Tag Archives: twitter

Online Marketing: Simple Twitter Strategies to Turn Followers into Paying Customers

If you’re a person of few words, you’ll admire the elegance of the idea behind Twitter; each post is just 140 characters.  That’s about two sentences to get your idea across.  What can you do in two sentences?  You’d be surprised.

Twitter is a great place to share links to valuable content (you can shorten them to preserve more of your character limit by using a problem like Bitly.com or TinyURL.com): videos, interesting articles on other sites, blog posts, audio, or downloads.  Find an article of interest to your audience?  Share the link, and then tweet a few thoughts and ask a question to get a conversation going.

What else can you talk about in 140 characters?  Recommend a business book and say how it influenced you.  If you were at an event and saw a speaker who talked about something useful for your readers, Tweet about it!  You could even include a link to the event Web site, speaker’s home page, or to a video or blog post related to the event.  Or, share a motivational quote, comment on a business-related topic that is in the news, or let readers know if you have an upcoming promotion or special event.

As with Facebook, you can reward the people who follow your page with periodic links to free downloadable material of value to their business, or give them sneak previews of special prices before you post the specials on your Web site.  People who follow you can ask you questions, either publically or privately, so you’ll want to monitor these so you can answer promptly. (Several of the dashboards make this easier.)

Twitter is also a great way to give live updates from the business-related events you attend.  If you’re at a conference, either as a speaker or an attendee, send periodic tweets about what you’ve liked, what insights you’ve gained, what well-known experts you’ve heard or met, and other information that gives your followers a you-were-there feeling.

Whenever you use a keyword in your tweets (such as the name of an event, a book, a celebrity/authority or product), make it searchable by putting # in front of it.  For example, if you are talking about the book Think And Grow Rich, you would tweet #ThinkAndGrowRich.  That way your tweet will show up if anyone searches on the name of the book.  You can also see what topics are popular by searching Twitters Trending Topics.  Chiming in on a hot topic (if it relates to your business) can draw attention to your Twitter page, and help you gain more readers.

Promote your Twitter page, and make sure you let people know what’s in it for them to follow you.  Tell them what kind of helpful content you post, and if you provide discounts or coupons, let them know.  You can also have your Twitter feed automatically update your other online pages, such as your LinkedIn page or Web site, by using the RSS (Really Simple Syndication).  LinkedIn has a free RSS application, and your Web designer can add it easily to your home page.

Excerpted from 30 Days to Virtual Productivity Success by Gail Z. Martin

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Promotional Tools on Facebook and Twitter to Grow Your Business

Growing your business productively means understanding all of the tools available to you.  Just as smart phones and tablet PCs have redefined productivity on the go, social media has redefined how people communicate, and more specifically, how consumers want to communicate with businesses.

Facebook, Twitter and LinkedIn are the three major social media platforms.  It’s worth taking some time to look at how Facebook and Twitter can help promote your company while boosting your productivity.

Facebook basics for business

Facebook now has over one billion users.  While Facebook was originally designed as a recreational place to connect with friends, businesses were quick to see the potential.  In fact, businesses have embraced Facebook faster than the Facebook architecture has adapted, leaving Facebook often scrambling to catch up to how its subscribers want to use the site.

Being present on social media for a company today is much like being present on the Web: you are judged negatively if you’re not there.  Just as many consumers would not consider a company to be a “real” business without a Web site, so many purchasers look for a Facebook presence to see if you are “real.”  What matters is that consumers have decided that they want to have a two-way conversation with the companies they patronize, and firms that abstain from being part of the dialog do so at their peril.

At the very least, you need to have a Facebook Business Page.  As Facebook has adapted to the needs of business users, these Business Pages have become easier to create and use.  Facebook wants businesses to promote from a Business Page and not from a personal profile.  Ignoring this rule can get your page deleted from Facebook.

A Business Page works a little differently from a personal profile page in that a Business Page can’t “friend” individual users.  Instead, users are invited to “like” the page and thereby opt-in to receive automatic updates whenever the page adds new information.

Today’s consumers value a connection through Facebook because they want to be able to express their opinions, ask questions, and feel as though they are being heard.  They want to do business with people, not faceless corporations.  Companies that learn to listen can reap valuable benefits, from uncovering (and being able to fix) customer service issues to discovering competitive advantages when a rival firm has dropped the ball, to new product ideas from the suggestions of loyal purchasers.

