Category Archives: Guest Blogger

by | October 30, 2012 · 9:29 am

Answers To The Business Growth Questions You’ve Been Asking

By Terri Levine

Every day I get asked questions on my blog, when speaking with clients, on webinars and teleseminars and at speaking events. For the past few months I’ve collected the top questions and today I am going to reveal the answers to those questions.

Question: How do I get people to buy my products/services?

Answer: You can have great products and services and even have a great market but if not enough people are buying you are in trouble. You must have a sales message that communicates a strong reason with a lot of benefits so that buyers persuade themselves to purchase from you.

This means you need to capture the interest of potential buyers and keep their interest long enough so that they can see the benefits of what you are offering. Your product or services needs to make their life or business better and when you tie a guarantee to your product/service as well as an incentive for investing right then, that is how a sale is made.

You can use this process with direct mail as well as the internet or by combining both methods, which is the method I personally prefer.

Question: Should I use a printed brochure?

Answer: You need to use your website as your online brochure yet I also like printed brochures because they do convey information about your business for people who like to hold something in their hands. Brochures are inexpensive to print and can be handed out and also mailed. Ads can be placed asking encouraging people to ask for more information and brochures can then be sent as follow up pieces.

Be sure brochures fit into business envelopes and don’t make them expensive. No need to spend a lot of money on color. They are inexpensive direct response pieces. If you have a facility or sales people be sure they get handed out.

Most important a brochure needs to have a tear off reply card or a toll free number to call with a very specific discounted offer right in the brochure. It is a sales tool so use it that way.

My favorite form of brochure is a DVD. If you have a facility this should be playing on a continuous loop in your waiting area. If you don’t have a location use it at trade shows or mail them to pre qualified customers then follow up with a phone call.

Question: How do I get free publicity?

Answer: You want to create relationships with local press in your field. If you are a business find the editors and writers of business publications for example. Connect with owners of newspapers, radio stations and magazines.

Every month send out a press release solving a problem that is being talked about in the news. Then call the publication and pitch your story in 30 seconds.

When you get something published in a paper or appear on radio or TV, let your current and former customers know.

Be sure to pitch the right department. If you are an career expert don’t pitch the sports department. Pitch the editor in the right department. Always have a headline that catches attention, too.

Free publicity might not bring you cash but it does give you name recognition and credibility. It works in conjunction with your paid advertising.

Question: Should I send out an Ezine?

Answer: It is so fast and easy to send out an ezine and also inexpensive that not taking advantage of this strategy is a big mistake. Publishing your own ezine (on line newsletter) is a great way to educate and inform prospects and customers and to also make special offers to them.

An ezine can be one to two pages and can be sent monthly. It’s a way of keeping in touch and sharing your expertise with prospects and customers as well as a way to have prospects sign up and become part of your database to receive your ezine.

Ezines are a great way to make you and your company an authority and nowadays can be done with desktop publishing and look great. Just be sure you use your newsletter to teach and educate first and foremost.

Question: What is your top tool for getting more clients?

Answer: By far my favorite marketing tool is information seminars. Whether you do these live or through teleclasses and webinars this is the best way to share your company’s expertise with potential clients. I recommend inviting current customers and their friends as well.

The agenda for the event is always the same. Start with information about the topic. Give a lot of information so that people clearly see you as the expert. Then offer specific advice sessions to those who are interested. The event has to be about your audience and how you can benefit them. Don’t sell outright at the event. Instead sort, sift and separate and have the people who are seriously interested set up private sessions to demo what you are selling.

There you go, the answers to the top questions I get! I hope you got benefit from hearing the questions that are raised and how I have answered them.

 

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by | October 23, 2012 · 9:22 am

A Bird in Hand

By Valerie Sheppard

As I engage in spiritual transformation discussions with my clients, workshop participants, and members of my Heartful Awakening Circle online community (www.HeartfulAwakenings.com) who are making choices to have more of what they want in their lives, I am noticing a trend.  It’s one that feels prudent and wise on the surface, but detrimental when you get to the ‘deepest intent’ that underlies that.

The troublesome aspects of life today are forcing many into total upheaval.  Relationships, jobs, finances and lifestyles are all in a state of flux, and many weighing options to take their experiences to new levels of fulfillment and security.  As they do so, an ages-old proverb appears to be coming into play, and it might be hurting all of us.

