Tag Archives: sales

Who are your market makers?

By Gail Z. Martin I owe a debt to a friend of mine, Chia-li Chen, for coining the phrase “market makers” (you can listen to her this month on my Shared Dreams podcast at (www.SharedDreamsPodcast.com).  It’s a brilliant phrase, and … Continue reading

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Filed under Gail Z. Martin, Marketing, Strategy

In Murder and Marketing, Intent Counts for Everything

By Gail Z. Martin If you’ve ever watched a detective story on TV, you know that (at least on television), when it comes to murder, it’s not just a matter of figuring out who did the deed, but also determining … Continue reading

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Does Your Web Site Have 20/20 Vision?

By Gail Z. Martin Does your web site have a clear focus on communicating with your ideal client, or is your focus a little fuzzy? Can you see your statement of intention in your web site—its design, content, and wording? … Continue reading

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Filed under Gail Z. Martin, Marketing, Sales

Social Media Success Begins with Clear Intention

By Gail Z. Martin When you log onto Facebook for your business, do you have a clear intention in your mind of what you hope to achieve? Without a clear intention, you’re likely to lose your way. Facebook and other … Continue reading

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Filed under Gail Z. Martin, Intentions, Social Media