Category Archives: Marketing
What is Your Outrage Distracting You From Doing?
By Gail Z. Martin In the book “Meditations from the Mat,” the author asserts that when we allow ourselves to be caught up in outrage over something external (such as politics, neighborhood gossip, or the behavior of celebrities or the … Continue reading
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Are You “Beyond” Help?
By Gail Z. Martin I recently talked with a couple of prospective coaching clients, but had to sadly admit they were “beyond” help. It’s not that I couldn’t address their issues, or that I wasn’t confident that I could develop … Continue reading
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Six Things to Think About Before You Self Publish
By Gail Z. Martin With the rise of ebooks, many writers are going the self published route. Is it right for you? Before you decide, here are some things to think about. #1 Is your book fiction or nonfiction? In … Continue reading
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Keywords Are King
By Gail Z. Martin Consumers and reporters often turn first to search engines like Google for their news. When they look for information that is relevant to your products and services, how likely are they to find your Web site … Continue reading
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Six Ways to Make Your Book A Reality This Year
By Gail Z. Martin So you want to write a book? Congratulations. Now it’s up to you to bridge the gap between “wanting” and “doing.” The hardest part of writing a book is making the commitment to set aside the … Continue reading
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The Wisdom of Crowds—WWW Style
By Gail Z. Martin Foursquare is an intensely local social media application that makes going about your business or going out for the evening a shared experience treasure hunt. Foursquare users use the site and text messaging to share their … Continue reading
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Social Media Becomes a Local Resource
By Gail Z. Martin Google AdWords offers specialized services to target customers within a 20-mile radius from your business. AdWords permits you to add or exclude areas, and can integrate your targeted AdWords campaign with text messaging. Facebook can serve … Continue reading
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The Local Side of the World Wide Web
By Gail Z. Martin So much as been made of the opportunities opened up by the Internet for companies to deal globally (or at least, outside their local market) that many companies don’t realize that the Web has a local … Continue reading
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THE POWER OF “LOCAL” ONLINE MEDIA
By Gail Z. Martin Many people resist integrating online PR and marketing into their promotional mix because they see themselves as “local” businesses. Yet online PR and marketing can be intensely local, depending on how the strategy is focused. True, … Continue reading
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Are you in the Fast Lane?
by Faith Monson www.FaithMonson.com I’ve been talking about the concept of your ‘Brandmobile,’ the sum total of all the ways in which you create and reinforce your personal and business branding. So here’s my question: Is your Brandmobile zipping along … Continue reading
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