A bird in the hand is worth (better than) two in the bush

Sources like Wise Geek.com and Phrases.org agree this proverb is saying that you’re likely to be better off by sticking with something you already have, rather than pursuing something you may never get.  The warning is that if you pass up a sure-thing (the thing you already have/know) to go for something that might be better, you may end up without both.

There are several accounts as to the origin of the proverb, some dating back to the 13th century, including that it comes from medieval falconry where the bird in your hand was the means to getting the two in the bush.  In this case, without the larger and skilled predator skills of the falcon, one wouldn’t be able to eat the smaller birds in the bush for dinner.  Perhaps you gained this wisdom when you read Aesop’s Fable of The Hawk and the Nightingale, in which a Hawk tells its nightingale prey as the latter begs to be released,  ”I’d be crazy to release a bird I’ve already caught in favor of birds I don’t even yet see.” There is even a Biblical reference from 1382:  Ecclesiastes IX – A living dog is better than a dead lion.

Regardless the proverb sounds like a lesson in the wise use of resources.  However, it’s putting a nice “useful” cover on a base emotion of fear, and on scarcity, lack, and limitation beliefs that prevent us from trusting ourselves and taking greater risks to experience our higher good. 

I’m recalling a particular apparatus on a ropes course at California’s renowned Challenge U, one of my favorite experiential learning facilities.   On this apparatus, you’re walking a tight-rope some 40-feet in the sky.  As you traverse the rope with your feet, you are using your arms to balance yourself on individual ropes hanging above your head.  These upper ropes are spaced just far enough apart, that you have to let go of one to grab the next one!  So each step along the way, you have to dangle out there in mid-air for a millisecond holding onto nothing before you can reach the next rope. [You are wearing top-notch safety gear of course, including helmet, safety harness, and gloves, and you’re being guided by one of Challenge U’s expert coaches.]  While there are other apparatus in the ropes part of Challenge U’s tools, this particular experience helps one feel what it’s like to be in the void while going toward a goal. The idea is to help people learn to feel the fear, and keep going anyway.

This is the heart of Courage, Faith and Trust. 

There are times when the bird in hand is practically killing us, and still we won’t put it down until something better is right at hand.  We probably all know at least one person who hates their job, but stays anyway, just for the money; a couple who stays married long after the relationship is over solely “for the kids” or the financial security; people who won’t risk going for something they dream about because they’re not sure they can make it.

I certainly have been there.  Before I left my last corporate job in 2006, I was “grinning and bearing it” long after I knew I was unhappy.  When I stepped into my radical sabbatical, I felt fear of loss, lack and limitation at a deep level.  It wasn’t easy leaving my corporate salary and business comfort zones.  This proverb came up many times. But in the end, I chose to step out anyway.

We’re in a time of massive shifts in the Universe.  The New Age of Enlightenment is upon us, and the energies it’s bringing are about destruction of the old, outdated, no-longer-serving-us aspects of our consciousness to make way for Truth.  Now, perhaps more than ever before, each of us is being supported to step into the void in order to claim higher ground.  But instead of stepping out in Faith, many are locked in fear and “hanging in there” with energetic vibrations that are holding them back.

I believe the struggles we’re seeing around the world are about coming out of this stasis.  More of us have to be willing to step into and learn to thrive in the void if we are to truly shift the vibration of social consciousness.  We must learn to be listen to the signs along the way screaming NO!, it’s time to leave, exit, release, drop, or whatever form of not-doing- it-anymore fits.

We must have the Courage, Faith and Trust to answer the call to leave before
the something better comes along if we truly want to live our most vibrant lives.

Perhaps our various forecasts of the future have numbed and misguided us.  Humankind’s ability to “predict” weather patterns, revenue, stock performance, life expectancies, prices, unemployment, purchasing, political races, etc. may be teaching us to look too long before we leap.   When we wait for the exact right moment to make change happen in our lives we miss the greater gift that comes from the willingness to dance with the questions and experience the fear as we choose to move forward anyway.

We must make peace with the unknown, and see our ‘Bird in Hand’ dilemmas as calls from the Soul to step into the void and feel safe! 

We’re always in some form of the unknown.  We can only know so much about how things are going to play out, and even in the midst of our sophisticated systems for projecting and predicting, we still get it wrong.  It feels more important to be at peace without knowing.

In the NOT knowing, we’re actually at our most flexible point.
In the NOT knowing, we’re open to more possibilities and in the possibilities,
there are more opportunities for triumph.  

