Tag Archives: intentions

The Magic of Setting Intentions

By Gail Z. Martin

My co-blogger Sheryl Eldene really woke me up when we were talking about setting intentions and she suggested setting them daily or even hourly, not just big life goals.

Wow.  That’s so simple, and so powerful—but it never occurred to me until Sheryl mentioned it.

Now, I do it all the time, and I find it makes a tremendous difference in how my days go.  I wake up and set an intention for the day, and it changes everything.  Maybe I have a challenging schedule.  Instead of thinking, “Wow, today’s going to be grueling”, I now set an intention, “Even though it’s busy, I intend to have a clam, productive day.”  It helps reduce the stress level, and makes my perception of the day much more positive.

Hourly intentions help, too.  If I have a meeting with someone who can be challenging, I don’t waste time dreading it.  Instead, I set an intention: “I intend to keep this meeting calm and stay on track, diffusing tension and achieving a win-win.”  It’s amazing how it changes everything!

I usually also try to set intentions for the week.  That’s a little harder, because so many variables can arise, but with an intention stated, it’s easier to stay on track.  An intention is not a to-do list, so it’s not just a list of what you “intend” to accomplish!  Rather, I set a weekly intention of making sure I get the most important tasks done well, refuse to stress about what doesn’t get done, and remain calm and positive to those around me.  I’m certainly not perfect and setting an intention doesn’t mean I’m never stressed or grouchy, but it’s amazing how many fewer rough patches there are when you program your mind with a positive intention.

There’s nothing wrong with setting long-term intentions, but it’s harder for us to stay out track with things that extend far into the future.  Why not break your yearly intentions down into intentions by day, week, month and see what happens?  After all, if we live out our intentions on a daily basis, the days add up!

Give it a try and see how it makes a change in your outlook!

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In Murder and Marketing, Intent Counts for Everything

By Gail Z. Martin

If you’ve ever watched a detective story on TV, you know that (at least on television), when it comes to murder, it’s not just a matter of figuring out who did the deed, but also determining the intent behind the deed.

That’s one thing that murder and marketing have in common. Intent means everything.

For your marketing to be effective, it’s not just what you do, but why you do it and what effect you mean for your actions to achieve. Too many business owners flail around, wasting time and effort, with a “throw something against the wall and see if it sticks” approach to marketing. They have no clear intent, so the marketing achieves no clear outcome.

You can do better than that.

Sit in a quiet place for 30 minutes with a piece of paper and no distractions. Write down your intentions for your business this year. Begin each sentence with “I intend”. Your intentions can be to hit a revenue goal, enter a new market, hire staff, re-work your strategy, move to a new building, gain a specific number of new clients, attract a specific type of new client—it’s up to you, just be specific. Don’t say “I intend to get more clients.” Instead, say “I intend to attract five more ideal clients at the $1000/month level.” See the difference?

On the next day, take another uninterrupted 30 minutes. Review your list of intentions. Now think about how you’ll need to make some changes in your marketing to align your marketing efforts with what’s necessary to achieve your intentions.

Maybe you’ll need to do more personal networking. Perhaps you’ll need to re-work your schedule to permit for more travel, more time spent finally writing that book you’ve meant to write, etc. Maybe you need to hire a coach to help you gain new skills or revise your strategy. Make sure you state each action as an intention, beginning every sentence with “I intend.” Make it specific, and add a time-frame for each intention.

Creating a killer marketing strategy isn’t hard—if you’re clear about your intention.

If your marketing strategy were against the law, would there be enough evidence of your intentions to convict you?

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Filed under Gail Z. Martin, Intentions, Marketing