by Debra Kasowski
Do you want to create a video for your teleclass, blog post, or book launch? Do you want to create your own YouTube TV show? Many small business owners back away from the very thought as they think it costs big money to create video that is compelling and increases their web presence. Professional videos have their place; you may not have it in your budget yet.
I learned a simple yet less expensive way to get quality video that can maximize your exposure on line and attract more customers.
One of biggest lessons I learned during trial and error is that you need to –KEEP IT SIMPLE!
Remember why you have decided to use the video platform. Was it to create that visual connection with your audience? Was it to demonstrate how your product or service works? Was it to capture a testimonial from someone you did business with? If you said yes, let’s keep going!
You can often use what you have as smartphone technology has advanced to help capture clear high quality images.
- Equipment – I use my iPhone attached to a Belkin adapter that sits on a tripod. It works great to keep my video stabilized. There are many hand held flip camcorders that you can use to shoot your video.
- Create a script – There is nothing worse than going blank in front of a camera. The great news is you are in control of the camera and you can retake as many times as you need too. Use a queue card, flip chart paper, or create a teleprompter with your laptop to help you remember what you want to say. Don’t forget practice makes perfect.
- Deliver Content Worth Sharing – You want to create content that is compelling that inspires, educates, or entertains. Your video should be anywhere between 2-15 minutes in length. People are busy and time is a commodity so pack in 3-5 tips and techniques that provide value.
- Good Lighting – Good lighting is essential to creating a good video. Do not shoot your video with a window behind you as it creates shadow and darkness. Shoot where you can get lots a natural light.
- Great sound quality – Shoot your video away from extra distractions and lots of background noise. People running through your background or making peace signs can distract your viewers from concentrating on your message. An external microphone can be helpful but not always necessary. Speak loud and clear.
- Make Up and Clothing – Wear colours that flatter you and you feel good in. Avoid prints as they tend to move and shift on screen. Apply a bit more makeup that you normally do on film. Use powder to touch up any shine on the forehead, nose, or chin.
- Let the good times roll! You can add music to the introduction or the end of your videos for an add effect. Background music is good but make sure that it does not overpower your voice and message.
- Add Text – Emphasize key points by using text when editing your video. Not everyone learns the same way so text helps those who learn from reading. iMovie has an easy editing software.
- Call to Action – End your video with a call to action! What do you want people to do after watching your video? Share it will others. Comment. Go to your website.
Video is one of the most powerful tools on the internet today. It increases your Google ranking and exposure to potential clients. It helps build a connections and relationships and especially the know, like, and trust factor.
Empower yourself by keeping things simple and getting your message out into the world.
Debra Kasowski is a transformational speaker, author, and success coach Debra Kasowski is best-selling co-author of GPS Your Best Life: Charting Your Destination and Getting There in Style and her latest solo authored book The Entrepreneurial Mom’s Guide to Growing a Business, Raising a Family, and Creating a Life You Love was just released. Get your Free Mp3 Download of the 7 Resolutionary Breakthroughs to Profit and Prosper by Taking Charge of Your Business and Your Life when you sign up for her ezine http://www.themillionairewoman.com