Here’s your call to action:  Look at where you are “hanging in there,” or “grinning and bearing it” through what is not serving you, believing it’s your proverbial Bird in Hand.  Go into the fear that is keeping you from acting in your own best interest and make peace with whatever is causing it.  As the fear subsides, instead of waiting to see what will happen if you let go, perhaps it’s time to let go first, and then keep your heart open for the possibilities that you’ve just created!

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by | October 16, 2012 · 9:20 am

Is Laughter the Best Medicine?

By Valerie Sheppard

Today I enjoyed a wonderful You-Tube video with a group of people staging a ‘laugh-in’ on the subway. It is a wonderful illustration of how laughter is contagious!  To watch it, click HERE.

One of the joys of participating in and teaching Laughter Yoga is that I’ve experienced first hand that laughter, whether purposefully generated or in response to something we see or experience that’s funny, has the same wonderful and generative benefits:  we relax, endorphins go racing through the body, and we receive a big injection of HAPPINESS!  Whoever first coined the adage that laughter is the best medicine was right!

The Benefits of Laughter
Physical Health Benefits:

  • Boosts immunity
  • Lowers stress hormones
  • Decreases pain
  • Relaxes your muscles
  • Prevents heart disease
 Mental Health Benefits:

  • Adds joy and zest to life
  • Eases anxiety and fear
  • Relieves stress
  • Improves mood
  • Enhances resilience
 Social Benefits:

  • Strengthens relationships
  • Attracts others to us
  • Enhances teamwork
  • Helps diffuse conflict
  • Promotes group bonding

You’ve probably already heard me say that happiness leads to success and not the other way around.  It stands to reason then that if laughter gives you happy moments, it can contribute to your success.

Whatever else you do in any given day, take a few minutes to spend some time in laughter.  You can visit my laughter page where you’ll find funny videos, jokes and images, find a laughter club near you (if you’re in Orange County, come join me at the Laguna Beach Laughter Club), check out some improv comedy live performances or videos, or start giggling for absolutely no reason at all!  When you keep it going for more than 20 minutes, the laughter itself is therapeutic and will energize and inspire your day.  If you’d like to bring more laughter into your workplace, invite LaughFit to create a program there.

Wishing you a laughter-filled day, a life overflowing with happiness, and much success in all things.

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by | October 9, 2012 · 9:15 am

Meditation: A Tool For Happiness or An Exercise in Frustration?

By Valerie Sheppard

3 Great Tips to Turn Your Meditation into a Rewarding Experience!

When I first started meditating several years ago, it was anything but fulfilling!  I would make time in my calendar, sit down and “try” to meditate.  I would get uncomfortable trying to hold the same still position, my mind would be full of thoughts and chatter, and I would feel frustrated and unfulfilled when it was over.  Can you relate to that?   Meditation certainly didn’t live up to its reputation of a centering, peaceful, rejuvenating experience.  I was ready to throw in the towel!

Fortunately, I didn’t!  I kept exploring meditation and my relationship with it through workshops, and even multiple-day silent retreats.  Over time, my investment paid off.  I found various tools that have worked for me, and my experience  of meditation has been richly rewarding ever since.  In fact, meditation has become my favorite means of staying centered and feeling that I am in the flow.  It has become the foundation of my daily spiritual practice and something that greatly feeds my soul and state of happiness.  Hallelujah!

I’d like to help you create a similar relationship with and fulfilling practice of meditation.

Tip #1

Let go of pre-conceived notions of what meditation is and isn’t.  If, like me, you have these ideas about how you “do” meditation and what is “supposed” to happen when you meditate, you may be holding yourself back.  Yes, there are “techniques” and some of them have specific postures and durations associated with them.  But it’s not necessary to start with those forms of meditation.  You can simply start by taking a break in a busy day, closing your eyes, and following your breath.  For me, that was a great start.  I let go of the things-to-do list, and for a few lovely moments, was quietly with me.  In “True Meditation,” Zen Master Adyashanti advises that our attitude is key to our meditation experience.  “We need to come to meditation in a way that is fresh and innocent.”  In other words, let go of the list of ideas and expectations you have and start with a totally clean slate.

Tip #2

Give up “trying to meditate.”  If you are trying to do anything while you’re meditating, you’re defeating the purpose of meditating.  The point here is to let go of doing-ness altogether.  The act of meditating is the only act.  You’re not trying to control the body or stop thought.  When you’re doing this manipulating and controlling in meditation, you’re actually resisting what is, and when you’re in resistance, you cannot feel peaceful and you cannot quiet the mind or body.  It’s in allowing that you are able to do that.  You simply sit and allow everything that happens to happen.  Eventually, the body rests and the mind quiet.  The more often you meditate, the more the body and mind get into a rhythm of releasing and quieting.

