Good Grief

Sheryl Eldene, MA, MBA

This month is all about transition.  Many transitions need to move through a stage of grief.  What’s the difference between “good grief” and a pity party? As a business decision, I closed my massage practice of 17 years last week. I knew it was the right decision, but I’ve been grieving the loss of my connection to many wonderful people, and my chance to contribute to their lives.

I really wanted to avoid the pity party, but in doing so, I also ignored a very real emotion that was welling up, and I found myself with a lump in my throat that I even tried to imagine was a cold coming on!

“Good Grief” for me this week is self-care:

  1. Crying when I need to
  2. Sleeping when I want to
  3. Staying in meditation as long as I can
  4. Allowing a wound to heal

It made me think, that if I were cut, I’d take care of the wound, keep it clean, keep it safe from any further tearing, and spend very little time in a pity party. I’m learning a lot about good grief.

What resources do you use to give space for grief while honoring your own integrity and intention toward your future?

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Filed under Business Transitions, Inner Coach, Intentions, Personal Transitions, Sheryl Eldene

Getting More from Your Email Newsletter

By Gail Z. Martin

Make sure your email newsletter focuses on reader value rather than hard-sell pitches. Most of your content should provide information and tips, along with a featured offer or event invitation from your company. Avoid sending email newsletters too frequently. Make sure the email won’t bounce by verifying with https://www.zerobounce.net/free-email-verifier/. Most companies do well with a monthly format. Some utilize a very short weekly tip or motivational quote along with one or two brief links to their own products or events.

Engage your reader by making your newsletter interactive. Give them a reason to click on links to see videos, hear audios and read more beyond the short tip that’s posted. Include polls and surveys. Give readers incentive to visit your Facebook page, Twitter feed and blog by mentioning the topics you’ve recently covered or will talk about soon. If you’re promoting an upcoming event, include a link to the event sign-up page. Promoting a “special of the month” product or service? Make sure there’s a “buy now” link handy to make it easy for readers to purchase.

Don’t reprint your press releases in press release format, but do make sure to report your news, awards, upcoming programs, and participating in community and industry events. Make sure to include your own ads for products or events. If you have something big coming up, add a special banner ad to get attention. It’s your newsletter; make it work hard for you.

Excerpted from 30 Days to Online PR and Marketing Success, coming in November from Career Press and available for pre-order now on Amazon!

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Got Your Big Girl Panties Game On?

Sheryl Eldene, MA, MBA

Put on your Big Girl panties and go for the gold. Women often do business “politics” with pull-up diapers and wonder why they aren’t achieving the goals they set out.
I’ve been wondering what the difference is between how men operate in the workplace and how women operate. In my corporate career, the most challenging job I had was managing a group of data entry employees, which were all women. [Of course, they were all women, it was one of the lowest paying jobs at the company!! – but that’s entirely an different discussion.]  The cat fighting for status was brutal and for years I’ve been trying to perceive what makes a team of men different than a team of women. Yes, it can be partly that we’re from Venus and we’ve been trained to listen to our emotions more than those Martians.

One thing I’ve understood from Games your Mother never Taught You, a book I read in the ‘70’s is that men, more often than women have been able to play team sports – football, basketball, soccer, although that that is gradually changing. They learn from that experience to rely on team-mates, that the team wins or the whole team loses and there is praise for the individual that made a game point for the team. They also learn that a single skirmish is just a single skirmish. It is an opportunity to learn more about how this specific game is played – about the opponents strengths and weaknesses. Without that bedrock perspective, a skirmish takes on an entirely new meaning.

For many women, losing a skirmish is devastating, shameful and cause for revenge or escape. When you lose a bid for a position, especially to another woman, or lose a contract to another firm, even one that played “dirty”, or are assigned to work under an incompetent, annoying boss, what do you do? It seems to be a girl’s response to attempt to sabotage the person who got the job you wanted, post nasty stories about the dirty company on your facebook page or blog, and mean gossip talk your new boss. All those responses are responses of a victim acting from a place of powerlessness. Yes, we live in a male dominated society where the male way of doing things and being in the world is the standard, but what is the female standard that we want to create – that acknowledges our access to feelings and visions and proceeds from knowing that we are powerful business women?

What skirmishes in your life have you allowed to derail you and take you out of the game? If those skirmishes were a long time ago, you might be able to see a bigger picture by now. That’s what those Martian boys have that helps them get a different perspective on each skirmish – they are in the game to win, and losing a skirmish can, if you let it, teach you how to play with more skill, more resources, and more power —if we can remember not to sweat the small stuff, and on the journey to our vision, it’s all small stuff, just minor course corrections as we stay on track toward our life passion to those Big Dreams of yours.  (Check out www.onpurposeliving.com for more ideas on how women do and can play the business game.)

