Category Archives: Business Planning

Spring Happened—Did You Notice?

By Gail Z. Martin

We’ve had an indecisive spring this year: hot one day, cold the next.  But finally, the leaves are out, the grass is green, and the flowers are blooming.  We humans might be confused about how to dress for the weather, but Mother Earth, as usual, turns out in style.

I am always grateful for spring; not just because it is the end to winter, but because it reminds me that life is full of new beginnings.  The dry leaves, dead grass and wilted flowers from last autumn and summer have miraculously become new again.

That’s important, because we all need renewal.  There are plenty of places in my life still filled with dry leaves, dead grass and wilted flowers from seasons long past, and where I haven’t welcomed the new beginning of spring.  I’m working on it, but every time I think I’ve gotten all the mental crabgrass, I turn around and there’s another patch, waiting to be weeded.

What does spring look like in your life?  Maybe it’s a new start for your business, a new exciting project, or a new relationship.  Maybe it’s recommitting to an exercise program, a goal, or a dream.  Maybe it’s the courage to burst forth in blossom after a long winter.

If you’ve still got winter in your soul, perhaps a dose of spring is just what you need.  Begin with gratitude, frame an intention of what you would like to see happen, and turn your intention into action.  Small steps in the right direction are perfectly acceptable.

Embrace spring, and see what a difference it makes!

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Filed under Business Planning, Gail Z. Martin

A Cart of Your Own

By Gail Z. Martin

Now that you’ve decided on how to accept payments, it’s time to shop for shopping cart programs.

Online carts vary tremendously in cost, ease of use, and flexibility. Ideally, you want a program that has capacity for you to grow without being prohibitively expensive for your transaction volume.

OneShoppingCart.com is a program popular for its user-friendly attributes. There are many other programs to choose from; just be sure to investigate cost and capabilities before investing.

At a minimum, an online shopping program should enable you to do the following:

  • Accept some form of online payment (ideally, several types of credit cards plus PayPal or a similar online money transfer program)
  • Offer a variety of products
  • Set prices and edit descriptions for your products
  • Deliver your downloadable products as part of the purchase process
  • Notify you via email when a purchase has been made
  • Track applicable sales tax

In addition to the basic functions, you’ll find it helpful if your cart can also:

  • Handle multiple payments (enabling you to offer payment plans)
  • Accept “affiliates”–resellers who promote your products in exchange for a percentage of sales
  • Create autoresponders to continue the conversation with buyers by offering follow up messages via email
  • Provide you with options for how your “buy” link is presented and how your digital products are delivered
  • Create coupon/discount codes

Many template programs, such as Citymax, come with their own shopping cart functionality. While convenient, these programs often have limited capabilities. If you outgrow the template program and want to change your Web hosting, you’ll also have to rebuild your shopping cart. These built-in programs often do not offer enhanced capabilities such as the ability to accept affiliates or process payment plans. Think ahead to determine what range of functions will best serve your business over the next few years.

(Excerpted from the brand new book 30 Days to Online PR and Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linked In and Blogging to Grab Headlines and Get Clients by Gail Z. Martin)

“Like” my 30 Day Results Guide page on Facebook and enter for a chance to win a grand prize worth $497! 30 Day Results Guide – https://on.fb.me/sDMf1R

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The Magic of Setting Intentions

By Gail Z. Martin

My co-blogger Sheryl Eldene really woke me up when we were talking about setting intentions and she suggested setting them daily or even hourly, not just big life goals.

Wow.  That’s so simple, and so powerful—but it never occurred to me until Sheryl mentioned it.

Now, I do it all the time, and I find it makes a tremendous difference in how my days go.  I wake up and set an intention for the day, and it changes everything.  Maybe I have a challenging schedule.  Instead of thinking, “Wow, today’s going to be grueling”, I now set an intention, “Even though it’s busy, I intend to have a clam, productive day.”  It helps reduce the stress level, and makes my perception of the day much more positive.