Tip #3

Commit to creating a practice.  The experience of meditation and the benefits derived from meditating deepen and expand over time.  David Fontana, author of “Learn to Meditate:  A Practical Guide to Self-Discovery and Fulfillment” says “meditation is a path without end.” We engage in the practice without expectation and keep engaging with open heart and mind.  If every day feels daunting to you at first, choose a different frequency.  If 20 or 30 minutes feels out of the question, sit for 10 or 15 minutes instead.  You can also do briefer and longer sits if you feel called to do so.  I meditate for 30-60 minutes daily and also integrate 2-5 minute mini sits whenever I feel the need to decompress.

The key is to get started and keep going!  Once you integrate these 3 tips, any meditation technique you work with will become easier for you.  In fact, I’ll bet that over time, despite current appearances to the contrary, you will soon discover the Master Meditator that is already within you!

If you are interested in pursuing this more deeply, come check out my next Be Still and Mindful Meditation Tele-workshop at www.StillandMindful.com   I promise it will be fun, easy and rewarding!

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by | October 2, 2012 · 9:11 am

From Driven Diva to “Happy to Be ME!™”

By Valerie Sheppard

Happiness can feel like a land far away.  A place that once we arrive, the stay is brief.  This was my experience for most of my life.  I would hit a great place, feel unbelievably happy, and be convinced that I would feel that way forever more.  But soon, the feeling would wane, and then disappear.  I used to wonder why something so wonderful was so elusive, and why it had to be wedged into such fleeting periods between periods of ‘not-very-happy-at-all.’ I’m glad I started asking myself questions like that. One-by-one, they led me to where I am today:  Happy to Be ME!

But back in 2005, I was stressed out, overworked, and driven.  What I affectionately call a “Driven Diva” in fact.  A serial over-achiever, striving day in and day out to get to success and fulfillment.

  • I would push to make things happen.
  • I believed I had to be poised even in the highest stress situations.
  • I often felt like there was a double-standard keeping me from having it all.
  • I had to do it all because I figured asking for help would be a sign of weakness.
  • I was smiling on the outside, but secretly mentally and emotionally exhausted, and a little resentful on the inside.

The happiness I was looking for would come in external occurrences:  praise or recognition from bosses, vacations, expensive meals, promotions, a good bottle of wine, a fun date.  But deep down, I knew something was missing.  I knew happiness wasn’t supposed to be the way I was experiencing it.  I knew there was much more, I just didn’t know how to access it; I didn’t know what to shift to have the kind of happiness I deserved.  And I was envious of people around me who looked like they did.

Thank goodness those days are behind me!  Thank goodness for that momentous day in Hoag Hospital Emergency Room, where I asked another question that started the journey into the biggest shifts in my life.  Thank goodness for the “radical sabbatical” that started in 2006, and all the things I’ve experienced that have helped me connect to the authentic happiness within, and keep the happiness flowing in my life no matter what is going on around me.

Why is my focus on happiness?  Because one of the things I’ve learned is that happy people have stronger immune systems, are more successful and live longer.  Yes, all those years I was chasing happiness as a result of success, I had it backward!  So if you want to feel more healthy, fulfilled and create more success in your life, take a trip inward and tap into your own innate place of joy!

Where is this you ask?  It’s actually who you really are.  You are Magnificent Essence – the ME in Happy to Be ME! – the spiritual nature of you that is having the human experience of your life.  True and lasting happiness is already a part of who you really are, and therefore available to you every minute.  The longer you look for happiness in things outside you and that you can’t control, the longer you’ll be unfulfilled and unhappy.

“Finding” authentic happiness is about a journey within; it’s about creating a deep relationship with yourSelf.  You have to go beneath the personality, identity, story and woundology of who you are – that’s  the me in “mighty ego.” Instead, remember the Truth of who you are as “Image and Likeness of the Divine.”  As that Truth, you are Peace, Love, Freedom and Joy.  Everything you seek is always already inside you.  I have lived in 10 states, moved 22 times and visited 27 countries on 5 continents, and the journey into me has been the most rewarding one I’ve ever experienced.  And I never had to go anywhere to take it!  How magnificent is that?!

Here are some tools you’ll want to have on this journey:

  1. Desire to be free of limiting beliefs and behaviors that hold you back and willingness to take committed action;
  2. Some specific steps to take that can be your roadmap;
  3. A guide to help you through the tough spots;
  4. A support structure to keep you going as the journey unfolds.