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Filed under Business Planning, Image & Identity, Inner Coach, Motivation, Sheryl Eldene, Uncategorized

Business Hoarders Beware!

By Gail Z. Martin

We’ve all seen the reality TV shows about hoarders, people who just can’t throw away anything.  Sadly, their houses are often filled to the ceiling with junk and their lives become more and more constrained by their precious stuff, things they won’t get rid of but can’t actually use.

Professionals theorize that hoarders get some kind of psychological comfort from all their stuff, feeling safe because they have more than they could ever need.  Maybe they were deprived as children; who knows?  In the end, whoever inherits the stuff usually ends up carting it off to the donation bin or the junkyard, because it’s past the point of being useful to anyone.  Hoarding is a waste of time, money, space and things.

Maybe you don’t hoard stuff.  But could you be a business hoarder?  Here’s the profile—if it sounds familiar, you’ve still got time to change your ways!

  • Do you hoard information and connections?  Are you afraid to share tips, make referrals or pass along helpful news?  (Your precious information has a shelf-life.  If you’ve already used it, hanging onto it without sharing guarantees it will be stale and useless then next time you need it, and no one else will benefit from it either.)
  • Do you hoard ideas and opportunities?  If you hear about an opportunity that might benefit someone you know, do you ignore it or pass it along?  How about an idea that you can’t use but that might be useful to someone else?  When you hoard ideas and opportunities, we all lose out, because someone who might have made something out of them may miss a chance to create something of benefit to everyone.
  • Do you hoard help and collaboration?  Some people are so fearful of being taken advantage of that they get paranoid about offering help or working together with others.  Some like to hoard control, refusing to take part in anything where they aren’t the boss.  Both approaches waste personal and professional opportunities for growth and exposure, and make the community that much poorer because of your lack of participation.  Overcome fear and a need for control, and contribute!

It’s an interesting paradox: what gets hoarded ends up being wasted, while what is shared seems to multiply endlessly.  Share information or contacts with someone, and odds are that they’ll not only share with you, but that their sharing will lead you to others who will do the same.  Share ideas and opportunities, and the person who you share with just might offer you a way to participate and benefit, or the outcome of the information you shared might create something that opens up unexpected new horizons.  Share your help and be willing to collaborate, and you can gain a network of friends, contacts and resources that will keep on giving for years.

So conquer your business hoarding tendencies and see what blossoms!

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Never Compromise your Dream

by Sheryl Eldene, MA, MBA

“If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all is left is a compromise.” (Robert Fritz, The Path of Least Resistance).

 In working with the Sweet Spot material, after the background check to determine your strengths, your beliefs, and your life purpose, the next big step is to determine what goal you will work with as you move through the process.

When we allow the “How” to be part of the “What” discussion, we open ourselves to a compromise between what we really want, and what we understand how to create. What if Mother Teresa, as a child was asked “What do you want to be when you grow up?” She might have responded, “I want to be the pope”.

Let’s imagine that her mother, well schooled in the principles of the law of attraction. said, “Great, honey – what is the first step you’d like to take in that direction?” Little Teresa might have asked to attend a Catholic grade school, supported by nuns where she could share the vision of the life dedicated to the church. As she grew, with her eye on serving the Church as Pope, she joined an order that allowed her to serve globally and learn all that would be needed to become Pope. Along the way, she would have learned that the Pope job is reserved for men only, and, she could take on changing the gender attitudes, or she could chose to serve the Catholic Church in a way that pleased her and used her keen talents of working in the church structure and caring for children.

In a difference scenario, her mother might have said “Oh, I’m sorry, dear, you can’t ever be Pope, that’s only for men”. Then little Teresa might have decided to work in a day care, with little kids, since that seems like a compromise between serving God in a global way and being a woman in today’s world.

Yes, this is a highly unlikely scenario, but I ask you, what goals are setting for yourself, simply because you can see the “how” and you are allowing yourself to dumb-down your dreams to meet your current skills, resources, experience, or expectation? If you actually could do, be, or have anything your mind can imagine, what might that be. Chapters on how will come much later. If you try to mix how with what, the result usually is a stalemate, a stuck in what is, and all that is left is a disappointing compromise. Dream Big, it’s your soul’s birthright.

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Simplifying for Success

By Gail Z. Martin

It’s not rocket science, it’s…well…marketing.  So if your marketing plan looks like the details of a space launch, maybe you’re trying too hard.

