Tag Archives: video marketing

9 Simple Ways to Create a Business Video that Rocks

by Debra Kasowski

Do you want to create a video for your teleclass, blog post, or book launch? Do you want to create your own YouTube TV show? Many small business owners back away from the very thought as they think it costs big money to create video that is compelling and increases their web presence. Professional videos have their place; you may not have it in your budget yet.

I learned a simple yet less expensive way to get quality video that can maximize your exposure on line and attract more customers.

One of biggest lessons I learned during trial and error is that you need to –KEEP IT SIMPLE!

Remember why you have decided to use the video platform. Was it to create that visual connection with your audience? Was it to demonstrate how your product or service works? Was it to capture a testimonial from someone you did business with? If you said yes, let’s keep going! One should know how to sell a business as well in case of a crisis.

You can often use what you have as smartphone technology has advanced to help capture clear high quality images.

  1. Equipment – I use my iPhone attached to a Belkin adapter that sits on a tripod. It works great to keep my video stabilized. There are many hand held flip camcorders that you can use to shoot your video.
  2. Create a script – There is nothing worse than going blank in front of a camera. The great news is you are in control of the camera and you can retake as many times as you need too. Use a queue card, flip chart paper, or create a teleprompter with your laptop to help you remember what you want to say. Don’t forget practice makes perfect.
  3. Deliver Content Worth Sharing – You want to create content that is compelling that inspires, educates, or entertains. Your video should be anywhere between 2-15 minutes in length. People are busy and time is a commodity so pack in 3-5 tips and techniques that provide value.
  4. Good Lighting – Good lighting is essential to creating a good video. Do not shoot your video with a window behind you as it creates shadow and darkness. Shoot where you can get lots a natural light.
  5. Great sound quality – Shoot your video away from extra distractions and lots of background noise. People running through your background or making peace signs can distract your viewers from concentrating on your message. An external microphone can be helpful but not always necessary. Speak loud and clear.
  6. Make Up and Clothing – Wear colours that flatter you and you feel good in. Avoid prints as they tend to move and shift on screen. Apply a bit more makeup that you normally do on film. Use powder to touch up any shine on the forehead, nose, or chin.
  7. Let the good times roll! You can add music to the introduction or the end of your videos for an add effect. Background music is good but make sure that it does not overpower your voice and message.
  8. Add Text – Emphasize key points by using text when editing your video. Not everyone learns the same way so text helps those who learn from reading. iMovie has an easy editing software.
  9. Call to Action – End your video with a call to action! What do you want people to do after watching your video? Share it will others. Comment. Go to your website.

Video is one of the most powerful tools on the internet today. It increases your Google ranking and exposure to potential clients. It helps build a connections and relationships and especially the know, like, and trust factor.

Empower yourself by keeping things simple and getting your message out into the world.

Debra Kasowski is a transformational speaker, author, and success coach Debra Kasowski is best-selling co-author of GPS Your Best Life: Charting Your Destination and Getting There in Style and her latest solo authored book The Entrepreneurial Mom’s Guide to Growing a Business, Raising a Family, and Creating a Life You Love was just released. Get your Free Mp3 Download of the 7 Resolutionary Breakthroughs to Profit and Prosper by Taking Charge of Your Business and Your Life when you sign up for her ezine https://www.themillionairewoman.com

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Why Video Helps Brings MORE Traffic to Your Site

by Krizia

Google LOVES videos!

Do you know why more and more news platforms such as CNN are adding more videos to their articles? Research shows that reader’s perception of importance soared when a video accompanied a story! The more viewers watch a video, share that link on social media and keep that constant flow of traffic, the more Google will perceive this page or website as influential and the more that site will rank high in the search engines.

Here’s another fact about the importance of video in regards to increasing traffic to your site — according to Forrester Research, the simple act of adding video to your homepage makes your site 53 times more likely to appear on the first page of Google!

With a little optimization to ensure more of your ideal clients find your videos, and your website has a 96% chance of not only landing on the front page of Google, but also securing one of the top coveted three spots that make up for 84% of web traffic.

Video is a real client magnet and when you know how to leverage video you’ll be able to attract more ideal clients and more profits to your business.

Another reason why video works so well at attracting a constant stream of new clients is because video helps build links from other sites that point back to your site. This is what’s called SEO or search engine optimization and that is so important to the success of your video marketing strategy.