We live in the human realm, and here, there will always be human experiences … struggle, lack, limitation, fear, frustration, disease.  But when you tap into the Magnificent Essence of you, you will transcend the debilitating effects of these experiences and authentic happiness will be a part of your life even in the midst of those and other things that would ordinarily make you unhappy.

In the end, it’s about free will.  You get to choose how your life will be.  You can choose to continue to search in struggle and suffering for fleeting moments of external happiness.  Or you can choose to give yourself the only happiness that matters:  that which is the real you.

For people ready to choose the latter, I am standing by to help.  There is nothing more rewarding than to give back and share what has worked for me.  The Heart of Living Vibrantly™ was founded on my desire to help others find their own roadmap to authentic happiness.  Every time I share an insight or a tool that shifts someone’s life for the better, I am deeply grateful and fulfilled.  It is rewarding in a way that all my past successes will never be.

Each month I offer a FREE Coaching Call and Meditation.  If you are ready to take committed action and step into a more vibrant, heartful life centered on your own declaration of “I’m Happy to Be ME!,” I encourage you to join me.  You deserve to have the Peace, Love, Freedom and Joy that is available.  You deserve to have all of You.

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by | September 25, 2012 · 9:00 am

Yoga is Much More than Asana/Physical Fitness

by Satya Kalra

Pssst! Want to know a secret? There’s more to Yoga than “downward dog” and “sun salutations.” If you’ve been wondering what’s beyond “warrior pose” and are intrigued by what those in the know mean by “Yoga off the mat”, join us as we journey through Satya Kalra’s latest, acclaimed book “Yoga Beyond Asana…The Complete Guide to Blissful Life.”

In the west, more than 20 million people alone practice Yoga. And, at least for many of those practioners, Yoga is part of a fitness routine in classes like Hatha, Iyengar, Bikram, Vinyasa Flow and Ashtanga, etc.; a series of postures or asanas. But this ancient practice is much more than just asanas.

Originally proclaimed a way of life in the Bhagavad Gita https://www.pathtoanandam.org/myquestions&godsanswer.php and Patanjali’s Yoga Sutra, each of these ancient scriptures describe what is Yoga, the power of Yoga, obstacles on the path of Yoga and how to overcome them, how to practice Yoga and the benefits of doing so.  Each is a step-by-step instruction manual for everyone who wants to live life to the fullest and reach his or her unlimited potential.

Yoga is the Sanskrit word for “yoke” or “to connect”; UNITY.

UNITY of what? YOGA is the union of the body and mind or your individual consciousness, with your highest self, supreme consciousness (Spirit/Soul). It also means the oneness/alignment of the body, mind and soul that result in eternal, happiness and peace “Sat Chit Ananda”. It is the path of rising to the state of bliss where your “I-ness” and “My-ness” is dissolved. It is the elimination of ego and selfishness and the letting go of attachment; the art of right living that helps one attain True Yoga.

How does Yoga do this?

Find out in our next post.

Can’t wait? Buy the BOOK https://www.pathtoanandam.org/yoga-beyond-asana.php

“Yoga Beyond Asana…The Complete Guide to Blissful Life.”

Join the conversation. Share your experience with YOGA in the comments section.

Namaste!

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by | September 18, 2012 · 9:05 am

Big Dreams Require BIG Energy

by Sheevaun Moran

There’s the big of Texas, big hair, too big for your britches and big ego and yet that is not what I mean by BIG Energy.

You see, energy is something that can be felt just as you can feel the surface of a table or chair. Not may people thing about energy in this way. Mostly energy is thought of in terms of electricity, saving our resources and enough energy to… I, on the other hand, think about energy in terms of how it looks and feels. More importantly how energy impacts every day life, health and wealth and spirituality.

Energy is a feeling but it is also a sensation that needs a bit more descriptive until there is a broader language for it.

Your body is filled with energy inside and outside. This energy is like a force field that radiates from the skin outward. As it radiates outward those who can feel, or are more sensitive to energy, will say things such as – you’re in my space, it feel claustrophobic, I feel drained. Each of these statements are really a way to describe energy and how it is impacting the sensations around the body.

Now let’s take this a step further. Healthy energy actually emanates about 18-24 inches from the skin of the body. This energy field allows the body to have more vibrant health and feel more “on it” or “in the flow”. Energy that is too close to the skin indicates there are health challenges on the horizon and improved finances and dreams are difficult to realize in such a condition. If you’re seeking additional support, consider exploring the benefits of CBD/THC products for pain relief and stress.

