The biggest key to productivity on social media is keeping your top goal firmly in mind and approaching your online time with an action-list. Go onto Facebook or Twitter with one to three tasks that can be accomplished in 10 to 30 minutes, and keep your mind on business while you’re there. By using this “power surge” process, you accomplish more in less time and avoid distractions during working hours.
What can you do in such a short time? You can invite people to become your friend or “like” your page, ask a question or make a comment to someone who is already a friend or who has liked your page, post a quote or short tip, or check out what top speakers and experts are posting on their sites. You can post a link to a helpful article, or set up a Facebook ad. Shoot a quick video with your smartphone and post it to YouTube. Take a photo and add it to Pinterest. You’ll be amazed what you can get done in a short period of time when you keep your activity focused on achieving your top goal and reaching your ideal audience.
Excerpted from 30 Days to Virtual Productivity Success by Gail Z. Martin