Oh, I’ve been part of large company marketing roll-outs that have massive strategies and huge hour-by-hour timelines.  That’s OK if you’re truly a huge company mobilizing hundreds or thousands of people for a synchronized launch.  For a solo professional or small company’s marketing needs…not so much.

Many business owners get immobilized by what they perceive as the required effort for a marketing campaign.  If you’re one of those people with the deer-in-the-headlights look when it comes to marketing, I’d like to offer this advice: do a little, and then do a little more.

Start by getting clear about your #1 business goal for this year.  Make it tangible, and make it measurable.  Don’t just say “I want more business,” say “I want to see 25% more revenue.”  Instead of “I want more clients,” say “I want to land 10 new clients who spend an average of $2,000 each.”  See the difference?

Once you’re clear on your goal, hone in on the target audience that will help you achieve that goal.  Be very specific, and get to know their likes, dislikes, their usage habits and their spending patterns—create a very detailed picture of your ideal client.  Make sure that you also figure out what your ideal prospect really, really needs, and what problem he or she thinks is urgent to solve.  That will help you craft your message.

Once you know your #1 goal and your ideal client, your first marketing effort should be to figure out where those ideal prospects are already congregating, what they’re reading and listening to, what clubs they’re joining, what events they’re attending—you get the picture.  Now put yourself in front of your ideal prospects where they’re already gathering, and communicate the message that you have what they need to solve their big problem.  That’s the heart of effective marketing, in a nutshell.

Complicated? Not really.  People often make marketing more complex than it needs to be because they’ve skipped steps one and two and they begin thrashing around, sending out messages hither and yon because they don’t know where to find their ideal prospects, or they secretly believe everyone is a potential customer (they’re not).

If you’re feeling overwhelmed at the very idea of marketing, back up, breathe deeply, and simplify.  You’ll be glad you did! If you need help, you can click this link to get support from a business expert.

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Filed under Business Planning, Gail Z. Martin

One Day at a Time Marketing

By Gail Z. Martin

I’m a big believer in having a marketing plan, especially when it comes to being clear on your number one goal and your key target audience.  It’s also important to have a vision for where you want your company to go, so that your marketing can help you build toward that dream.  Being clear on the big picture is important so that you can make sure your efforts are all building toward a common end point.

But in other ways, marketing is a one-day-at-a-time activity.

When you attend a marketing event and chat with the people you meet, you’re making a marketing impact.  The same is true when you send out an email, write a newsletter, or make posts on social media.  Yes, your message should align with your big-picture goal.  But at the same time, at a grassroots level, your marketing adjusts with the needs of each person you talk with or interact with online. Attending events like SEO conferences can give you fresh insights and tactics that help you adjust and enhance your marketing strategy. You can find more about how SEO conferences can boost your strategy at https://enterpriseleague.com/blog/seo-conferences-can-boost-your-strategy/.

You’ve got to keep your balance between now and later in order for marketing to do its best work.  Without keeping your eye on the long-term goal, you’ll never get where you want to go.  At the same time, achieving that goal will come as the result of the accumulation of day-to-day achievements, messages, connections and proposals.

Planning is important, but a single day can upend the best of plans.  A major announcement by a large company in your industry can completely change the playing field.  Natural disasters can wreck supply and distribution lines, manufacturing facilities, or retail outlets, forcing you to re-think what you say and how you say it—and whether you can deliver your product at all.  A scandal or crisis can hijack your news cycle, or, if it’s your crisis, completely derail your marketing message.  What a difference a day makes!

On the plus side, inspiration strikes when it will, not according to plan.  Tomorrow might be the say you get your million-dollar idea, or an insight into a brilliant marketing approach.  On any given day, you might meet a new client who places a huge order, discover an amazing new online marketing tool, or find a new supplier who can make magic happen.  So make your plans, but be open because marketing is always a day-to-day adventure!

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Filed under Gail Z. Martin, Marketing

Decluttering Your Marketing

By Gail Z. Martin

You hear all about organizing your office and your closets, but when’s the last time you decluttered your marketing?

Over time, many businesses hang on to marketing strategies that they’ve outgrown or stick with advertising contracts long past their usefulness. Like the clothes in the back of your closet that don’t fit and are out of style, marketing clutter ties up space that could be working harder for you. Not only that, but outdated marketing probably isn’t representing your business at its best and might be giving an outdated impression of your services. For businesses in creative fields like architecture, embracing tailored architects marketing can refresh your approach and ensure your brand reflects the quality and innovation you offer. Similarly, if you’re operating an arkansas s corporation, updating your marketing strategy could be a key factor in staying competitive and aligned with your business goals. And if you have a cbd business that needs an effective advertising strategy, then you may trust the experts from client verge cbd advertising agency to do the job for you. If you want to offer the best-in-class service over email, then you should invest in Outlook email analysis.