This is why BIG energy is necessary. When you learn how to have clarity in your energy field then there’s a greater chance your energy is big and puffy, as my wonderful assistant says.

One of the challenges is that to have BIG energy you must be on your game day in and day out. If you are not then you have chaos in your energy field. This is where having someone who has that ability as a mentor or collaborator is highly beneficial. You’ve heard the saying that you are the sum of the people around you. Well take that one step further and if those helping you achieve your dreams have big energy then it stands to reason that yours will improve as well.

Sheevaun Moran is an author, trainer and expert with subtle energy and works with energy to solve the obstacles that hold you back from your dreams of health, love, wealth etc. You can find her at https://sheevaunmoran.com

 

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by | September 11, 2012 · 9:13 am

How To Do Business on Social Media RIGHT

by Laura Rubinstein, Social Media and Relationship Marketing Strategist

Maybe you’re like I was a few short years ago and knew you had to get your business on social media, but didn’t know which network to attack first or where to go to learn how to do it right. The fact that you want your business on social media is the MOST important part of the whole process. Once you’ve made that decision, you are ready to set your business up on social media RIGHT

1-Start With RIGHT Goals

Social networking sites are all about people! Therefore, you must put people and your relationships with them first. Additionally, since social networking platforms enable entrepreneurs to access thousands of people without having to spend thousands on advertising, the playing field for marketers has been leveled.  The world of marketing is finally shifting toward the principles of relationship marketing that I have always implemented successfully with clients. The first step in setting up the right goals is to make them relationship oriented.

On social media you can be very creative. You know that you don’t like to be sold in a social environment. I believe that selling/sales should NOT be one of your primary goals. Instead choose goals that build relationships and ultimately drive sales. This way your focus is not on selling. That’s super important so that you don’t come across as desperate or push

Goals that are relationship oriented include

  • Growing advocates and active community members. This means you may track retweets, mentions, shares, comments and endorsements by influencers.
  • Increasing newsletter subscribers by a certain amount. Then you can track conversions of subscribers to sales/raise money. Take them through a sales funnel once they are on your list.
  • Driving more traffic to website. Google analytics makes setting a specific targeted percentage increase easy to track.
  • Attracting a specific amount of new community members.
  • Developing brand advocates to regularly mention, share and post about your content.

Remember to make your goals specific and measurable.  Use percentage increases and numbers.

2-Choose the RIGHT Networks

Whether your business is coaching, speaking, or you’re a local professional, or retail book store, salon or mechanic, you need to choose the networks where your market is hanging out and engaging

Facebook is about People

Facebook is a great place to start for most businesses because it starts with your immediate circle of influence. In other words, the people you already know and as a result you will be a second or third degree separation away from millions of others. Facebook is also the number one network for forming new relationships because of the sheer numbers of people using it and the variety of ways you can connect with them. Use groups where your market hangs out and is active.

Twitter is about Popularity

On Twitter you can find out about what’s trending in real time. In essence your Twitter account is like your own news station that is interactive. This is a great network to meet the media, do market research, and provide customer service. In other words, you can elevate your influence fairly easily with Twitter.

LinkedIn is for Professionals

Everyone should have an optimized profile on LinkedIn because it is your power resume on steroids. Prospective clients/customers can read recommendations of others and you can showcase your blog and presentations with their apps right on your profile page.

Also, LinkedIn has very segmented groups that are great for connecting with your audience.

 

Google Plus is about Passions

People love posting about what they are passionate about. If your niche is a cause or area that you and/or others are passionate about, you’ll find your people there interested in engaging. Don’t forget that Google owns this platform and therefore can be useful for SEO purposes.

Pinterest is about Pictures

Make sure you have a visual component to your brand and content and you’ll get good SEO by using Pinterest. If you don’t yet have a website built out or intriguing pictures to post, you may want to come back to this network.

Also, the network(s) that are right for you are the ones you resonate with as well as your market resonates with.  If your market is there, I highly recommend you find a way to get into it.

Here’s a great infographic posted by Mashable [https://mashable.com/2012/04/16/social-networks-tips-infographic/] that describes what each of the most popular networks are focused on.

3-Get Your Business Set Up RIGHT on the Social Networks

Once you’ve chosen your social networks, you want to make sure your brand is well represented there with the following:

  • High quality photo of you
  • High quality brand images
  • Professional copy written for bios, about information, summaries, etc.
  • The information 100% complete

Make sure you know the Do’s and Don’ts of each network and follow their Terms. We cover that in the Social Media Blast Off program (https://SocialMediaBlastOff.com).

