Category Archives: Marketing

Social Media and the Speaker

by Gail Z. Martin excerpted from 30 Days to Social Media Success Speakers today face tough competition. Economic uncertainty has led many companies and organizations to scale back on events and to renegotiate speaker fees and reimbursement. Despite those hardships, … Continue reading

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Filed under Business Planning, Coaching, Gail Z. Martin, Marketing, Uncategorized

Take It To The Street

by Gail Z. Martin excerpted from 30 Days to Social Media Success Radio stations have long used “street teams” of interns or volunteers to post flyers, stuff mailboxes and raise buzz about upcoming events and new artists. You can create … Continue reading

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Social Media and Sales Promotion

by Gail Z. Martin excerpted from 30 Days to Social Media Success All sales take place within a community of some kind. That may be a small town, a big city, a region, a country or the global marketplace, but … Continue reading

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Get RESULTS Now!

by Gail Z. Martin excerpted from 30 Days to Social Media Success Everyone wants results from marketing and social media. In my experience over the last 25+ years, there’s a recipe for results that separates the winners from the losers. … Continue reading

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Why Most Marketing Fails

by Gail Z. Martin excerpted from 30 Days to Social Media Success Marketing horror stories. You’ve probably heard them. You may have one yourself. These are the stories about how someone tried a marketing technique, sent out a press release … Continue reading

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Blogging and LinkedIn for Professionals

By Gail Z. Martin, author of 30 Days to Social Media Success Looking for more professional visibility and a more prominent professional platform, with a way to connect with a steady stream of potential new clients? Time to take a … Continue reading

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Filed under Coaching, Gail Z. Martin, Marketing

What is Your Outrage Distracting You From Doing?

By Gail Z. Martin In the book “Meditations from the Mat,” the author asserts that when we allow ourselves to be caught up in outrage over something external (such as politics, neighborhood gossip, or the behavior of celebrities or the … Continue reading

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Are You “Beyond” Help?

By Gail Z. Martin I recently talked with a couple of prospective coaching clients, but had to sadly admit they were “beyond” help.  It’s not that I couldn’t address their issues, or that I wasn’t confident that I could develop … Continue reading

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Six Things to Think About Before You Self Publish

By Gail Z. Martin With the rise of ebooks, many writers are going the self published route.  Is it right for you?  Before you decide, here are some things to think about. #1 Is your book fiction or nonfiction?  In … Continue reading

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Keywords Are King

By Gail Z. Martin Consumers and reporters often turn first to search engines like Google for their news. When they look for information that is relevant to your products and services, how likely are they to find your Web site … Continue reading

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