Reasons To Be Interviewed on the Radio

By Debbi Dachinger

In my experience it is great to be on radio. I am known on both sides of the microphone. I host a high-end, award-winning, syndicated radio show and as well I am interviewed as a guest sometimes several times each week, as a Success or Media Expert.

I started out only as a radio host and years later my broadcast program is syndicated on sixty six stations. I really enjoy interviewing people and I have spoken with many authors on my show, which means I’ve spent a tremendous amount of time reading each interview guest’s book before featuring them on Dare to Dream radio.

I myself have written multiple books and I’m interviewed flushing out questions which include very important points so you can promote everything you do and be the best at stimulating book sales and being interviewed.

Being an author myself who’s interviewed, and interviewing authors I am keenly aware of how they present themselves and the impact their interview skills make.

I wrote my first book and started being invited onto programs as a guest expert. I wrote a second book, both international bestsellers, and more stations, magazine and broadcast hosts wanted to interview me. I initially began the interview merely for book promotion, however a lovely surprise occurred, and I don’t know how to emphasize this enough – that it’s changed my life in the best possible ways. I didn’t have any foreshadowing that writing books and opening the door to appearing on media would ultimately charge my career path and truly opened doors for me to speak on stages and teach classes globally and become known in this niche media field.

Although I am still putting out books such as this one, years after my books were released I am still called to Teleseminars, to be interviewed, to appear on radio shows and when share the information and my messages that started in my books on a big platform and to audiences worldwide.

In 2015, Nielsen ratings wrote: “Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each. The younger generation also listens to a lot! Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions.”

This too is available for you. It depends on how far you want to take it and how much you are willing to put into it. When people put some attention and energy on media that’s all it takes to get it started and begin opening doors. The exposure and the breakthrough of what’s possible is why we are having this conversation about the next level which is media and specifically about radio. I will address that being a quite comfortable radio host does not equal a quite comfortable radio interview featured guest.  It is a whole new set of skills to switch to the other side of the microphone and be the one being interviewed.

When you’re ready to be coached and interviewed on radio or take a book you’ve written to bestseller status it is time to up your game through a guaranteed best-selling book launch.

Post your feedback to this media blog, I’d like to hear from you.

Are you interested in taking your book to bestseller status? What are your questions?  Send them and maybe I’ll write the next blog to answer it!

BIO:

DEBBI DACHINGER hosts a cutting-edge talk radio show about success, “DARE TO DREAM” syndicated on 66 stations, is a popular media guest and speaker, a keynote at high level national events; an international best-selling author; and sought after media coach. Debbi runs the Bestseller Launch Program taking self-published authors to bestselling book status. Debbi also runs Radio Mastery Training for entrepreneurs, speakers and authors ready to accelerate their skills in messaging on the radio; her clients become savvy, successful and superb while on air.  She is a certified coach. http://MyBestsellerBook.com

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Cooking Up New Opportunities

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion

Lisa Woodie earned a degree in journalism from the University of North Carolina at Chapel Hill, with a specialization in marketing and public relations. She spent the first half of her career in corporate and non-profit marketing, and as the owner of a marketing business.

Lisa found the creative and strategic planning part of marketing to be very satisfying. She liked starting with a challenge and coming up with a program to address the problem, and then seeing success. The variety kept the work fresh. What drove her crazy was the industry’s volatility. When business was bad, companies laid off marketing people. Lisa had been with a major business newspaper, but when her boss retired and the paper got a new publisher during an economic slump, the new publisher laid off multiple staff members across many departments, including Lisa.

Lisa always loved to cook and enjoyed using her creativity in the kitchen. At one point, she left marketing to own and run a restaurant, only to discover that while she loved cooking, she didn’t like running a restaurant. The day-to-day management issues took too much of her focus away from cooking.

Then, Lisa hit several life transitions in a row. After the layoff, her sister died, and her mother was diagnosed with terminal cancer. Lisa was the caregiver for both her sister and mother until they passed away. For a while, she went back to marketing, putting her marketing skills to use as a consultant, and she did some soul searching over her next move.

When Lisa began marketing a wellness company, the experience led her to research holistic nutrition, natural medicine, and environmental toxins. Health was uppermost in her mind, after her recent caregiving experience. Lisa decided to marry her interest in health with her love of cooking. Lisa considered going to culinary school, but decided against it because classic French/gourmet food wasn’t a good fit for her business vision. She decided to explore becoming a personal chef and took a personal chef course at the local community college to see if it would be a good fit. Lisa was confident that between her prior entrepreneur experience and her marketing background, she had what it takes to run a successful business.