Hourly intentions help, too.  If I have a meeting with someone who can be challenging, I don’t waste time dreading it.  Instead, I set an intention: “I intend to keep this meeting calm and stay on track, diffusing tension and achieving a win-win.”  It’s amazing how it changes everything!

I usually also try to set intentions for the week.  That’s a little harder, because so many variables can arise, but with an intention stated, it’s easier to stay on track.  An intention is not a to-do list, so it’s not just a list of what you “intend” to accomplish!  Rather, I set a weekly intention of making sure I get the most important tasks done well, refuse to stress about what doesn’t get done, and remain calm and positive to those around me.  I’m certainly not perfect and setting an intention doesn’t mean I’m never stressed or grouchy, but it’s amazing how many fewer rough patches there are when you program your mind with a positive intention.

There’s nothing wrong with setting long-term intentions, but it’s harder for us to stay out track with things that extend far into the future.  Why not break your yearly intentions down into intentions by day, week, month and see what happens?  After all, if we live out our intentions on a daily basis, the days add up!

Give it a try and see how it makes a change in your outlook!

“Like” my 30 Day Results Guide page on Facebook and enter for a chance to win a grand prize worth $497! 30 Day Results Guide – https://on.fb.me/sDMf1R

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Filed under Business Planning, Gail Z. Martin

First, Show Me the Money

By Gail Z. Martin

Before you commit to any shopping cart program, think about what you need from your cart. How will you accept payment?

First, determine whether your volume of transactions justifies having a merchant account. A merchant account enables you to take credit cards directly over the Web. Without a merchant account or an intermediary service, you won’t be able to do business over the Internet, since you can’t accept cash or checks.

You can create a merchant account through your bank or though one of the many services that specialize in credit card sales. Merchant accounts usually enable subscribers to rent/purchase a wireless credit card reader. This makes it possible for you to accept credit cards during in- person events as well as through your online shopping cart. On the down side, traditional merchant accounts are expensive, charging a monthly fee and a per-transaction surcharge that may exceed the sales of a beginning retailer.

Square is an alternative to the traditional merchant account. Square is free to join (www.Squareup.com). As of the writing of this book, the Square credit card reader is also free. Square provides a small card reader that’s the size of a postage stamp with a plug to connect to a smart phone through the headphones jack. The Square app can be downloaded for free from iTunes or from the Square Web site. Instead of a monthly fee, Square charges a low per-transaction fee. It also provides the ability to accept a credit card number without swiping the card through the card reader. Square charges a slightly higher per-transaction fee for cards that are keyed in instead of swiped through. Square provides a very viable alternative for companies that have a relatively low transaction volume or that may not use a card reader every month. It’s easy to use, secure, and at the time of this writing, works anywhere within the continental U.S. (Square says they are working to make Canadian and other international transactions available soon.) To use Square, the merchant have either a smart phone or a tablet PC (like an iPad) and have access to secure WiFi. These wooden spools are versatile items that can be used in various DIY projects, from garden tables to bookshelves. Or, they can be used for their original purpose – storing long lengths of wire or rope. Grab these and let your creativity flow!

If you are new to online commerce, you may want to begin with PayPal. PayPal is an online service that allows you to accept credit card payments without requiring you to have a merchant account. Instead, PayPal creates a buffer between the merchant and the buyer, safeguarding the purchaser’s card information. The buyer creates an account that stores his/her card information. Using the PayPal interface, a buyer can purchase by using the email address linked to the account.

However, buyers can only pay with PayPal if the merchant is also signed up with the service. And, merchants can only get paid if their intended buyer is a PayPal user. It is also possible for a PayPal user to pay directly from a bank account, and payments can be direct deposited into the merchant’s bank account. PayPal is free to buyers but charges a transaction fee for sellers.

(Excerpted from the brand new book 30 Days to Online PR and Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, Linked In and Blogging to Grab Headlines and Get Clients by Gail Z. Martin)

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Got Your Big Girl Panties Game On?