4-Learn How To Find the RIGHT People and Build Profitable Relationships

If you are going to be on social media, you need to interact with people. There are a few groups of people to focus in on.

  1. Your Market Influencers (may include competitors/colleagues)
  2. Your ideal prospects
  3. The media

There are an unlimited number of ways to meet new people.  You can be a newbie or even local business and meet influencers right in your community.

The Social Buzz Club (https://SocialBuzzClub.com)  is great platform to meet other influencers who have large networks and are committed to collaborating and growing each other’s influence on the social networks.

5-Implement the RIGHT strategies

The very first step was setting the RIGHT goals. Given that you’ve done that and understand what’s important to your market, you then need to plan a relationship building strategy for achieving each goal.

Strategies may include the following:

□   Educate your market about your solution, cause, or area of mutual interest.

□   Entertain your market and build an affinity

□   Exchange ideas

□   Engage and respond

Getting social media done right does take some effort, but the relationships you build can become very profitable.  To learn more how to do social media RIGHT for your business subscribe to my fan page https://fb.com/CoachLauraR or check out the Social Media Blast Off program for entrepreneurs.

About the Author: Laura Rubinstein, CHt is a Certified Social Media and Relationship Marketing Strategist specializing in brand visibility and profitability using Facebook, Twitter, LinkedIn and YouTube.  She is the President and co-founder of the Social Buzz Club (https://socialbuzzclub.com) She regularly posts social media strategies on her blog at https://TransformToday.com and leads the https://SocialMediaBlastOff.com social media marketing business training course.

 

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by | September 5, 2012 · 3:39 pm

Music and Sound – The Inside Story!

By Sharon Carne, BMus, MFA

More and more people are beginning to understand and acknowledge that everything is in vibration. Sound is defined as vibrational energy.

It pushes against atoms as it travels. Including your atoms. Not everyone knows that sound travels through the human body about four times faster than it travels through the air. Yes, we hear the sound – like a knock on the door – but it is also traveling through our bodies – creating waves as it travels.

Sound is actually a nutrient for our body. It feeds us. Particularly our nervous system. As you become aware of how you respond to sound at all levels, physical, mental, emotional and spiritual, I encourage you to ask whether a particular sound feeds you or whether it doesn’t.

Some sounds are beneficial and some are not. Do you know how to tell the difference?

Here is an experiment that offers you a physical experience of two contrasting sounds:

1. Take a deep breath. Release the breath slowly with a big sigh.

2. Check in with your body. How are you feeling right now? Just notice.

3. Click on the track below to listen to its sounds. The track is 22 seconds long.

Click here.

4. Check in with your body again. Do you notice a difference from how you felt before listening to the track?

5. Click on the track below to listen to its sounds. This track is 30 seconds long.

Click here.

6. Check in with your body again. Do you notice a difference in how you respond to these sounds?

7. You can repeat this experiment with your attention to what is going on in your mind instead of focusing on how your body feels.

8. You can repeat it again with your attention to what is going on in your emotional state to increase your awareness of how sound affects your emotions.

The next time you go shopping for groceries, listen to the music playing. Decades of research have shown that music with a slow rhythm can increase sales by up to 40% in grocery stores. The next time you go to the mall, listen to the music played in the various stores. Most retailers know what music will keep customers in their store longer.

This process is called entrainment. Your heartbeat is affected by the rhythm of the music. This takes about five minutes. Your altered heartbeat then affects your breathing rhythm and your brainwave state.

These three systems are intimately connected. When you affect one of them, you affect all three. And we can’t turn this off. The human body is a resonator for sound.

We all use music intuitively. For example, a favorite piece of music after a tough day can shift your mood completely.

And some music can be healing – reducing stress, lowering blood pressure, strengthening your immune system and much, much more.

For thousands of years, sound and music have been considered core values of civilization itself. Music is a language that transcends borders and differences. By touching our souls, it welcomes us all into one human family.

Sharon Carne has been a musician and teacher all her life and a student on the path of evolving consciousness for over 40 years. These two paths have merged into the visionary work of Sound Wellness – bringing the ancient power of sound and music to a deeper awareness and practical everyday use for these challenging times we live in.