In other words, when you add a video to your website or blog and you take time to make sure the content around the video such as the title, the copy and the video itself are relevant, your videos have a much higher chance of being listed in front of your competitors who are not yet leveraging the power of video. Your pages that contain videos also have a higher chance of being linked to on other sites and therefore creating more outbound links pointing back to your site.

Those links have a lot of value for Google because the more sites link back to you, the more your site is perceived as important.

This is because it’s very exciting especially if some of those sites are ranked higher than yours in Google’s eyes … that’s just gravy for you because it increases your chances of being found.

If you want to create a flurry of traffic with your videos, you’ll want to use the following “traffic Ninja tactic”:

Lists posts ranked very high with search engine! I’m sure you’ve seen hundreds of them. Here’s an example: 7 Ways to Use Video to attract more clients would be the title and then you address each point in your post!

If you include a photo that has been saved using a keyword, you’ll see even more traffic.

If you add a video to that optimized image and the list post, you’ll skyrocket your traffic because you’ll be offering Google a lot of reasons to send a lot of love your way in terms of floods of traffic.

You see, posts with videos included will attract almost 3 times more links to your site than a plain text post.

Posts with videos, images, and lists will attract almost 6 times more links to your site than a plain text post.

The new reality is that Internet users are giving a great deal of importance to videos and it shows by how many videos are going viral. Viewers are more likely to want to share that video content with others in their communities and the same goes for other site owners – they’ll happily post a video from YouTube on their site even if it belongs to another person if they see value for their audience.

All this creates more links pointing back to your site and that’s just like saying to Google that you are “that important”.

If you’d like to know more about how best to leverage video in your business, I invite you to watch this FREE Online Training!

The ‘3 Ways You Can Use Video to Attract MORE Clients and Profits’ Online Training is packed with powerful strategies you can apply immediately in your business in order to attract more clients and more profits!

Here’s the link to watch the F-R-E-E Online Video Training: https://www.createprofitablevideos.com/training.htm



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Video Boosts Your Social Media Strategy!

by Krizia

Did you know that video is 10 times more likely to generate a response than all social media activities combined?

This means that you’ll get far better results from your social media efforts because those responses will allow you to begin a REAL conversation — a critical element to building your community, and that in turn will allow you to convert more ideal clients into buyers!

Now, when I say video, I don’t mean shooting a video, uploading it on YouTube and thinking your work is done!

If you expect results from the standard “drop and run” strategy, you’ll be very disappointed.

Once you have the right video, you need to get the attention of the right audience (aka your IDEAL clients).

This means you’ll want to use your videos and distribute them on your social media platforms to start promoting your products and services.

Whether you’re on Facebook, Twitter, Pinterest, Google+, or any other social sharing service, your basic strategy will be the same: be interesting, be relevant, and be real. Those are three important elements for each video you create, so let’s spend some time breaking those down:

1) Are you interesting or boring on video?

You’ll want to make sure the content of your videos are interesting and keeps the attention of your viewers. You’ll also want to make sure to avoid vague or boring titles. You’ll also want to avoid sounding like everyone else because sameness will be the kiss of death for your videos. Think about what catches your attention when you are reading your Facebook newsfeed or checking out the latest Tweets and integrate that into the title of your videos.

2) Are your videos relevant?

Clarity is everything with video! This holds true for the title of each video, but also its content.

You want it to be very obvious to your audience which topics you are addressing in each of your videos.

Make sure that from the very first few seconds that people have a sense of what they’re clicking to see. If they aren’t clear about the nature of the relevancy of the video, they’re not going to click to watch and if they do start watching, they’ll quickly move on.

3) Are you real on your videos?

Just like on YouTube, many companies simply post their latest press release to their social media channels and wait to “go viral”.

That’s why company channels look more like well scripted TV commercials than engaging platforms.

To cultivate the kind of community that will care about what you have to say and spread your message, you can’t be afraid to have a personality: engage your followers.

Make sure to ask and respond to questions, comment on news relevant to your industry, and yes, have a little fun and don’t be afraid to use humor!

Remember, there are a few goals you want to attain when it comes to your video and social media strategy: 1) You want them to watch 2) You want them to “like” your videos 3) You want your viewers to share your videos with their networks so that your video keeps attracting more new clients!

If you’d like to know more about how best to leverage video in your business, I invite you to watch this FREE Online Training!

The ‘3 Ways You Can Use Video to Attract MORE Clients and Profits’ Online Training is packed with powerful strategies you can apply immediately in your business in order to attract more clients and more profits!

Here’s the link to watch the F-R-E-E Online Video Training: https://www.createprofitablevideos.com/training.htm


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