Tag Archives: LaFern K. Batie

What’s in a BRAND?

LaFern K. Batie, MBA
Business Strategist & Executive Coach

If I say “safe, luxury automobile” or “no frills, go anywhere airline” what comes to mind?

Regardless of the automobile or airline you chose, their brand power is in the eyes of you, the consumer, based on how you connect what you see, hear or experience with a perceived value. We are loyal to the seemingly simple and complex alike — from our favorite paper towel to the investment firm we choose to manage our life savings. What is a personal brand? Your brand, like any other commodity, connotes the value you promise. It sets you apart. Does it align with what others perceive in you?

When others see you, they see your business. Fair or not, you are a 24/7 walking, breathing billboard who has the capacity to present a strong, consistent and excellent image of what you represent. With so many resources available, where do you begin? With a personal inventory:

Who are you? Identify your five core values – those aspects of your life that are most important to you. How do they show up in the way that you lead and conduct business? Who you are and what you desire must align!

How do others see you? When you walk in the door, who do others see? Ask five individuals who care about you and will tell you the truth to provide five words describing you. Your business coach and personal advisory board members are excellent resources. Do they see you as intimidating rather than confident? Or less contemplative and more timid? Which perceptions need your immediate attention?

How do you desire to be known? Whether or not you give it intentional focus, your brand has been established. Are you the epitome of effective leadership or are you waiting on a pivotal opportunity before you show up as such? Among your colleagues or clients, what is different because you are present?

From personal image to business performance, your total brand speaks volumes to others about who you are, what you represent and your business’s capability to deliver on the promises that you proclaim. Now, what does your brand say?

My book, Marketing Brand You®: Moving from Chaos to Clarity, is available for purchase at:  https://thebatiegroup.com/products.php

You can listen to the audio from when LaFern was a guest of Blog Host, Gail Z. Martin’s Shared Dreams podcast here: https://www.audioacrobat.com/play/WB4cfHjk

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