Category Archives: Marketing

Good Systems Are Essential for Success

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion Lisa Mininni knows entrepreneurship firsthand. She studied business in college and went on to earn a master’s of science in administration. She … Continue reading

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Reasons To Be Interviewed on the Radio

By Debbi Dachinger In my experience it is great to be on radio. I am known on both sides of the microphone. I host a high-end, award-winning, syndicated radio show and as well I am interviewed as a guest sometimes … Continue reading

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Social Media and the Speaker

by Gail Z. Martin excerpted from 30 Days to Social Media Success Speakers today face tough competition. Economic uncertainty has led many companies and organizations to scale back on events and to renegotiate speaker fees and reimbursement. Despite those hardships, … Continue reading

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Filed under Business Planning, Coaching, Gail Z. Martin, Marketing, Uncategorized

Take It To The Street

by Gail Z. Martin excerpted from 30 Days to Social Media Success Radio stations have long used “street teams” of interns or volunteers to post flyers, stuff mailboxes and raise buzz about upcoming events and new artists. You can create … Continue reading

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Social Media and Sales Promotion

by Gail Z. Martin excerpted from 30 Days to Social Media Success All sales take place within a community of some kind. That may be a small town, a big city, a region, a country or the global marketplace, but … Continue reading

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Get RESULTS Now!

by Gail Z. Martin excerpted from 30 Days to Social Media Success Everyone wants results from marketing and social media. In my experience over the last 25+ years, there’s a recipe for results that separates the winners from the losers. … Continue reading

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Why Most Marketing Fails

by Gail Z. Martin excerpted from 30 Days to Social Media Success Marketing horror stories. You’ve probably heard them. You may have one yourself. These are the stories about how someone tried a marketing technique, sent out a press release … Continue reading

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Blogging and LinkedIn for Professionals

By Gail Z. Martin, author of 30 Days to Social Media Success Looking for more professional visibility and a more prominent professional platform, with a way to connect with a steady stream of potential new clients? Time to take a … Continue reading

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Filed under Coaching, Gail Z. Martin, Marketing

What is Your Outrage Distracting You From Doing?

By Gail Z. Martin In the book “Meditations from the Mat,” the author asserts that when we allow ourselves to be caught up in outrage over something external (such as politics, neighborhood gossip, or the behavior of celebrities or the … Continue reading

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Are You “Beyond” Help?

By Gail Z. Martin I recently talked with a couple of prospective coaching clients, but had to sadly admit they were “beyond” help.  It’s not that I couldn’t address their issues, or that I wasn’t confident that I could develop … Continue reading

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