by Gail Z. Martin excerpted from 30 Days to Social Media Success

Everyone wants results from marketing and social media. In my experience over the last 25+ years, there’s a recipe for results that separates the winners from the losers. Just like in the kitchen, it’s a recipe you need to follow in order to get the outcome you expect. Leave out an ingredient and it won’t work as well. Skip a few steps, and you’ll be disappointed.

Here’s my list of ‘secret’ ingredients:

The RESULTS™ approach stands for:

R = Recommit to marketing

E = Expect success

S = Seek partners

U = Understand your audience

L = Look for win-win scenarios

T = Take strategic action

S = Stay visible

In the next 30 days, you can see your social media marketing go from zero to full speed by applying the RESULTS™ formula.

Recommit to set aside at least 30 minutes each day (yes, weekends, too) to devote to developing your social media marketing strategy for the next 30 days. (Thirty minutes is a minimum. Once you get started, you’ll want to spend an hour, so block out the time now.)

Expect success by throwing yourself whole-heartedly into this 30 day commitment. If the little voice in the back of your head keeps saying, “this is ridiculous. This isn’t going to work,” you are programming yourself for failure. Program yourself for success by writing down 30 things you would like to achieve from your social media strategy. Some ideas include:

  • Reconnect with old colleagues, friends, neighbors and contacts to broaden your active circle of contacts.
  • Attend the world’s biggest 24/7 business networking event with a global audience and put your best foot forward
  • Take advantage of all the free information, education and competitive intelligence at your fingertips

Now that you’ve seen those three examples, come up with your own list of 30 Success

Expectations and keep them handy to check back on.

Seek partners. Social media is “social.” You can meet amazing people on sites like Facebook, and get access to experts you might not be able to reach any other way. Sites like LinkedIn are particularly good for finding out what friends and colleagues are currently doing, and who they know. Make a list of 30 friends, colleagues and associates whom you’ve lost track of, and commit to finding them and touching base via social media.

Understand your audience in more profitable detail than ever before with the exercises in chapter three. Make a list of 30 things you wished you knew about your best customers—and create 30 questions you can use for quizzes, surveys and social media discussions.

Look for win-win scenarios by posting valuable content on the right social media sites to attract more of your best prospects. You offer solutions, and they become your best clients. It’s a win-win. Write down 30 ideas for useful tips, articles, videos or other content you could post right away by re-using information you already have.

Take strategic action by putting what you learn in this book to work for you. As you read, be sure to do the exercises at the end of each chapter. Complete all 30 chapter exercises in the next 30 days and watch your social media soar!

Stay visible by keeping your social media sites fresh and relevant. Create a list of 30 upcoming events, newsworthy items or announcements you could make to your new social media audience to get them talking, create a dialogue and demonstrate your credibility.

Most people put off doing marketing because they think it’s too difficult or too time-consuming. By using the principles in this book, you’ll do more in 30 minutes a day for 30 days than most business owners do all year. That’s the “Get Results” secret weapon—strategic, consistent effort in pursuit of clear, measurable results.

Remember: Planning + Effort + Consistency = Results

Here’s a key question to ask yourself: How many times are your messages “touching” prospects prior to making the sale? How close is that number to 30? That answer will give you a good idea of what you need to do to move your marketing forward successfully!




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