Tag Archives: marketing

THE POWER OF “LOCAL” ONLINE MEDIA

By Gail Z. Martin Many people resist integrating online PR and marketing into their promotional mix because they see themselves as “local” businesses. Yet online PR and marketing can be intensely local, depending on how the strategy is focused. True, … Continue reading

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Swimming Against the Tide

By Gail Z. Martin When I was at the beach a few weeks ago, I had the chance to take my chair out into the surf and watch the waves come in around me.  I love to feel the water … Continue reading

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Filed under Dreams, Gail Z. Martin

Marketing Lessons from the Garden

By Gail Z. Martin Does your marketing have blossom end rot?  My tomatoes did.  And I tried to fix them the same way I see business owners tackle marketing that isn’t working.  I tried to figure it out on my … Continue reading

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Seasons and Cycles

By Gail Z. Martin The world around us is a place of seasons and cycles.  Spring, summer, fall and winter come with reassuring regularity.  The moon moves through its phases month after month.  Tides rise and fall with predictability.  We … Continue reading

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Break or Take a Break

By Gail Z. Martin I was behind someone in line a few days ago and couldn’t help hearing part of his conversation with his companion.  What caught my attention was the man’s comment that he hadn’t had a vacation in … Continue reading

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Who are your market makers?

By Gail Z. Martin I owe a debt to a friend of mine, Chia-li Chen, for coining the phrase “market makers” (you can listen to her this month on my Shared Dreams podcast at (www.SharedDreamsPodcast.com).  It’s a brilliant phrase, and … Continue reading

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In Murder and Marketing, Intent Counts for Everything

By Gail Z. Martin If you’ve ever watched a detective story on TV, you know that (at least on television), when it comes to murder, it’s not just a matter of figuring out who did the deed, but also determining … Continue reading

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Clear Vision makes the Difference for Online Marketing

By Gail Z. Martin What, specifically, is your vision for your online marketing? If you don’t have clear intentions for your online marketing, it probably isn’t working as hard for you as it could. Online marketing includes your web site, … Continue reading

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Does Your Web Site Have 20/20 Vision?

By Gail Z. Martin Does your web site have a clear focus on communicating with your ideal client, or is your focus a little fuzzy? Can you see your statement of intention in your web site—its design, content, and wording? … Continue reading

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Social Media Success Begins with Clear Intention

By Gail Z. Martin When you log onto Facebook for your business, do you have a clear intention in your mind of what you hope to achieve? Without a clear intention, you’re likely to lose your way. Facebook and other … Continue reading

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