an expression that “when you look at challenge differently, it starts looking different to you”. There are a few people lately that are amazing examples to me of “attitude in action” in dealing with their own life altering situations. They are going through personal and professional crisis that really can try a person’s faith and belief, but they persevere with grace and poise. Some days they are just not ok and good, but they share that with their support team anyway.

All around us there are people we know in crisis and change, from jobs to homes, to health, family and finances.Which people in your sphere’s have that “awesome attitude” and how can that make a BIG difference not only to them but to others?

I know for me, the past four years has been a relentless series of changes on all the areas I mentioned above and yet I am choosing to stay positive, keep evolving, growing and moving forward. There are many things that are NOT the same, but I still have love, health, family, friends, opportunity and fun in my life.

So what is attitude?

T-time management

What defines your attitude? Never underestimate how it can help someone you don’t know or haven’t met yet!

Coming Early 2011-

Career Transition-make the shift
The 5 Steps for Successful Career Reinvention

Deborah Shane, is an author, entrepreneur, speaker and expert. She is the founder and Chief Motivator, Educator and Catalyst at Train With Shane, which delivers business education and professional development through speaking, events and training in the career, sales, social marketing, and motivation fields. Deborah is also founder of the Women’s Empowerment Series Conferences and The Career Transition Series Intensives. Her new book Career Transition Make the Shift-The 5 Steps to Successful Career Transition comes out early in 2011. Reach Deborah through,, her blog on Twitter, Facebook and LinkedIn at Deborah Shane, and at

You can listen to the audio from when Deborah was a guest of Blog Host, Gail Z. Martin’s Shared Dreams podcast here:

Comments Off on An Awesome Attitude Can Make a BIG Difference

Filed under Guest Blogger, Image & Identity, Inspiration

What’s in a BRAND?

LaFern K. Batie, MBA
Business Strategist & Executive Coach

If I say “safe, luxury automobile” or “no frills, go anywhere airline” what comes to mind?

Regardless of the automobile or airline you chose, their brand power is in the eyes of you, the consumer, based on how you connect what you see, hear or experience with a perceived value. We are loyal to the seemingly simple and complex alike — from our favorite paper towel to the investment firm we choose to manage our life savings. What is a personal brand? Your brand, like any other commodity, connotes the value you promise. It sets you apart. Does it align with what others perceive in you?

When others see you, they see your business. Fair or not, you are a 24/7 walking, breathing billboard who has the capacity to present a strong, consistent and excellent image of what you represent. With so many resources available, where do you begin? With a personal inventory:

Who are you? Identify your five core values – those aspects of your life that are most important to you. How do they show up in the way that you lead and conduct business? Who you are and what you desire must align!

How do others see you? When you walk in the door, who do others see? Ask five individuals who care about you and will tell you the truth to provide five words describing you. Your business coach and personal advisory board members are excellent resources. Do they see you as intimidating rather than confident? Or less contemplative and more timid? Which perceptions need your immediate attention?

How do you desire to be known? Whether or not you give it intentional focus, your brand has been established. Are you the epitome of effective leadership or are you waiting on a pivotal opportunity before you show up as such? Among your colleagues or clients, what is different because you are present?

From personal image to business performance, your total brand speaks volumes to others about who you are, what you represent and your business’s capability to deliver on the promises that you proclaim. Now, what does your brand say?

My book, Marketing Brand You®: Moving from Chaos to Clarity, is available for purchase at:

You can listen to the audio from when LaFern was a guest of Blog Host, Gail Z. Martin’s Shared Dreams podcast here:

Comments Off on What’s in a BRAND?

Filed under Business Planning, Guest Blogger