Sheryl Eldene, MA, MBA
It is said that creativity consists of thinking new things, while innovation consists of doing new things. How do you spell success?
When we talk about success, it depends on the goal or the end one has in mind, whether creativity, innovation, or same-old-same-old might pave the road to success. If my goal is to increase marketing share, innovation may be necessary, depending on the maturity of that market. If feeling alive as a CEO and creating a long term sustainable business is the goal, then innovation is core. However, when I’m working with different groups of people, how I might think about women, or men, or hispanics, or gen Y’s will color my success so here, creativity and thoughtful intention will be needed. If having dinner prepared in time, then same-old-same-old works better. Like Covey says, “Begin with the end in mind” and the process, tools, and resources present themselves.
What paves your road to success as you move toward your intended goals?