When you create your Business Page, make sure both your logo and your photo are prominently displayed.  People need to find you as a business, but they want to connect with you as the person behind the business.  Fill in the Information section, making sure your content is all about the benefit you provide to your customers and what you do for them (not just a laundry list of products and services).  Include your other Web sites, links to blogs and podcasts and business contact information so your Facebook fans can find you on the Internet.

If you already have a profile page, Facebook wants you to use it primarily for personal/recreational content.  However, it’s OK to talk about business some of the time, just as you would in real life.  Also, with a profile you can invite people to “like” your Business Page, and suggest that your “friends” also visit your Business Page.  Just keep your profile mostly personal, to remain compliant with Facebook’s Terms of Service.

Excerpted from 30 Days to Virtual Productivity Success by Gail Z. Martin

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A Sound Bite World

By Karel Murray

Took a trip on Twitter…a virtual vacation for the purpose of learning as much as possible about this communication venue.  The process of sending an update to people who chose to follow your “streaming thoughts” is called Tweeting.  The first thing I thought when I heard the term Twitter was what people did on the long train ride as a scene in “The Music Man” written by Meredith Willson. Talk a lot, cheep, cheep cheep.  The passengers exchange information and gossip at an astounding rate as the train barrels forward to its destination.

I’m not far off base for understanding the intent of this social network.   Small bits of information tossed out to the virtual world and if you’re lucky, someone grabs onto the sound bite and decides to follow your comments.  It is internet blogging in short hand.

Reading a few of the tweets makes me realize exactly how old I am.  It truly is a brave new world out there and as a solidly placed baby boomer, I’m trying to adapt with as little personal anxiety as possible.

The first hurdle to get over…why would anyone care what I am doing at a particular moment?  My husband only checks in on me once a day, much less several times in a 10 hour period.  And in that single conversation with Rick, we cover all of the interesting and bland things that occurred during the day while enjoying a hot meal.  Glasses are clinked, jokes are exchanged and personal observations enjoyed.  Total time – 30 minutes.  How do I write about that in 140 characters?

The art of conversation, to me, is digging deep for the resonance of the relationship, not skittering across the surface like a water bug.  How can I best represent my thoughts on such a venue as Twitter without having the opportunity to develop a concept to its fullest?  I’ve received some interesting direct communications from people who have chosen to follow my Twitter entries and it is obvious they are aggressively looking to create a virtual relationship.

But, I don’t know them… another mental block I’m trying to get over.

Having been raised in an environment where you walk up to a person, shake their hand and look them in the eye while reading the body language is totally missing from the internet chatter.  I fully am aware that what is written on-line may be a total fabrication… or, it could represent exactly who that person is and sometimes I’m concerned about the other party’s mental stability.  Worse yet, shouldn’t they be concerned about mine?

Context and contact are the foundation on which solid relationships are built and I believe that is possible to do within the confines of Twitter and any other social network.  As a professional and a human being, we often harbor thoughts that we would never express to someone face to face.  Anonymity of the virtual world can actually set us free to share our true feelings and opinions.  Perhaps that is why more and more people are connecting online first before ever meeting.  Reading between the lines will become an art form and it is one I’m determined to master.

Our younger generation has not lost the ability to chat or hold a conversation.  They just do it with their thumbs on a smart device – sound bites of information delivered at lightning speed.  I’ve expanded my communication to my 30 year old son to texting and quite frankly, I feel closer.  Funny thing, I know he is on his phone and I can just call him, but there is something exciting about waiting for the “you got mail” bing on my phone.

Twitter and other networks will continue to evolve and I don’t plan on being left behind.  So, reach out and touch someone.  Here is a 139 character Twitter entry that sums up this entire article.

Twitter set us free to exchange ideas, concepts and recommendations in a quick and effective manner.  Sound bites to connect with purpose.

Huh.  I think The Rain in Spain Falls Mainly in the Plains! Eliza Doolittle from My Fair Lady would be proud of me. 

Karel Murray is a Certified Speaking Professional, author of “Hitting Our Stride: Women, Work and What Matters” and business trainer who helps women entrepreneurs and executives resolve interpersonal issues and balance their work/personal lives. Now, you can listen to her exciting, free interviews that will help you maintain and sustain a healthy business and a healthy lifestyle at https://www.JustForAMomentPodcast.com

 

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