At the end of 2011, Lisa founded Homemade Fresh Chef Service to provide personalized meal planning and preparation in client homes. She was still caring for her mother at that time and then needed to provide care for her father. Even with those other responsibilities, Lisa started planting and watering the seeds of her new career in 2012. The slow start frustrated her because she was eager to follow her passion, but she knew she had to be patient. Lisa’s father and grandparents were entrepreneurs. “It was in my blood,” she says. “This time, since it wasn’t my first time starting a business, I knew what to expect. I believe everything happens for a reason. Hard work and passion lead to success.”

In the end it worked out, and several years later, she is even more passionate about healthy cooking than she ever was about marketing. Now Lisa is a personal chef. She has regular clients, and she goes to their homes once or twice a month to prepare meals for them. She customizes the meals to each family’s personal taste and dietary requirements. Then she packages, labels, and freezes/refrigerates the meals, provides reheating instructions, and cleans up the kitchen. Her company also provides in-home catering, and Lisa works with wine consultants to pair food and wine for tastings.

Her income has grown steadily. In 2013, Lisa’s company did four times the business of the previous year, and in 2014, her revenue jumped one and a half times that of the previous year. “Business started to explode, especially in 2015,” she said. “I’m on track to get the business where I want it to be.” Lisa knew that personal satisfaction was key to making her next career jump. “I’ve been a business owner for half of my career,” she says. “Money is important, but it’s not the only thing. Happiness is key, along with a supportive partner who has a good job!”

Lisa’s clients either don’t like to cook or have no time to spend in the kitchen. “My food makes my clients happy, and it helps them experience the benefit of fueling their bodies with real, high quality food instead of processed ingredients,” Lisa says. “I get personal satisfaction out of helping people eat better, be happier, enjoy meals and time with family, and be healthier. I make it possible for my clients to enjoy real food made from scratch with heat-and-eat convenience.”

In 2015, Lisa won the Rising Star award from the National Association of Women Business Owners, Charlotte Chapter. The award is presented annually to someone who has demonstrated entrepreneurial creativity and determination in successfully managing a business that is less than five years old.

After all her career shifts, Lisa sees work philosophically. “I’ve never understood people who were unhappy with a job and kept on doing it,” she says. “We get one go-round at life. It’s short and there are no guarantees. I am blessed to be able to work at what I enjoy.”

If you’re planning your own Fresh Start Success, take a moment to view your past experiences as stepping stones to your next opportunity. Life rarely moves in straight lines, and we often encounter setbacks and obstacles as we pursue our dreams. Sometimes the most valuable insights we gain are from the things we’ve done that didn’t quite turn out the way we planned. Lisa’s prior experience with marketing meshed with what she learned about herself from her previous entrepreneurial endeavors helped her to figure out where she really needed to focus. Look for ways your own past experiences—good and bad—can help you define and refine your path to the future.

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Serial Entrepreneur

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion

Often, it takes more than one try to find where you really belong. Many of the people interviewed for this book are serial entrepreneurs. They have owned more than one business, with varying degrees of success. Sometimes the market shifted or the economy changed, but in many cases, the entrepreneur realized that his or her passion and opportunity lay elsewhere.

To put it a different way—being good at something doesn’t lock you in to having to do that type of work for the rest of your life. It’s okay to be good at more than one thing and to “graduate” from running one kind of business into another. The work that satisfies you at one age may grow stale a decade or two later. The demands of one profession may become more than you want to put up with at a different stage in your life, and so you forge a new career better suited to your current needs.

As you’re considering your Fresh Start Success, think about the jobs you’ve had, the roles you’ve played, maybe even the companies you’ve owned. What common traits did the best—and the worst—share? When you plan your next move, factor in the value of the experience you’ve gained from your prior entrepreneurial efforts, and put that self-knowledge to use as you map out your future.

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Intuition or Desire?

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion

Due diligence plus finely-honed intuition make for a powerful combination. Run the numbers, do your research, and then listen to your gut. How do you hone your intuition? Test it on less consequential decisions. Your intuition has always been with you; what’s been missing is your mindfulness. As you begin to practice being aware of your intuition, you’ll notice it speaking to you more often.

Don’t make the mistake of confusing your intuition with your own desires. Your intuition is the still, small voice that wakes you up in the middle of the night with insight, or that makes you hesitate about rushing in to a bad idea. In contrast, our desires shout so loudly we can’t hear ourselves think, let alone hear that whisper of intuition. Knowing the difference takes practice and mindfulness, but it’s well worth the effort as you craft your own Fresh Start Success.