Her workshops help people with tangible experience in how sound and music reduce stress, deepen meditation, assist emotional release, enhance focus and concentration and ease the symptoms of illness and disease. Sharon is the author of Listen from the Inside Out, has produced and recorded several CDs, solo and with others. She is invited to speak about sound therapy to a wide variety of corporate and private audiences, many within the medical community.

Join the free online community at www.soundwellness.com to download audio, video and explore more than 100 articles.

Join Sharon on Facebook at https://www.facebook.com/scarne1

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by | July 24, 2012 · 9:36 am

How do you find new prospects?

How do you find new prospects for your services – through cold calling, leads, referrals or prospects who contact you? Each involves a numbers game. For example, 20 cold calls may bring you five appointments and ultimately one contract. Leads may yield better percentages, depending on their source.

Prospects that contact you are rare, but their closing rate is usually better. Good referrals have a much better closing rate. Everyone wants referrals. What is the trick to greatly increasing the number of high-quality referrals you receive?

Increasing your referrals

Tim R. Green knows how. He runs the Referral Training of Michigan and is the author of Set 4 Life: Four Amazingly Simple Steps to Personal, Financial & Referral Marketing Success.

Most salespeople believe they can get referrals simply by providing great service for a fair cost. Green told me this method is actually one of the least effective sources of referrals because clients already expect great service.

I asked Green if people can really predict the number of referrals they will receive. He replied, “Yes, if they take a proactive stance to referral marketing – not a reactive stance. We call this [reactive referral stance] the ‘good luck’ referral: first of all, good luck if you receive a referral this week, good luck if the person referred to you will talk to you and good luck if you close the referral.”

Instead, he teaches you how to take a proactive stance to referrals and not simply rely on good luck. Key to the proactive stance is identifying four referral partners who will provide you with referrals on a continuous basis. The Referral Training of Michigan  teaches this using its “VTB Process.”

Cultivating high-quality referral sources

What is the VTB Process? Green explained, “A referral marketing plan involves relationships of many different kinds. Among the most important are those with your referral partners, with prospects these referral partners bring you and with customers you recruit from the prospects.” Green pointed out that the relationships require nurturing through three phases: visible, trust and beneficial – an approach called the VTB Process.

Green went on to say that the VTB Process “describes the process of creating growth and strengthening of business, professional and personal relationships; it is useful for assessing the status of a relationship and where it fits in the process of getting referrals. It can be used to nurture the growth of an effective and rewarding relationship with a prospective friend, client, co-worker, vendor, colleague or family member.

“Understanding the VTB Process helps eliminate any frustration we might have around the referral process. Have you ever had someone point the finger at another or at a group and say, ‘They aren’t passing me referrals?’ Well, when we point the finger at others, three more are actually pointing back at us. You see, the fact that others are not passing us referrals has nothing to do with them.”

Green emphasized the need to take personal responsibility for “moving the relationship from V to T and then from T to B.” According to Green, the strategic objectives in the visibility phase are to get your potential referral partners to:

  • Show (know that) you are a friendly and considerate person
  • Show (know that) you like, respect and value them
  • Show (know that) you are a valuable resource for information, support and contacts
  • Become interested in learning more about you
  • Remember you

In the Trust phase, the goals are to get your potential referral partners to:

  • Establish a networking connection with you
  • Believe that you are trustworthy
  • Believe that you are a knowledgeable individual in your field

And in the beneficial phase, you should strive to get your potential referral partners to:

  • Seek you out for your products and services
  • Believe your products and services are valuable and reasonably priced
  • Promote you and your business
  • Provide you with referrals

What are the levels of referrals? Green refers to “4 different levels of referrals.” The higher the level, the easier it is to close the referral. Here’s how he describes them:

  • Level 1: I qualify a prospect’s specific need or interest and arrange a meeting between the referral partner and the prospect.
  • Level 2: I qualify a prospect’s specific need or interest and arrange a face-to-face introduction of the referral partner to the prospect.
  • Level 3: I describe products and services in person so well that I can tell my referral partner what the prospect is looking for within his or her product or service area.
  • Level 4: I bring my referral partner a closed deal.

Where to concentrate your efforts

Is it important to drive your relationships all the way through the VTB Process? Have you wasted or invested your time if all of your relationships stop at V or T? It only counts when you drive your relationships completely through the model, Green said.

Which source of referrals is the best for salespeople? “The absolute best referral partner you work with is one of your contact spheres,” Green noted. A contact sphere is an individual or business that has the same target market you have but is not your competitor, Green pointed out.

Green recommended that you begin with just four partners in the VTB Process and get to know them well.

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