Tag Archives: strategy

Seasons and Cycles

By Gail Z. Martin The world around us is a place of seasons and cycles.  Spring, summer, fall and winter come with reassuring regularity.  The moon moves through its phases month after month.  Tides rise and fall with predictability.  We … Continue reading

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Who are your market makers?

By Gail Z. Martin I owe a debt to a friend of mine, Chia-li Chen, for coining the phrase “market makers” (you can listen to her this month on my Shared Dreams podcast at (www.SharedDreamsPodcast.com).  It’s a brilliant phrase, and … Continue reading

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In Murder and Marketing, Intent Counts for Everything

By Gail Z. Martin If you’ve ever watched a detective story on TV, you know that (at least on television), when it comes to murder, it’s not just a matter of figuring out who did the deed, but also determining … Continue reading

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Clear Vision makes the Difference for Online Marketing

By Gail Z. Martin What, specifically, is your vision for your online marketing? If you don’t have clear intentions for your online marketing, it probably isn’t working as hard for you as it could. Online marketing includes your web site, … Continue reading

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Filed under Gail Z. Martin, Marketing, Social Media

Social Media Success Begins with Clear Intention

By Gail Z. Martin When you log onto Facebook for your business, do you have a clear intention in your mind of what you hope to achieve? Without a clear intention, you’re likely to lose your way. Facebook and other … Continue reading

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Filed under Gail Z. Martin, Intentions, Social Media