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Mogul to Mentor

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion

When Cha~zay Sandhriel, PhD was little, she knew she wanted to work with animals. She loved horses and thought about becoming a veterinarian, then became a horseback riding teacher. Health issues got in the way. Cha~zay got very sick and realized she could not meet the physical demands of the job.

So Cha~zay changed direction. “I was very good at languages,” she says. “My mother had been one of ten children in a family with no money, became a nanny, and taught herself to speak other languages. Her experience inspired me.”

Cha~zay traveled and studied languages. She completed an apprenticeship in Zurich in customer service working for the Swiss Government, and then worked for a Swiss private bank. Then Cha~zay landed a job with an American company in Switzerland, which required her to speak English. She intended to be in the U.S. for nine months and then go back to Switzerland and work as a translator, but she ended up staying in the States. “I had skills, but no degree that was recognized in the U.S., so I had to reinvent myself again,” Cha~zay recalls.

Her first job in the United States was making $8.75 an hour as a receptionist. “That was a lot less than I’d made in Switzerland, which was hard on my ego,” she says. Cha~zay was ambitious, and she made a connection with a German CEO who wanted to start a headquarters in the U.S.

The CEO offered Cha~zay the choice between working for accounting or human resources. She picked accounting but discovered it was a lonely job, even though she loves numbers. So she did a u-turn into HR and discovered she had a talent for selecting the right employees when starting new businesses. Cha~zay went back to school to get her GED and eventually her BS in business management. By this time, she was in her mid-thirties and realized that her real talent was in seeing possibilities.

Cha~zay put together teams and HR budgets for Silicon Valley start-up companies. She set up operations, payroll, and insurance; wrote employee handbooks; and set up 401K plans. “I was completely in my element,” she says. “And what I was doing worked. Our turnover rate was less than one percent while the industry average was ten to twenty percent. I used my intuition when hiring people and realized that I love working with people.”

She came to a point where she had reached an income ceiling. Then, Cha~zay thought about going out on her own and specializing in working with German and European companies relocating to California, but she got bored with the repetition. “I felt like I was living on the edge, not sure whether I would make it or not,” she recalls. “There was constant risk.” By this point, Cha~zay was making a six-figure income and knew she had an entrepreneurial spirit.

The big shift came when she saw a magazine headline about millionaires creating ten new jobs each year. “I realized that if I had a company that earned a million dollars a year, I could provide ten jobs. I was questioning whether or not I had what it took to succeed at that level,” Cha~zay says. “I asked myself, ‘Who am I to do this’? Then I realized, ‘Who am I not to?’ I felt responsible for creating those ten jobs.”

Cha~zay asked her husband for his support and made a list of all the things she believed were holding her back. “I sorted through my fears,” she recalls. “My top fear was public speaking. I hated to present at meetings, and I was very shy at that time.” Her second top fear was flying. She decided to tackle both fears because they were holding her back financially and keeping her from promoting her new business. “I came to see those two fears as a drain on my pocketbook and debilitating to my confidence,” she says. “There was a woman on the other end of this fear who was going to emerge. This woman scared the crap out of me.”

She gave herself two years to overcome the fears. Cha~zay signed up for Toastmasters, took workshops, and pushed out of her comfort zone. She moved past the physical symptoms of fear. When it was over, she couldn’t believe who she had become. Unfortunately, during this process she also grew apart from her husband. She wanted to make an impact and live a big life, and he wanted to keep things simple. They divorced as best friends.

She approached the CEO of Mindjet, where she worked, and asked to reduce her hours. At this point, Cha~zay was a full-time student, in the middle of a divorce, and running her own business. She was also sixteen units short of a degree and was working part-time while running a part-time business. She was also a single mom. The CEO gave her more flexibility, and Cha~zay reduced her hours to four days a week and spent three days a week on her own business. The CEO of Mindjet was also on her company’s advisory board.

Cha~zay bought and rented real estate to create a passive income stream. Then, she built several houses. She also became a Learning Annex instructor and spoke on stage with the author of Rich Dad/Poor Dad in front of thousands of people.

“That’s when I made my mistake,” she recalls. “I lost sight of my intuition and took too many risks. I had a ten-year plan, but I didn’t stick to it. I got into bad partnerships and lost money and clients.” Cha~zay lost six million dollars and all her assets, plus the time and money spent on lawyers. “I lost faith in humanity,” she says. “I was devastated.”