Sheryl Eldene, MA, MBA

Put on your Big Girl panties and go for the gold. Women often do business “politics” with pull-up diapers and wonder why they aren’t achieving the goals they set out.
I’ve been wondering what the difference is between how men operate in the workplace and how women operate. In my corporate career, the most challenging job I had was managing a group of data entry employees, which were all women. [Of course, they were all women, it was one of the lowest paying jobs at the company!! – but that’s entirely an different discussion.]  The cat fighting for status was brutal and for years I’ve been trying to perceive what makes a team of men different than a team of women. Yes, it can be partly that we’re from Venus and we’ve been trained to listen to our emotions more than those Martians.

One thing I’ve understood from Games your Mother never Taught You, a book I read in the ‘70’s is that men, more often than women have been able to play team sports – football, basketball, soccer, although that that is gradually changing. They learn from that experience to rely on team-mates, that the team wins or the whole team loses and there is praise for the individual that made a game point for the team. They also learn that a single skirmish is just a single skirmish. It is an opportunity to learn more about how this specific game is played – about the opponents strengths and weaknesses. Without that bedrock perspective, a skirmish takes on an entirely new meaning.

For many women, losing a skirmish is devastating, shameful and cause for revenge or escape. When you lose a bid for a position, especially to another woman, or lose a contract to another firm, even one that played “dirty”, or are assigned to work under an incompetent, annoying boss, what do you do? It seems to be a girl’s response to attempt to sabotage the person who got the job you wanted, post nasty stories about the dirty company on your facebook page or blog, and mean gossip talk your new boss. All those responses are responses of a victim acting from a place of powerlessness. Yes, we live in a male dominated society where the male way of doing things and being in the world is the standard, but what is the female standard that we want to create – that acknowledges our access to feelings and visions and proceeds from knowing that we are powerful business women?

What skirmishes in your life have you allowed to derail you and take you out of the game? If those skirmishes were a long time ago, you might be able to see a bigger picture by now. That’s what those Martian boys have that helps them get a different perspective on each skirmish – they are in the game to win, and losing a skirmish can, if you let it, teach you how to play with more skill, more resources, and more power —if we can remember not to sweat the small stuff, and on the journey to our vision, it’s all small stuff, just minor course corrections as we stay on track toward our life passion to those Big Dreams of yours.  (Check out www.onpurposeliving.com for more ideas on how women do and can play the business game.)

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Filed under Business Planning, Image & Identity, Inner Coach, Motivation, Sheryl Eldene, Uncategorized

Simplifying for Success

By Gail Z. Martin

It’s not rocket science, it’s…well…marketing.  So if your marketing plan looks like the details of a space launch, maybe you’re trying too hard.

Oh, I’ve been part of large company marketing roll-outs that have massive strategies and huge hour-by-hour timelines.  That’s OK if you’re truly a huge company mobilizing hundreds or thousands of people for a synchronized launch.  For a solo professional or small company’s marketing needs…not so much.

Many business owners get immobilized by what they perceive as the required effort for a marketing campaign.  If you’re one of those people with the deer-in-the-headlights look when it comes to marketing, I’d like to offer this advice: do a little, and then do a little more.

Start by getting clear about your #1 business goal for this year.  Make it tangible, and make it measurable.  Don’t just say “I want more business,” say “I want to see 25% more revenue.”  Instead of “I want more clients,” say “I want to land 10 new clients who spend an average of $2,000 each.”  See the difference?

Once you’re clear on your goal, hone in on the target audience that will help you achieve that goal.  Be very specific, and get to know their likes, dislikes, their usage habits and their spending patterns—create a very detailed picture of your ideal client.  Make sure that you also figure out what your ideal prospect really, really needs, and what problem he or she thinks is urgent to solve.  That will help you craft your message.