How do you begin by declutter your marketing?

Start off with a check-up on your top business goals.  Make sure that they’re in line with your current vision for the future.  Now think about who the best audience is to help you reach those goals.  Which of your marketing actions are helping you reach that audience with an up-to-date message?  Those are the actions to keep.  If you have other marketing that is no longer serving your goals, save time and money by canceling those actions and reassigning the effort and budget to more productive activities. Seek 3d rendering services from https://www.fuseanimation.com/what-are-interactive-graphics/ to help boost the quality of images and videos of your marketing content.

Now think about any marketing actions that may cost more than they’re worth.  Look hard at special events, which can be a huge waste of staff time.  For example, do you know how many hours it really takes to put on your annual golf tournament?  How much are those staff hours worth in dollars?  Does you break even in the amount of new business gained from the tournament?  If not, it might be smart to retire the event and look for a new outreach.  The same is true from tradeshows that you’ve been attending year after year.  Do a cost/benefit analysis to see if the event is earning its keep. Alternatively, you could use an ai video generator from image data to create promotional videos with minimal staff time, offering a more efficient and cost-effective outreach strategy.

Get rid of brochures with outdated addresses, business cards without email addresses or with incorrect phone numbers, and product information that is not longer current.  Pitch out-of-date photos, video cassettes, audio cassettes and old trade show booth materials that don’t represent the modern version of your business.  Purge your files of multiple copies of magazines and ditch old clipping files except for a few big national placements.  Free up space on your hard disk by purging old client files, especially audio, video and photo files that slow down your system.

Start off the Fall with a clean slate by decluttering your marketing, and watch your results soar!

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Filed under Gail Z. Martin, Marketing

Take it Out of High Gear

By Gail Z. Martin

How much time did you spend relaxing this summer?

Many entrepreneurs—in fact, I’d say most of us—get so busy building our businesses that we forget to take time off to nurture our souls.

The dog days of August are a good time to kick back for a few days and schedule yourself some free time.  You’ll be surprised at the payoff.

Busy people tend to look at downtime as a loss or a waste.  Nothing could be further from the truth.  Downtime can be incredibly productive, but in a different way from the daily grind.  Here’s how I reap value from my downtime.

  • Strengthen your base.  Our jobs take a toll on our families, between long hours, travel schedules and distracted attention.  Use your downtime to nurture your bonds with the people you love most by switching off and unplugging to give them total attention.
  • Dream, vision and fantasize.  Are you too busy to daydream?  If so, you’re cheating yourself.  Skipping sleep?  You may be missing out on some of your brain’s best ideas.  I find then when I step away from the full-court press of daily business, I start to be aware of more intuitive things like ideas, connections, and possibilities.  When I relax, my subconscious kicks in and gives me my best ideas.  The same is true when we get deep, REM sleep.
  • Renew and restore.  No resource on Earth can give continually without taking in nutrition.  Your work requires physical and psychic energy that creates an enormous drain.  Without time to relax, renew and restore, you will eventually deplete your reserves.  How do you restore yourself?  Everyone is different, but I love periods of silence, good books, permission to do absolutely nothing for a while, good food, and the company of people I love.  Other people like to hike, dance the night away or do other activities.  Just make sure whatever you pick leaves you feeling renewed and restored and not just tired.

Give yourself permission to unplug and see the difference in yourself and your business!

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Filed under Gail Z. Martin, Personal Transitions

Low Hanging Fruit

Sheryl Eldene, MA, MBA

I live in the Northwest where we have lots of wild (annoying) Himalayan Blackberries. While I was walking the other day, I spotted a large, juicy, very ripe berry about eight inches off the ground. As I was reaching for it, already salivating with anticipation, a picture from a few years ago flashed in my mind.

I used to have a loyal Beautiful Abyssinian cat that would follow me around.  I just adored him and loved hanging around outside with his company. One day, I was picking blackberries in the field next to our house, and he backed up and sprayed everything his little sprayer could reach. With that picture in my head, I decided to leave that low hanging fruit right where it grew, thank you very much.

It made me think about the recommendation that we hear so often to pick the low hanging fruit first. Yes, it is the easiest to get to, takes the least energy, but is that really the best use of time?

Had Bill Gates chosen to pick the low hanging fruit, he probably would still be picking easy fruit, and wondering where his Big Dream disappeared to. What are the visions that you have that require you to stretch? Maybe that would be more fun, taste sweeter, and support your business better that the easy target?

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Filed under Business Planning, Motivation, Passion & Potential, Sheryl Eldene