So she went back to the drawing board. Cha~zay had visionary experiences, but her mother and ex-husband didn’t believe in the unseen world or intuition. So she left the U.S. and took a few years to turn inward. She went back to the Swiss and Italian Alps and earned a living as a consultant for several years. Building a life for her daughter kept her going. During that time, Cha~zay completed two PhDs in metaphysical science and holistic life coaching. Then she came back to the U.S. and trained in Reiki, becoming a certified hypnotist and an ordained minister. “I’m not religious, but I wanted people to be able to make their confessions and provide a minister’s non-disclosure protections,” Cha~zay says.

Cha~zay started her Core Freedom community to provide a “home away from home” for others and to share what she learned about the unseen world. She volunteered as a suicide prevention hotline counselor for several years and draws on that experience as she helps others discover their purpose in life. She is also the host of The Core Freedom Show, a podcast dedicated to the evolution of the soul.

“Today, I have new opinions about money and what I want out of life,” Cha~zay says. “I’m authentic with myself and with others, and I don’t hide behind my business. My new project is helping low-income people create start-up companies. It’s my passion to bring out their gifts.”

For Cha~zay, it’s no longer about having that big company to hire ten people. She has hired those ten and more. It’s no longer about making one million dollars a year; it’s about reaching one million people per year with her message.

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Trust Your Intuition

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion

Do you trust your intuition, or work strictly by the numbers? Most entrepreneurs are data-driven to a point but admit to taking a cue from gut feelings when data alone is inconclusive.

Science has shown that intuition isn’t as mystical as we may have thought. Experts in micro-expressions—small facial movements—have studied the way those movements signal truthfulness, avoidance, and intentions. We’re told that the vast majority of communication happens, not through spoken language, but through our body language. Some people are naturally gifted in picking up on those nonverbal cues and seem to have an uncanny ability to “read” people accurately. To the extent that these elements factor into what we consider “intuition,” there’s a scientific validation for those on-target “hunches.”

Some of what we chalk up to intuition also comes from experience. For example, if you’ve had a bad experience with someone, the next time you encounter a similar situation, you’ll probably hear mental warning bells. That’s the benefit of graduating from the school of hard knocks. Are there other unexplained, perhaps unexplainable, aspects involved in intuition? Who knows? What matters is whether your gut feelings and hunches are right more often than they’re wrong.

As you’re creating your Fresh Start Success, trust your intuition and your due diligence. Numbers alone may steer you toward a career path that just doesn’t sit right with something inside you. Go with your gut. If you’re uneasy with a course of action, that’s a signal to step back and re-evaluate. On some level, you’ve realized there is a problem. Don’t allow people or circumstances to force your hand until you’ve figured out why you felt uneasy. Charting a new course for yourself is full of risks. Consider your intuition to be a form of internal radar to help you watch for hidden dangers and find a safe path.

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Claim Your Role as Catalyst

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion

Everyone has the power to be a change agent and a catalyst; you just have to acknowledge your own ability to make a difference. Start by becoming mindful about how the organizations you’ve worked for actually functioned. Where were the inefficiencies and redundancies? Who was doing a great job without acknowledgement? What could have been done better, and how could it have been improved? Take those lessons with you to the next role you play—whether it’s within another organization or in a company you start.

Make a conscious decision to build an ethical company—not just by observing the letter of the law, but by maximizing the human potential of your employees, customers, and industry through recognizing and rewarding actions that mentor, empower, and implement new ideas. Resist the comfort zone of default thinking and challenge “the way it’s always been done.” Make your reinvention a Fresh Start Success for everyone involved.

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Be A Change Agent

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion

“I’ve always been a change agent.” Faith Monson trained to be a salesperson. She moved up through the ranks, from salesperson to sales manager, then to regional manager, always changing how things were done. She stayed at each job longer because she reinvented the job while she was doing it. That helped keep her interested and let her take advantage of potential opportunities.

As one of the first women in a full sales position in the companies where she worked, Faith had a major role in changing company culture as to how the corporations treated women. “Early on, women were only allowed to be in customer service, not in sales,” Faith recalls. “The outside sales people were male, and even when a woman in a showroom sold something, it wasn’t considered to be ‘sales’.” In fact, while male salespeople won awards, there were no awards for women in the showroom, no matter how many sales they closed. Yet the showroom saw many more clients each day, meaning that the women actually had more client contact than the men.”

Faith created a corporate recognition program for the showroom sales staff and got the customer service workers reclassified as “inside sales people” by pointing out the volume of sales they generated. She fought and won approval to promote female inside sales people to outside sales people, pioneering a program that was later replicated across the country. “These women were great sales people,” Faith says. “They just hadn’t been recognized.”

