Tag Archives: online PR

The Wisdom of Crowds—WWW Style

By Gail Z. Martin Foursquare is an intensely local social media application that makes going about your business or going out for the evening a shared experience treasure hunt. Foursquare users use the site and text messaging to share their … Continue reading

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Social Media Becomes a Local Resource

By Gail Z. Martin Google AdWords offers specialized services to target customers within a 20-mile radius from your business. AdWords permits you to add or exclude areas, and can integrate your targeted AdWords campaign with text messaging. Facebook can serve … Continue reading

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The World Wide Web is Also Local

By Gail Z. Martin You can also use online PR and marketing to cultivate a local audience by making sure that the content you post has a very local focus. Make your blog, Web site and social media pages the … Continue reading

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The Local Side of the World Wide Web

By Gail Z. Martin So much as been made of the opportunities opened up by the Internet for companies to deal globally (or at least, outside their local market) that many companies don’t realize that the Web has a local … Continue reading

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THE POWER OF “LOCAL” ONLINE MEDIA

By Gail Z. Martin Many people resist integrating online PR and marketing into their promotional mix because they see themselves as “local” businesses. Yet online PR and marketing can be intensely local, depending on how the strategy is focused. True, … Continue reading

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