Once you know your #1 goal and your ideal client, your first marketing effort should be to figure out where those ideal prospects are already congregating, what they’re reading and listening to, what clubs they’re joining, what events they’re attending—you get the picture.  Now put yourself in front of your ideal prospects where they’re already gathering, and communicate the message that you have what they need to solve their big problem.  That’s the heart of effective marketing, in a nutshell.

Complicated? Not really.  People often make marketing more complex than it needs to be because they’ve skipped steps one and two and they begin thrashing around, sending out messages hither and yon because they don’t know where to find their ideal prospects, or they secretly believe everyone is a potential customer (they’re not).

If you’re feeling overwhelmed at the very idea of marketing, back up, breathe deeply, and simplify.  You’ll be glad you did! If you need help, you can click this link to get support from a business expert.

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Low Hanging Fruit

Sheryl Eldene, MA, MBA

I live in the Northwest where we have lots of wild (annoying) Himalayan Blackberries. While I was walking the other day, I spotted a large, juicy, very ripe berry about eight inches off the ground. As I was reaching for it, already salivating with anticipation, a picture from a few years ago flashed in my mind.

I used to have a loyal Beautiful Abyssinian cat that would follow me around.  I just adored him and loved hanging around outside with his company. One day, I was picking blackberries in the field next to our house, and he backed up and sprayed everything his little sprayer could reach. With that picture in my head, I decided to leave that low hanging fruit right where it grew, thank you very much.

It made me think about the recommendation that we hear so often to pick the low hanging fruit first. Yes, it is the easiest to get to, takes the least energy, but is that really the best use of time?

Had Bill Gates chosen to pick the low hanging fruit, he probably would still be picking easy fruit, and wondering where his Big Dream disappeared to. What are the visions that you have that require you to stretch? Maybe that would be more fun, taste sweeter, and support your business better that the easy target?

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Filed under Business Planning, Motivation, Passion & Potential, Sheryl Eldene

Too Busy for Opportunities

By Gail Z. Martin

Opportunities are the life-blood of entrepreneurship. Yet sometimes, we work ourselves into situations where we are too busy to seize opportunities that fall into our laps. I was talking with a client who had several tremendous opportunities sitting in front of him—introductions to large potential clients, chances to build a profitable downstream of sales, and ideas to lock in substantial passive revenue, including the implementation of an automated payroll system with the help of professionals. He knew he should be pursuing all of these opportunities, but he was just too busy with the day-to-day operations to get to it.

Busy is good—except when it makes you sell yourself short.

Whether your challenge is finding the time to market your company or clearing room on your calendar to land a new business deal, you’re shortchanging yourself if you aren’t putting your priority where it belongs—on the things only you can do.

Entrepreneurs hate to delegate.  We’re a hands-on bunch, and because that worked in the early start-up days, we hesitate to let go of the reins as the company grows.  But when you become the bottleneck in your own company, you slow the growth that you can attain.  When you realize that opportunities are slipping out of your grasp, it’s time to delegate.

Does that mean hiring full-time staff?  Not necessarily.  Today’s economy offers a wealth of highly skilled contract workers who can work in-office or virtually.  Figure out the number of hours it takes you to do a job that isn’t the best use of your time (like filing, filling out forms, doing research, updating databases, updating your web site, etc.)  Factor in some extra time at first for your new hire to get up to speed, and make sure to allot some of your own time for educating and handing off the task.  Failure to fully explain what to do and what is expected is a recipe for failure.

Is it scary to hand off tasks to others?  Yes, at first.  Will mistakes be made?  Probably—but you make mistakes yourself, and you’re likely to make more of them when you’re stretched thin.  Soon your new system will be working so well you won’t know how you functioned without it.  Not only does it free up time for you to pursue opportunities, but as those opportunities land, you’ll have more projects and more work for your new team to help with.

Free yourself by learning to delegate and watch opportunities turn into reality.

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Filed under Business Planning, Business Transitions, Gail Z. Martin

Got a Backbone?

