Timid or Careful?

by Sheryl Eldene, MA, MBA, PCC

A forty five year old software engineer finally found employment after being laid off for 18 months. Her boss asks her to alter the financial reporting programs in a way that feels unethical to her. She’s been on the job for only two months, and doesn’t know the hierarchy in her new company and if what she is being asked to do is consistent with company policy, or is being done on the Q-T. She decides to work slower than usual on the project while she does some canvassing to find out what the legitimacy of this request really is. Is she being timid or careful?

A seventy year old woman with osteoporosis is walking across the street in the rain. She feels unsure of her footing, and is walking slowly, and more stiffly than usual in an attempt to protect herself from falling. Unfortunately, walking with this kind of tenseness increases her chances of losing her footing. Would you say she’s being timid and/or careful?

An entrepreneur whose business has flat lined over the last 24 months is both pleased that she is weathering the recession and nervous that neither her profits nor her market share are growing. She is contemplating a new social media marketing campaign the includes a new blog site, a new branding and new messaging to reach a more specific target market. The cost of creating this move represents about 25% of her current profits. She has had the proposal on her desk for three months now. Is she being timid or careful?

A two year old intently leaves the security of her hold on the end table and teeters toward her mother, slowly and carefully. Falls down, and tries again, holding onto that table for a little longer this time. Is she timid or careful? And clearly determined and focused!

Interestingly,TIMID, CAREFUL, and STUCK can all look the same. How are you doing in your business this quarter? Timid, Careful, Stuck or determined and moving slowly?

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