Category Archives: Coaching

By Gail Z. Martin I’ve talked about the networking value of recommendations on LinkedIn.  Gathering online recommendations via LinkedIn is also a way to solidify your online branding and actively manage your reputation.  Don’t be shy about asking former co-workers, … Continue reading →

By Gail Z. Martin You’ve created an online presence for yourself via your Web site, Facebook and LinkedIn pages, blog, Twitter feed and other Internet activity.  This presence becomes part of your personal and professional branding, which is why it’s … Continue reading →

By Gail Z. Martin Productivity takes a hit if you have to spend time cleaning up a mess.  The bigger the mess, the more time gets wasted on clean-up.  Needless to say, preventing or containing messes can boost productivity and … Continue reading →

By Gail Z. Martin While directories like Yelp permit customers to add comments, there are also plenty of other sites that specialize in reviews.  These include dedicated review sites like ConsumerReports.com, which covers a wide array of consumer products, and … Continue reading →

By Gail Z. Martin The idea of customers posting reviews for the world to see makes a lot of business owners nervous.  While they believe in the quality of their product and service, they fear that competitors or mean-spirited people … Continue reading →

By Gail Z. Martin Productivity is all about getting more results from the time or money invested.  Promotion is one of the areas where businesses look to increase their productivity; in other words, to get more bang for their buck.  … Continue reading →

By Gail Z. Martin The biggest key to productivity on social media is keeping your top goal firmly in mind and approaching your online time with an action-list.  Go onto Facebook or Twitter with one to three tasks that can … Continue reading →

By Gail Z. Martin If you’re a person of few words, you’ll admire the elegance of the idea behind Twitter; each post is just 140 characters.  That’s about two sentences to get your idea across.  What can you do in … Continue reading →

By Gail Z. Martin #1 Content is essential for attracting and keeping readers.  Ask questions that are business-related, provide tips and post links to interesting and helpful videos, articles and blogs, even to content that you didn’t create but that … Continue reading →

By Gail Z. Martin Growing your business productively means understanding all of the tools available to you.  Just as smart phones and tablet PCs have redefined productivity on the go, social media has redefined how people communicate, and more specifically, … Continue reading →