Sheryl Eldene, MA, MBA

Remember those cute minnows swirling around Gail’s feet yesterday? They have intact backbones and really aren’t succeeding. Neither are the jellyfish stranded on the sand in the outgoing tide. Many people understand that BACKBONE, will, drive, Hard Work and discipline are critical to success.

As we look at obstacles to business success, consider the obstacle of no WISHBONE – no time to set vision, create focus and intention. Yes, we talk about annually an quarterly stepping back to create vision and specific strategies, but have you considered bringiing that practice into the month, the week, the day, or even the next hour?  Setting vision for the day or the hour, is more like setting your intention for this day to be _______(productive, nurturing, energized, giving, fulfilling – fill in the blank) and holding that intention as you take on your action steps for that day.

What I see happening so often, is sitting down at my desk, with a carefully prepared list of action steps that may or may not match my strategy, then working very HARD with all my drive, will, discipline until my neck hurts, I’m cranky and I know, from my work on professional burn-out, that I’m on my way down that path, fighting the tide and finally ending up as food for the big players. [OK, that’s a little dramatice, but you get the point].

To bring joy, success, as well as long term contribution in my field, I engage both bones. Here’s my check list:

  • Is what I’m about to do consistent with my intention for the day?
  • Is what I’m about to do consistent with my strategy for the quarter?
  • Do I have the energy to do this with my full attention and my full heart?
  • Can I do this from a place of power and energy, or from a place of just surviving?

No to any one of these questions may suggest that I’m driving and striving, just like those little minnows and maybe I’ll still be fighting the ocean when the day is done.  As you look at what obstacles may be limiting your success, consider the marriage of both your will and your self-discipline (BACKBONE) with your visioning, your intentions, and your heart (WISHBONE). This is the essence of linking the Law of Attraction to the Law of Action – and that marriage real Olympic Gold.

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Filed under Business Planning, Dreams, Intentions, Sheryl Eldene, Strategy, Uncategorized

There are No Loopholes in Intention

Sheryl Eldene, MA, MBA

One of the Laws of Attraction that I attend to is the awareness that wherever I put my attention, I’m also placing my energy and thereby, my power. I also know that any words that I speak are filled with my energy and become powerful in my life. Since I know there are are no loopholes, no way around this law, I was shocked to hear what came out of my own mouth this morning as I looked at the scales – which haven’t moved in a month or so – and said “I just can’t lose this weight, what’s wrong with me, anyway”.

Based on this Law of Attraction, I just set in motion a self fulfilling prophecy.

 OH RATS!!

I’m also the strengths based coach, so taking energy to discover what is wrong with me, might not be the best use of my focus. Here are my notes-to-self that I thought you might appreciate, too:

  1. What has actually improved over the last month that represents my real priority?
  2. What strengths do I have that will support my intention to be heathly and smaller?
  3. Assuming, I’ve been living On Purpose, what has the purpose of the past month been?
  4. What is the intention for this month?
  5. What is the one thing I desire independence from and what is the one dream I desire to celebrate at the end of July?

OK, world, here are my answers:

  1. What has improved? I’ve added walking regularly to my habits and am beginning to feel more energy.
  2. What are my strengths? My strength this month is my loyalty to the health of my puppy, who needs to walk every day.
  3. My true purpose? My true purpose for this last month has been to adapt to Sammy, and to survive getting up a couple times in the night to let him visit his favorite puppy-pee places.
  4. My intention for this month is to keep my focus on my business, to continue healthy walks, to find a way to be alpha dog while protecting the puppyhood of His Littleness.
  5. I want independence from a preconceived idea of how my body wants to return to health and vitality and I want to celebrate comfortably zipping up my favorite shorts.

As we move into a new month, and the third quarter of the year, remember, there are no loopholes in the link between your intentions and your results.  Thoughts and words are things – chose the good ones.

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Filed under Business Planning, Dreams, Intentions, Motivation, Sheryl Eldene, Strategy