“I’ve always been a catalyst. I like to mentor and empower women and watch them grow,” Faith says. But the leadership’s micro-management culture drove her crazy. “I was all about opportunity and looking for new ideas,” Faith adds. “The management preserved the status quo and limited opportunities and innovation. Ultimately, running into a brick wall took its toll.” She felt that the company’s leadership was unsupportive and unresponsive to the needs of the sales force. “That did it for me.”

“I had always wanted to have my own business with bright, talented, and enthusiastic people. I knew how to run a business, and I had ideas on how to make it grow. In my corporate experience, my clients were primarily small business owners. I listened and learned about their challenges and concerns, strategized with them, made suggestions, and had creative brainstorming sessions on how they could best promote themselves,” Faith recalls. “I met so many clients with unique and creative abilities that weren’t promoting their businesses, and I wanted to help them be successful. I found working with them stimulating and challenging, and a part of my job that I really enjoyed. Now, I see that it was a training ground for my next job.”

It was time to move on. Faith was ready to be her own boss. She had proven herself and believed in herself. The turning point came when she was sitting in a train station reading You Are a Brand by Catherine Kaputa. Faith devoured the book and decided to go out on her own and help businesses be more successful by using the skills she had honed in her corporate job to establish their brands and promote their success. Faith partnered with the best website designers, professional writers, and marketing and promoting gurus she could find. Her first clients were people who knew her from her corporate experience, accepted her in her new role, and hired her to coach them to success, which was very validating.

Throughout her career, Faith created books of quotations and inspirational photos to motivate herself and stay pumped up. “Those quotes inspired me to go for it,” Faith says. “They encouraged me to take risks. They taught me to be my own biggest cheerleader.” Sales turned out to be a great training ground. “I sold myself to myself, and I sold myself to potential clients,” Faith said. Her contacts believed in the “new” Faith and referred her.

Being her own boss was freeing. “The sky was the limit,” Faith says. “I could try things, take risks, and learn on my own. There was endless opportunity, and I was uncovering my untapped talents and skills.” There were some downsides to being on her own. “I’m not an IT person,” Faith confesses. “I had to hire people to do those things, and I would have liked to have been able to do more social media and internet work myself.”

Faith’s new venture was successful immediately. “I was my own boss, I used my ideas and stuck myself out there, out of my comfort zone, and stretched myself at every opportunity,” Faith says.

Faith came from a competitive, goal-driven environment, and while she had excelled in that situation, she wanted to shift gears and make her vision all about her clients’ success. “In my corporate world, I mentored peers and subordinates. Now, I wanted to mentor my clients, help them to fly, come out of their shells, burst out of their insecurities,” Faith says. “I wanted to be in their corner. Often, that’s all they need. I’m there, cheering them on, being their Sherpa. Everyone is different in what inspires them. I empower them so they can go for it.”

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Be the Change

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion

What would you change about the companies where you’ve worked, if you could wave a magic wand? Would you root out a toxic culture? Eliminate a glass ceiling? Seek a fairer pay scale? Confront ageism, sexism, racism, or any other –ism that holds back talented people and protects the status quo?

As you consider your own Fresh Start Success, seize the opportunity to be the change you want to see happen. Maybe you can’t go back and fix the problems at your former company, but you can fix the little corner of the universe under your control. Whether you build a company that is just one person or one hundred people, refuse to accept “same old, same old” as the default. It’s your life, your reinvention—your power to make a difference.

If your reinvention takes you into another organization, look for ways you can bring about positive changes. Even shifts that may seem small to you might make a world of difference to those around you.

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Claim Your Role as Catalyst

by Gail Z. Martin excerpted from Fresh Start Success: Reimagine Your Work, Reinvent Your Life, Re-Ignite Your Passion

Everyone has the power to be a change agent and a catalyst; you just have to acknowledge your own ability to make a difference. Start by becoming mindful about how the organizations you’ve worked for actually functioned. Where were the inefficiencies and redundancies? Who was doing a great job without acknowledgement? What could have been done better, and how could it have been improved? Take those lessons with you to the next role you play—whether it’s within another organization or in a company you start.

Make a conscious decision to build an ethical company—not just by observing the letter of the law, but by maximizing the human potential of your employees, customers, and industry through recognizing and rewarding actions that mentor, empower, and implement new ideas. Resist the comfort zone of default thinking and challenge “the way it’s always been done.” Make your reinvention a Fresh Start Success for everyone involved.

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Filed under Coaching, Gail Z. Martin